Week 1 - Defining Events and Management Expectations Flashcards
Event
An organised occasion such as a meeting, convention, exhibition, special event, gala dinner etc. Any event is comprised of several different functions.
Event management
The process behind planning executing and evaluating corporate association non profit, government and social events. Event management requires strong organisational skills those who work in events management must be comfortable with interacting with all levels of individuals inside and outside the organisation.
How can events be cateogrised
Size
Form and content
What are the 4 size of events
Local/community
Major
Hallmark
Mega event
Local event
- targeted at local audiences
- staged for social
- social benefits
- large events area
- linked to fundraising projects
- potential to become hallmark events
Major events
- Scale and media to attract significant visitor numbers, media coverage and economic benefits
- attract visitors from outside host town/city
- major sporting events and championships fit well into this category
Eg rugby World Cup
Hallmark events
-“events that become so identified with the spirit or ethos of a town, city or region that they become synonymous with the name of the place (Ritchie, 1984)
-essence of place and people
-strong local pride and international recognition
-huge tourist revenue
Eg the matting hill carnival, Glastonbury
Mega events
-“mega events are so large that they affect whole economies and reverberate in the global media” (Bowdin et al, 2011)
-volume should exceed 1 mil
-capital cost above $500 mil
-international scale
-few in number, as costs so high and big risk
Eg olympics cost £9bil
What 3 categories can events be in form and content
- cultural
- sporting
- business
What are the 7 categories for cultural events based on their purpose and size, which south east arts (1998 p2) came up with
- high profile genreal celebration of the arts
- festivals that celebrate a particular location
- art form festivals
- celebration of work by a community of interest
- calendar
- amateur arts festival
- commercial music festivals
What are the 4 sections that UK sport (2004) classified the range and type of sporting event into
- type A (mega events) eg olympics, World Cup
- type B (calendar events) eg premier league
- type C (one off events)
- type D (showcase events) lower scale promote sport
What are the 3 sections of business events
- conferences
- exhibitions
- corporate events
Conferences
- Large part of the business sector
- £10.7 bil per annum BVEP(20O7)
- Average 140 attendees each conference
What are the 4 main categories of exhibitions ELC(1995)
- agricultural shows
- consumer shows
- specialised trade
- private exhibition
Corporate events
- hospitality
- client entertainment
- team building
