Week 1

Question 1

Western views of Creativity?

Answer 1

The essence of creativity is the moment of insight - the aha moment.
Creative ideas emerge mysteriously from the unconscious.
People are more creative when they are alone

Question 2

One definition of creativity?

Answer 2

The ability to modify self-imposed constraints

Question 3

Most popular modern psychological definition?

Answer 3

Creativity is the ability to produce work that is both novel and appropriate. (Sternberg & Lubart)

Question 4

Little C?

Answer 4

Day to day processing,
Decision making,
Problem solving,
Automatic,
Essential for daily functioning

Question 5

Big C?

Answer 5

Genius or expert-level achievement

Far-reaching social/cultural impact

Question 6

Types of creativity?

Answer 6

Personal Creativity
Artistic Creativity
Creative Problem Solving

Question 7

Where are we seeing the most changes?

Answer 7

Jobs and Job Market

Question 8

Changes in Goods and Services?

Answer 8

Shorter product life cycles
More technology in smaller sizes
Consumer has a voice

Question 9

Problems are sorted into which two categories? And how can they be approached?

Answer 9

Algorithmic problems
Heuristic problems
Two ways:
Proactive
Reactive

Question 10

The creative process?

Answer 10

Preparation
Incubation
Verification
Illumination

Question 11

Preparation?

Answer 11

Gathering the information

Question 12

Incubation?

Answer 12

Setting the problem aside

Question 13

Verification?

Answer 13

Refining the idea

Question 14

Illumination?

Answer 14

Seeing the solution

Question 15

Creative Problem Solving Framework? (Parnes)

Answer 15

Opportunity finding
Fact Finding
Problem Definition
Idea Finding
Evaluate and Select
Action Planning
Acceptance
Execute

Question 16

Creative Thinking? (J.P. Guilford)

Answer 16

Distinguish between divergent and convergent thinking

Question 17

Divergent Thinking?

Answer 17

Spontaneous, free flowing, generation of many ideas

Question 18

Convergent Thinking?

Answer 18

Analyzing and synthesizing ideas to find the best ideas

Question 19

Vertical and Lateral Thinking? (Edward de Bono)

Answer 19

6 thinking hats
Vertical Thinking
Lateral Thinking

Question 20

Vertical Thinking?

Answer 20

Looks for the right approach
Is sequential
Excludes the irrelevant

Question 21

Lateral Thinking?

Answer 21

Looks for as many approaches as possible
Richness
Makes jumps
Doesn't have to be correct
Welcomes intrusions

Question 22

Whole brain model? (Ned Hermmann)

Answer 22

Facts
Futures
Form
Feelings

Question 23

Creative Change Model 4Ps?

Answer 23

Person
Product
Process
Press

Question 24

Person? (4Ps)

Answer 24

How creative someone is?
Personality, skills, knowledge, experience, motivation
(Art, playing instrument, acting)

Question 25

Product? (4Ps)

Answer 25

Outcome of a creative endeavour

Question 26

How do we tell if a product is creative?

Answer 26

Three dimensions help determine if it is creative Novelty Resolution Elaboration and Synthesis

Question 27

Process? (4Ps)

Answer 27

How we create? How we apply our creativity? Stages we go through responses to problems or opportunities

Question 28

Press? (4Ps)

Answer 28

The environment surrounding the other three Ps Where creativity is encouraged or inhibited Can be physical or psychological