Week 1 Flashcards
Main Characteristics of Social Medias are?
- Participation
- Openness
- Conversation
- Community
- Connectedness
POCCC
What is a social media metrics used for?
Quantifying how much someone is influential, how fast someone is spreading info to others in a social network.
What are the three types of Social Media Use
Broadcast / Sending Information
Request for Feedback / Input
Conversation / Interaction
Why did the Philadelphia Police Tweet work?
Use social media mostly for broadcast
They do not tweet overwhelm people
too often
Reach out on multiple channels with clear req feedback in more traditional ways
What is Astroturfing?
the art of faking popularity
How can Astroturfing be detected
These accounts can be detected using structural social network analysis, using retweet and follow behaviour
How to measure success?
Counting - # of fans, followers, friends, views, link etc
Social Sharing - # of retweet, mentioned, share
Engagement Rate
Interaction - # of customers engaged, conversation length
Referral Rates - How much traffic is received to biz site from SM
Influence of Users - Centrality
Engagement Rate Formula
of engagement activities (likes, shares) / # of friends
What are some example of Data hooks
Gestures (to others)
Interaction with environment
Chats (textual & verbal)
What does Hook do?
Hooks collect data & send to logs
Explain the 3 levels of funnel
Top of the funnel - Visitor Researching : Broad Keyword
Mid Funnel - Visitor is Engaged : Specific Keyword
Bottom Funnel - Visitor is Ready to buy : Exact Keyword
Why do we create and sustain networks?
Self interest Social & resource exchange Mutual interest & collective action Contagion Balance Homophily Proximity Co-evolution
What is the main driver of Networks Evolution?
Homophily is one of the fundamental
patterns of how social networks are structured
Why is extreme Homogenization bad?
Extreme homogenization can prevent innovation and new idea generation (people in a cluster all think alike)
Framingham Social Network
Happy people tend to be located in the center of their local social networks and in large clusters of other happy people!
Happiness, in other words, is not merely a function of individual experience or individual choice but is also a property of groups of people.
What is Random Social Network?
Random network models introduce an edge between any pair of vertices with a probability p
What is Real Social Network?
Real networks tend to have a relatively few nodes of high connectivity
Scale free refers to the distribution principle of how many links there are per node
The distribution follows Power Law
few nodes of high connectivity is also called
Hub node
What is the Power Law
Relationship between TWO quantities - One quantity varies as a power of the other
# of cities with a certain population size (y-axis) Varies as a power of the size of the population (x-axis)
What is Cloud Computing?
Cloud computing is the
on-demand delivery of compute power, database storage, applications, and other IT resources
through a cloud services platform via the internet with
pay-as-you-go pricing.
3 models of cloud computing
- IaaS - Infrastructure
- Paas - Platfrom
- Saas - Software
What is IaaS
you manage the server, which can be physical or virtual, as well as the operating system (Windows or Linux). In general, the data center provider has no access to your server.
Basic building block of IaaS
Basic building blocks for cloud IT include:
Networking features
Compute, and
Data storage space
What is PaaS
someone else manages the underlying hardware and operating systems. This enables you to run applications without managing underlying infrastructure (for example – patching, updates, maintenance, hardware and operating systems). PaaS also provides a framework for developers that they can build upon to create customized applications.