Week 1

Question 1

What is advertising

Answer 1

It depends on the kind of advertising, they all have different elements to them

Question 2

Can advertisments be harmful?

Answer 2

Yes, it can promote harmful racist, sexist, imagery

Question 3

What do you tend to see in Advertisements the more you look back throughout history?

Answer 3

You tend to see a lot more harmful, racist, and sexist imagery

Question 4

Whats the difference between Advertising in the past vs now? in terms of the issue of privacy?

Answer 4

They used to be things you would see on tv? they didnt know much about you. but now advertisements are after our information. they track everything we do online and they use this data to sell us stuff.

Question 5

What is Advertising a reflection of?

Answer 5

Advertising is a reflecting and reproducing what we already have in our society. They did not invent racism, sexism, or misogyny, instead because it was already in society they would just project it in their advertisements.

Question 6

What does it mean when we say advertisement is a microcosm of history?

Answer 6

It means that you can tell what was going on in certain time periods of our history through ads.

Question 7

Whats an example of Advertisments being racist?

Answer 7

The Indian and Residential School ads where theyd say “my skin is brown but my heart is white”, the idea was to kill indigenous culture.

Question 8

Advertisers like to do what with stereotypes?

Answer 8

They like to play up on stereotypes because it doesnt require too much work to be racist or sexist.

Question 9

What does fletcher define as an advertisement?

Answer 9

A type of marketing communication. it is funded message aimed at the public.

Question 10

Advertising is a part of what and considered…?

Answer 10

Its a part of culture and considered an art form.

Question 11

What are the two different types of cultures?

Answer 11

Material and Immaterial.
Material and immaterial need to exist together to create culture.

Question 12

What is Material Culture?

Answer 12

Physical artifacts of a culture

Question 13

What is immaterial culture?

Answer 13

Values, Norms and social roles.

Question 14

How is culture created?

Answer 14

Through Socialization, we do this every second of the day.

Question 15

What is a social structure?

Answer 15

Stable patterns of social relations.

Question 16

What does it mean to look at micro.

Answer 16

Patterns of close social relations formed during face to face ineraction

Question 17

What does it mean to look at macro.

Answer 17

the large, impersonal social relations, so like canada as a whole, london as a whole, western as a whole.

Question 18

What guides social structures?

Answer 18

Rules and Norms

Question 19

What are norms?

Answer 19

They are a guideline on how people should act. they can be formal based on written rules or informal based on interactions

Question 20

What is Social Control.

Answer 20

Actions by others to precent or respond to broken norms. they can also be formal or informal.

Question 21

What are values?

Answer 21

Guidelines on how we should evaluate the world.

Question 22

What is the sociological imagination?

Answer 22

Seeing personal issues as societal troubles or seeing personal biography as a part of history?

Question 23

What is a paradigm and what are the four major ones?

Answer 23

Paradigms are theoretical frameworks for ways of thinking, knowing, and doing research
the four main ones are
Functionalism
Conflict Theory
Symbolic Interactionism
and Feminist/Gender theories

Question 24

What is Functionalism, is it macro or micro?

Answer 24

Funcitonalism is concerned with Macro StructuresIt sees society as a system that works well when its balanced and there is equilibrium. aspects of society function together to create this equilibrium.

Question 25

In functionalism what does it mean when society is in a state of Anomie

Answer 25

When society goes into a state where theres too much bad that creates normlessness this is what anomie is.

Question 26

What does advertising and other media do to societies members

Answer 26

It shows members how to socialize and behave.

Question 27

What is Conflict Theory and is it macro or micro?

Answer 27

CT Is concerned with Macro structures and group level interaction.
CT sees society as groups that are in constant conflict and struggle with one another.

Question 28

How does Conflict Theory view advertising?

Answer 28

As a tool of the upper/ruling class to manipulate, persaude and control the masses.

Question 29

What is Symbolic Interactionsim and is it micro or macro?

Answer 29

SI is concerned with Micro structures and individual level interactions.
It sees human as social actors who have agency. see society as being scoially constructed. the world is sociall constructed from symbols and signs.

Question 30

What is agency.

Answer 30

The ability to choose what you want to do in life.

Question 31

How does SI view advertising?

Answer 31

SI sees advertising as symbolic as society. Ads rely on socially constructed/agreed upon symbols and signs to get their message across.

Question 32

What is SI concerned with in Ads?

Answer 32

Concerned with the symbols and signs that are used in ads, like stereotypes and Semiotics.

Question 33

What is Feminist Gender Theories? are they looking at macro or micro structures?

Answer 33

They can be concerned with both micro and the macro.
They see society as being patriarchal

Question 34

How does F and G view advertisements?

Answer 34

They see it a just anopther part of the sexist patriarchy structure of society. that promotes and reinforces sexism as well as encourages the sexualization and abuse of women.