week 1

Question 1

4 processes how media change human communication and interaction

Answer 1

1. extension - extend human abilities in space and time
2. substitution - substitutes face-to-face interactions
3. amalgamation - infiltrates with everyday life
4. accommodation - actors adapt behavior to accommodate routines, media’s valuation

Question 2

hyperreality

Answer 2

reality and simulation of reality merge together, hard to distinguish

Question 3

direct form of mediatization

indirect form of mediatization

Answer 3

traditionally non-mediated activity converts to a mediated form (chess from real life turned into a computer game

when a given activity is increasingly influenced with respect to form, content, or organization by mediagenic symbols or mechanisms. E.g., A visit to Burger King or McDonald’s is no longer simply an eating experience; it now entails a considerable exposure to films and cartoon animations; the cultural context surrounding the burger, much of the attraction of visiting the restaurant, and so forth have to do with the presence of media, in both symbolic and economic terms

Question 4

3 types of interactions

Answer 4

1. face-to-face
2. mediated quasi-interactions - one way flow of interactions
3. mediated interactions; two way process

Question 5

3 consequences of media

Answer 5

1. enable to interact over long distances; several social interactions going on at the same time
2. optimize social interactions to their personal advantage by establishing a social interaction without personal commitment and control the exchange of information
3. norms and behavior between the participants change

Question 6

communication as social force

Answer 6

aims to explain why pervasive media can impact social practices and social institutions

Question 7

mediatization theory

2 characteristics of mediatization

Answer 7

duality of media as an independent institution and as an intertwined with other institutions; relations between media and other institutions

1. media has become an integrated part of social institution
2. have grown into independent social institution with it’s own rules and practices
3. media are influencing other institutions rules, attitudes, practices

Question 8

field theory (Bourdieu) 
structuration theory (Giddens)

Answer 8

fields are composed of autonomous and heteronomous poles
- autonomous poles - field acts on its own logic
heteronomous poles - field acts under the influence of other fields

structures, formed by rules and resources, are modified by agents and agent act within the frame of structure

Question 9

media and changing society, the 5 characteristics

Answer 9

1. agenda setting
2. media effects
3. cultivation theory
4. media ownership
5. technological determinism

Question 10

media logic

Answer 10

analyzes social institutions as they are presented and transformed by media

Question 11

4s of media

Answer 11

1. Sex
2. Scandal
3. Sensation
4. sports