Web Vocab Flashcards
A permanent redirect from one URL to another. This type of redirect is usually used to redirect from an old website page to the new website page.
301 Redirect
An error message that a user sees when what was requested cannot be found. This is often due to trying to reach a page that doesn’t exist or an incorrectly typed page URL.
404
The design of products, devices, services, or environments for people who experience disabilities.
Accessibility
An abbreviation for “Alternative Descriptive Text” that is added to the image tag. ALT text plays an important role in optimizing websites for ADA compliance and SEO ranking.
ALT Tag
“Application Program Interface” is how computers and applications communicate with one another.
API
The amount of data that can be transmitted over a connection in a given time.
Bandwidth
Points when your website will adjust to accommodate the screen size to make sure the user has the best experience viewing the website at that size.
Breakpoints/Media Queries
The percentage at which a person leaves your site from the entrance page without interacting with the page.
Bounce Rate
Temporary data storage that helps site speed by storing relevant information on your computer the first time you visit a website.
Cache
Data saved by your web browser onto your computer. It identifies you. From how often you visit a website, to what parts you visit the most, even your preferences when browsing and more.
Cookies
Can be text, image, banner, or button that uses action oriented language to get the user to click and engage with the website.
Call-to-Action (CTA)
An identifier used to define different sections of a website to help target for styling purposes in your CSS file.
Classes
“Cascading Styling Sheets”. This is a code that tells the browser how to display your website. This includes global styles for fonts, colors, images, menus, etc…
CSS
“Content Management System”. A software system (like Hubspot or WordPress) that is used to edit the content on your website. A CMS website makes sure you do not have to go back to the agency every time you want to make a change or add content.
CMS
When a search engine sends a bot to your website to gather information on pages that exist and no longer exist and update their database based on the info they gather.
Crawl
“Content Delivery Network”. A geographically distributed group of servers which will work together to provide fast delivery of internet content.
CDN
“Domain Name System” The phonebook of the internet. DNS translates domain names to IP addresses so browsers can load internet resources.
DNS
“Favorite Icon” The icon that appears in your website browser tab.
Favicon
A platform for developing software applications. It provides a foundation on which software developers can build programs for a specific platform.
Framework
“File Transfer Protocol” When it comes to websites, this is how files are uploaded to the internet.
FTP
A web server where the files for your website are stored.
Hosting
“HyperText Markup Language” is the standard markup language for documents designed to be displayed in a web browser. It can be assisted by technologies such as CSS and scripting languages such as JavaScript.
HTML
“HyperText Transfer Protocol Secure” or HTTPS is the secure version of HTTP, the protocol over which data is sent between your browser and the website that you are connected to. When a website uses HTTPS, then the data you enter will be encrypted and therefore secure.
HTTP & HTTPS
A programming language that is commonly used to create interactive effects within web browsers.
JavaScript
Snippets of code that tell search engines important information about your webpage, such as how they should display it in search results. They also tell web browsers how to display it to visitors. Every webpage has them, but they’re only visible in HTML code.
Meta Tag
This can also be called a menu, this is how visitors get to different parts of your website.
Navigation
Refers to the amount of time it takes to load all content on a specific web page.
Page Speed
A predesigned web page that you can customize. The page template would include font, style, formatting, tables, graphics and other elements commonly found on a web page.
Page Template
An add-on to a CMS (such as WordPress) to allow you to add features and extend functionality to your website.
Plug-In
The amount of time it takes for changes to your domain name servers to take effect.
Propagation
The company used to resgister a domain.
Registrar
An approach to web design that makes web pages render well on a variety of devices and window or screen sizes.
Responsive Design
Code that you put on your website to help the search engine give more informative results for users.
Schema Markup
The process of creating and modifying content for the best visibility on search engines.
Search Engine Optimization (SEO)
“Search Engine Results Pages”
SERP
A technique used in web development which involves utilizing scripts on a web server that produces a custom response for each user’s request to the website.
Server Side Scripting
The organization chart of all the pages on a website.
Sitemap
“Secure Sockets Layer” A secure protocol developed for sending information securely over the internet.
SSL
The overall experience of a person using a product such as a website or computer application, especially in terms of how easy or pleasing it is to use.
User Experience (UX)
The means by which the user and a computer system interact, in particular the use of input devices and software.
User Interface
A visual guide used to show the structure of a web page without any design elements. “Blueprint”
Wireframe
“What You See Is What You Get”. An interface inside some CMSes that allow you to apply styles to text and insert graphics.
WYSIWYG
A method of redirecting a visitor from one page to another web page, used for temporary situations only.
302 Redirect
The clickable words in a hyperlink.
Anchor Text
When one website hyperlinks to another website usin HTML href code. If a website has incoming backlinks from other relevant websites, the links are votes of trust for that website. This results in better rankings on Google.
Backlinks
The percentage of users who take a desired action such as a purchase or filling out a contact form.
Conversion Rate
Uses various programming tools to send and retrieve data without having to refresh a web page.
AJAX (Asychronous JavaScript and XML
The part of your website where you update software, publish blogs in your CMS and upload new products. “Behind-the-scenes
Back-end
A server-side programing language used to develop fluid websites and connect to databases.
PHP (Hypertext Preprocessor)
A web development framework that’s been around since the 80’s. It’s known for it’s ease of use and readability.
Python
A computer or system that provides resources, data, services, or programs to other computers, known as clients, over a network. There are many types of servers, including web servers, mail servers, and virtual servers. They store huge amounts of data, such as CSS sheets, and connect to other servers through internet connections.
Servers
A type of website used to give your business a presence on the internet that will allow you to showcase your history, your team and the services or products your business offers. You will normally have the ability to create latest news and blog articles, plus create additional service and product pages. You should have a standard contact form and pages with calls-to-action on them to try and generate leads.
Brochure Style Website
A business model that involves sales transactions being done on the web. Virtually every online shopping website- big or small - follows this structure. Any site where you can obtain items for sale over the internet is considered this.
E-Commerce Website
If your website needs a specific purchasing, ordering, workflow or booking process that is intrinsic to your current companies day-to-day workings and will create efficiencies and increase revenue, then you would need this kind of website.
Custom Development Website
A term used for making your website re-size and re-shape its layout to fit on any desktop or mobile device, dependent on its screen size, allowing for a fluid user experience.
Responsive website
“Customer Relationship Management”. A technology for managing all your company’s relationships and interactions with customers and potential customers. The goal is simple: Improve business relationships to grow your business. This system helps companies stay connected to customers, streamline processes, and improve profitability.
CRM
“Development Operations”. a set of practices that combines software development and IT operations. It aims to shorten the systems development life cycle and provide continuous delivery with high software quality.
DevOps
“Graphical User Interface”. A form of user interface that allows users to interact with electronic devices through graphical icons and audio indicator. Literally pictures instead of text. Icons.
GUI
“Out of the Box”. A feature of functionality of a product that works immediately after or even without any special installation without any configuration or modification
OOTB
Angle brackets (< >) that book end an HTML element to help build the structure of a webpage. Closing tags include a forward slash (>)
Opening/Closing Tags
“Software As A Service.” The most basic of cloud platforms; allows users to share files and collaborate on projects through their browser. Some SAAS platforms include Google Drive and Dropbox. Other cloud options are Platform as a Service (PAAS; Facebook, Twitter, etc.) and Infrastructure as a Service (IAAS; Amazon Web Services, Microsoft Azure).
SAAS Platforms
The bare bones structure of a website. No fonts, colors, or images, this layout is the first step to making sure that the foundation is sound before content is added.
Wireframe
An iterative, incremental method of managing design and development. In this workflow, requirements evolve from sprint to sprint, and teams work in a collaborative structure.
Agile Workflow
“Application Programming Interface” Allows two software programs to communicate with each other. One program can call another program’s API to get access to data or functionality of the other program.
API
