Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

Web Design > Web Dev for Business > Flashcards

Web Dev for Business Flashcards

1
Q

When creating a website, you must consider ___ issues related to ideas, products, and images that are widely available to save your company from legal actions.

A

Intellectual Property

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

Any violation of a copyright or trademark.

A

Infringement

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

Intellectual property that must remain private for a company to retain viability.

A

Trade Secret

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

The legal ownership of expression by an author.

A

Copyright

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

A unique word, phrase, or symbol that is claimed or officially registered by an organization with the government.

A

Trademark

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

The legally authorized use of another person’s or entity’s copyrighted intellectual property.

A

Licensing

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

A specific instance of infringement in which an individual or entity claims to have created content that was created by someone else.

A

Plagiarism

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

Which of the following e-commerce models is a model in which a web-based business sells products and/or services to other businesses?

A

B2B

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

Which of the following e-commerce models is a model in which a web-based business sells products and/or services to consumers or end users?

A

B2C

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

Which of the following e-commerce models is a model in which individual consumers sell products or services to other consumers?

A

C2C

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

Which of the following Internet marketing practices is a technique that enables you to list your site high in search engine rankings by advertising on keywords that describe your product or service?

A

PPC (Pay-Per-Click)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

Which of the following Internet marketing practices is a business (usually Web-based) that markets and sells goods and services that it does not own or store?

A

Aggregator

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

Which of the following Internet marketing practices is the practice of studying visitor behavior once that visitor has accessed your site in an attempt to increase market share and sales?

A

On-Site Web Analytics

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

Which of the following Internet marketing practices is the process of improving the volume and quality of traffic to a Website by structuring content to improve search engine ranking?

A

SEO (Search Engine Optimization)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

Which of the following internet marketing practices is the effect of marketing efforts influencing a particular target market or demographic?

A

Mind Share

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

Which of the following Internet marketing practices is used to determine your potential audience and how well your site has addressed and penetrated that market?

A

Off-Site Web Analytics

17
Q

Which of the following Internet marketing practices is the creation of a distinctive identity and place in the market for a product or organization?

A

Branding

18
Q

Which of the following CGI technologies or languages is an open-source Web framework that makes the creation of complex, database-driven Websites easier by emphasizing the use of components that can be reused?

A

Django

19
Q

Which of the following CGI technologies or languages is a proprietary technology designed to be easier to install and use than other interpreters and languages?

A

ColdFusion

20
Q

Which of the following CGI technologies or languages is a open-source scripting technology that can create dynamic, database-driven Websites that will run on multiple platforms?

A

PHP

21
Q

Which of the following languages is a universal technology that uses the Java interpreter?

A

JSP

22
Q

Which of the following languages is a traditional technology that is platform-independent?

A

Perl

23
Q

Which of the following languages is an open-source technology by employing minimalistic code syntax and semantics?

A

Python

24
Q

Which of the following languages is a proprietary technology that allows you to use various languages, including JavaScript, VBScript, Visual Basic, or C#?

A

.NET

25
Q

Which of the following languages is Microsoft’s original server-side scripting language that is only used with Microsoft systems?

A

ASP

26
Q

Which of the following web portals is considered a vertical portal? Select 2.

A

http://slashdot.org www.cnet.com

27
Q

Which of the following Web portals is considered a horizontal portal? Select 2.

A

www.google.com www.yahoo.com

28
Q

Which of the following helped to enable the cooperation of copyright laws throughout multiple countries?

A

United Nations Educational, Scientific, and Cultural Organization (UNESCO)

Web Design (11 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2024 Bold Learning Solutions. Terms and Conditions