Web Dev for Business Flashcards
When creating a website, you must consider ___ issues related to ideas, products, and images that are widely available to save your company from legal actions.
Intellectual Property
Any violation of a copyright or trademark.
Infringement
Intellectual property that must remain private for a company to retain viability.
Trade Secret
The legal ownership of expression by an author.
Copyright
A unique word, phrase, or symbol that is claimed or officially registered by an organization with the government.
Trademark
The legally authorized use of another person’s or entity’s copyrighted intellectual property.
Licensing
A specific instance of infringement in which an individual or entity claims to have created content that was created by someone else.
Plagiarism
Which of the following e-commerce models is a model in which a web-based business sells products and/or services to other businesses?
B2B
Which of the following e-commerce models is a model in which a web-based business sells products and/or services to consumers or end users?
B2C
Which of the following e-commerce models is a model in which individual consumers sell products or services to other consumers?
C2C
Which of the following Internet marketing practices is a technique that enables you to list your site high in search engine rankings by advertising on keywords that describe your product or service?
PPC (Pay-Per-Click)
Which of the following Internet marketing practices is a business (usually Web-based) that markets and sells goods and services that it does not own or store?
Aggregator
Which of the following Internet marketing practices is the practice of studying visitor behavior once that visitor has accessed your site in an attempt to increase market share and sales?
On-Site Web Analytics
Which of the following Internet marketing practices is the process of improving the volume and quality of traffic to a Website by structuring content to improve search engine ranking?
SEO (Search Engine Optimization)
Which of the following internet marketing practices is the effect of marketing efforts influencing a particular target market or demographic?
Mind Share
Which of the following Internet marketing practices is used to determine your potential audience and how well your site has addressed and penetrated that market?
Off-Site Web Analytics
Which of the following Internet marketing practices is the creation of a distinctive identity and place in the market for a product or organization?
Branding
Which of the following CGI technologies or languages is an open-source Web framework that makes the creation of complex, database-driven Websites easier by emphasizing the use of components that can be reused?
Django
Which of the following CGI technologies or languages is a proprietary technology designed to be easier to install and use than other interpreters and languages?
ColdFusion
Which of the following CGI technologies or languages is a open-source scripting technology that can create dynamic, database-driven Websites that will run on multiple platforms?
PHP
Which of the following languages is a universal technology that uses the Java interpreter?
JSP
Which of the following languages is a traditional technology that is platform-independent?
Perl
Which of the following languages is an open-source technology by employing minimalistic code syntax and semantics?
Python
Which of the following languages is a proprietary technology that allows you to use various languages, including JavaScript, VBScript, Visual Basic, or C#?
.NET
Which of the following languages is Microsoft’s original server-side scripting language that is only used with Microsoft systems?
ASP
Which of the following web portals is considered a vertical portal? Select 2.
http://slashdot.org www.cnet.com
Which of the following Web portals is considered a horizontal portal? Select 2.
www.google.com www.yahoo.com
Which of the following helped to enable the cooperation of copyright laws throughout multiple countries?
United Nations Educational, Scientific, and Cultural Organization (UNESCO)
