Web 2.0 Flashcards
what is web 2.0?
a collection of technologies for supporting social and business communities and inter-personal ties
- supporting interaction between people
examples of web 2.0 and emergence
directories -> folksonomy - a system of classification derived from the practice and method of collaboratively creating and managing tags to annotate and categorize content
content management systems -> wikis
Involves social media
What are mashups?
combining the capabilities of two and more online applications to create a hybrid that provides more customer value than the original sources alone
“Melting Pot” style - Individual content may be combined in any manner, resulting in hybrid content
e.g. Trendsmap.com is a mashup that combines popular, location-specific Twitter topics with Google Maps.
what is a portal?
website that brings together information from many places in a uniform way
e.g. AOL, Yahoo, iGoogle
aggregation technology
“salad bar style” - aggregated content is presented side by side
what is a social network?
area online where people who share common ties can interact
Involves:
- A group of people
- Shared social interaction
- Common ties among members
- People who share an area for some period of time
types of social networks
people-based e.g. Facebook
content-based e.g. YouTube
what is social software?
software that facilitates interaction online
e.g. blogs, wikis, IM, forums
Describe how social networks can create value for participant creators
can get content seen
diffusion of messages
can monetise content sometimes e.g. youtube
Define social software and give two examples
software that facillitaties social interaction
e.g. Instant messaging, blogging
What is web 2.0?
Define semantic web
a collection of technologies for supporting social and business communities and inter-personal ties
As web content is increasingly generated by users, there is a need for it to be ordered.
The Semantic Web is a collaborative movement led by the international standards body, the World Wide Web Consortium (W3C).The standard promotes common data formats on the World Wide Web. By encouraging the inclusion of semantic content in web pages, the Semantic Web aims at converting the current web dominated by unstructured and semi-structured documents into a “web of data”.
Problem with SNS in the workplace
More and more businesses embracing social media and promoting the use by its employees to promote the company and transparency
However there are control issues which could threaten a business’ reputation.
e.g. Recently HMV tweets from the HMV account referred to the ‘mass execution’ of 60 staff members and used the hashtag #hmvXFactorFiring
It is suggested that employers take a holistic approach to managing social media within the organisation including setting a policy to establish standards and boundaries
