web #1 Flashcards
anchor text
the text that appears highlighted in a hypertext link and that can be clicked to open the target web page.
banner ad
creative rectangular ad that are shown along the top, side, or bottom of a website in hopes that it will drive traffic to the advertiser’s proprietary site, generate awareness, and overall brand consideration.
bandwidth
range of frequencies within a given band, in particular that used for transmitting a signal.
bitmap
a representation in which each item corresponds to one or more bits of information, especially the information used to control the display of a computer screen
bookmark
record the address of (a website, file, etc.) to enable quick access in future
domain name
the part of a network address that identifies it as belonging to a particular domain.
download
copy (data) from one computer system to another, typically over the internet.
flash
a type of nonvolatile memory that erases data in units called blocks and rewrites data at the byte level.
frames
The process of dividing digital data into small parts, or frames, to be sent across a network.
gateway
a device or node that connects disparate networks by translating communications from one protocol to another.
hit
a particular page request command that seeks access to a record on a Web server.
home page
The default or front page of a site.
hotspot
The default or front page of a site.
hyperlink
An area on a Web page that, when clicked on with a mouse, will transport the user to another Web page.
Java Script
a text-based programming language that operates on both the client side and the server side in order to make web pages interactive.
meta tag
an element that provides information about the metadata of an HTML document.
portable document format”
Quick Time
used to deliver synchronized graphics, sound, video, text, and music
