ways to increase engagement Flashcards
how do you turn views into subscribers?
why do people watch a youtube video but do not subscribe to the channel providing it?
- they have a youtube account but
-dedicated audience
-consistent high quality, relevant, and engaging content - they dont have a youtube account and therefore cannot subscribe
(encourage users to take the time to create a youtube account in order to subscribe in order to: receive notifications to stay up to date with your content, have the ability to interact in the comment section- provides questions the content creator can react to and use, and FOMO)
make use of brief descriptive video titles
When readers find your content, the title is the first thing they see
-Write succinctly and directly to the point. Popular videos on YouTube tend to have short, memorable titles. Limit the title to 60 characters or less, otherwise, it could be chopped off when shown
-To avoid losing important information, incorporate your keywords within the first half of the title. The majority of online readers focus on the first sentence and ignore the rest.
-Clickbait does not mean engaging. The best headlines either provide a distinct benefit or provoke an emotional reaction. Although clickbait is appealing, it may affect your channel’s reputation in the long term.
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Make Your Own Unique Thumbnail Images
Thumbnails are as vital as titles. This is due to the fact that our brains are designed to notice visuals first.
YouTube automatically generates thumbnails for all videos, but they may be blurry or out of focus. Create an eye-catching, one-of-a-kind thumbnail for each video you publish to increase views.
Check the social media image sizes guide.
The file format should be JPG, GIF, or PNG.
Keep it under 2MB in size.
Add text and color to persuade people to click.
Use a close-up image if feasible.
Maintain consistency with your other brands.
Complete Your Profile Information
Many YouTubers ignore the profile section and instead focus on video creation. On the other hand, a fascinating profile is one of the easiest ways to advertise your YouTube channel—and boost your SEO.
Maintain consistency like the same color scheme, layout, and writing style as your website and other social media marketing channels.
You should work on your YouTube channel’s description. YouTube does impose a penalty for “tag stuffing,” but a few well-chosen keywords might still help.
How often will you post? Make your schedule clear to your subscribers and then follow it.
Include your contact details so that people can reach you for different partnership and brand promotion offers. Make it easy for them, and you could get some fantastic partnerships.
Make Your Video Descriptions Better
The title and description should include the keywords.
Limit yourself to 5000 characters at maximum, and make sure the most crucial information is shown in the first 100-150 words before the “SHOW MORE” button.
Include links to similar playlists for more engagement.
Include a few relevant hashtags. Make sure you follow YouTube’s hashtagging requirements before you upload.
Make High-Quality Videos
Use a good camera, complete a sound check, and learn basic video editing for delivering high-quality videos.
Interact With Your Subscribers
Genuine involvement does not end with content creation. The most successful YouTubers keep a close eye on and connect with their audience.
Respond to every comment, including the nasty ones, and “heart” your favorites. Submit response videos. Use analytics to discover your top admirers and provide them with some extra love and attention. Your subscribers and viewers will appreciate you.
Consider Doing A Question And Answers Session
When it comes to building an engaged YouTube audience, audience Q&As are a powerful tool. Initiate a question-and-answer session with your readers by asking for input in the comments, by email, or on other social media platforms. Then create a video in which you address them.
Making your viewers feel important will boost their watch time, view count, and engagement. Furthermore, Q&As might be useful when you’re running short on content ideas. It will create a special bond between you and your subscribers.
Organize Contests
The use of contests is yet another effective strategy for engaging your audience. A single video may serve many purposes: data collection, engagement (via likes and comments), and subscription.
Following are some crucial things that need to be followed while organizing contests:
Begin with a specific aim in mind.
Respect the contest rules and limitations set by YouTube.
Choose a prize that your audience will enjoy.
Expand your reach by utilizing additional social media platforms.
Collaboration With Other Influencers
Collaboration with influencers is another method for expanding your reach. YouTube celebrities may be able to help you connect with pre-existing, highly engaged audiences. When you’re stuck with ideas, they may also help you come up with new ones.
We have seen so many popular Youtubers doing collaborations for some project or simply for engagement. Collaboration usually creates excitement among subscribers. It is also a good way of attracting new subscribers to your channel.
Explore YouTube Challenges And Trends
See what’s trending on YouTube—the Explore tab is a great place to find new and popular content. Trends and challenges give quick inspiration for new content, and YouTube trends persist longer than other platforms. It is one of the most effective proven methods of increasing engagement on your channel.
You can find out the metrics behind the dozens of YouTube challenges that become popular each year by conducting a quick online search and using a tool like Google Trends API. By using relevant and engaging YouTube content, you can use this strategy to expand your own brand.
Use Your Final Screen And Video Description To Promote Videos
The more videos a person watches, the higher the likelihood that they will subscribe to your channel.
The simple hack for this is to add videos from your channel on your end screen and in the description. It will increase the chances of viewers watching more videos on your channel by clicking on those links.
