water aid

Question 1

What is the name of the girl?

Answer 1

Claudia

Question 2

when was this broadcasted?

Answer 2

30th October 2016

Question 3

what is the main aim?

Answer 3

to target the desensitized audience to give money

Question 4

when was water aid established?

Answer 4

1981

Question 5

where is this set?

Answer 5

Zambia (Africa)

Question 6

does it conform or challenge the traditional stereotypes?

Answer 6

to a large extent challenge

Question 7

what is the title of this?

Answer 7

rain for good

Question 8

how much does this advert ask you to donate?

Answer 8

a one off £3

Question 9

what is their hashtag?

Answer 9

sharesunshine

Question 10

the original song that Claudia sings was what number in the charts?

Answer 10

4

Question 11

who does this product target?

Answer 11

parents, middle aged

Question 12

how many times has the video been viewed?

Answer 12

60,000 times

Question 13

what is the binary oppositions we see?

Answer 13

western world v African

high key lighting v low key lighting

Question 14

what are the visual codes used?

Answer 14

• stereotypically dressed
• smiling (clean water)
• logo / imperative text
• wearing pink top
• direct mode of address
• there is a narrative

Question 15

what is the structure of the narrative?

Answer 15

linear

Question 16

what are the audio codes used?

Answer 16

• diegetic sound of singing
• non-diegetic sound of crickets
• verisimilitude - off tune
• no voiceover
• direct mode of address
• diegetic sound of laughing