Water Aid Flashcards
quiz
Product Context:
When was the charity ‘Water Aid’ established?
1981
Product Context:
Who is the charity’s patron?
Prince Charles
Product Context:
Who is the advertising agency responsible for the advert?
Atomic London
Product Context:
When was Band Aid?
1984
Product Context:
When was Live Aid/Comic Relief?
1985
Product Context:
When was the song ‘Sunshine on a Rainy Day’ (by Zoe) released?
1990
Product Context:
Which social media platforms was the advert also available on?
Youtube
Product Context:
How many Youtube views had the advert had by December 2016?
47,000
Representation:
What was the campaign’s aim?
To break away from traditional charity ad formula
Representation:
Is Claudia’s dress code stereotypical or counter typical of feminine dress codes?
Stereotypical
Representation:
According to Stuart Hall’s theory of representation, is the location of Africa stereotypical or counter typical?
Stereotypical
Representation:
According to David Gauntlett’s theory of identity, how can we describe Claudia?
A role model for the type of lifestyle changes that the audience could be responsible for creating if they donate to Water Aid.
