WA Clickstream Data (Metrics) Flashcards
What is clickstream data?
Clickstream data is the data collected during clickstream analysis which includes pages a user visits and the sequential stream of clicks they create as they move across the web.
Clickstream data is best to create a digital map of the customer’s journey across a website or application.
Name any few site behaviors that clickstream helps you to analyze.
Clickstream is also foundational data;
it helps you measure pages and campaigns and helps you analyze all kinds of site behavior:
Visits, Visitors, Time on Site, Page Views, Bounce Rate, Sources.
Define clickstream data.
On a Web site, clickstream analysis (also called
clickstream analytics) is the process of collecting, analyzing and reporting aggregate data about which pages a website visitor visits
The path the visitor takes though a website is called the clickstream.
What are the 2 levels of clickstream data analysis?
traffic analytics
e-commerce analtytics
What is a metric?
A metric is a quantitative measurement of statistics describing events or trends on a website.
What is a KPI?
A key performance indicator (KPI) is a metric that helps you understand how you are doing against your objectives.
What are visits?
Visits report the fact that someone came to your website and spent some time browsing before leaving.
Technically this visitor experience is called a session.
Sessions are most commonly referred to as Visits.
Sessions are usually a collection of requests from someone who is on your website.
If the person simply leaves the browser open and walks away, then the session is proactively terminated after how many minutes of inactivity?
Terminated after 29 minutes of inactivity.
What are unique visitors?
the number of people who come to your website.
How does visitors using javascript work?
- If you use a JavaScript tag solution, when someone requests the first page or item from your website, then your analytics tool starts a session for that person from that browser.
- Each additional request from that person is attached to a unique session ID .
- When the person leaves your site, that unique session ID is used to “stitch” together the pages viewed into one cohesive visit.
- When you run a report for any given period in your web analytics tools, Total Visits is the count of all the sessions during a given time period.
How does unique visitors using javascript work?
- If you use a JavaScript tag solution, when someone requests the first page or item from your website, your analytics tool will set a unique cookie on that person’s browser.
- This cookie remains on the browser even after the person leaves your website. It contains a unique anonymous string of numbers and characters. No personally identifiable (PII ) information is included.
- Each time someone visits your website from that browser, this persistent cookie ID is used to recognize that the same browser has returned.
- When you run a report for any given time period in your web analytics tool, the Unique Visitors metric is the count of all the persistent unique cookie IDs during a given time period.
What are the benefits of analysing unique visitors?
It helps us in designing re-marketing campaigns.
Identify the attrition rate.
Measure website popularity.
It can help us in understanding user behavior/engagement.
You can enhance the performance of product/services page by identifying new visits.
What are the situtaions that lead to inaccurate results of metrics?
Multiple people in a household sharing one computer. There may be multiple visitors but only one is registered.
A single user can visit your website from different computers or different browsers. This will be counted as multiple visits, when they actually came from one person.
Someone manually clears their cookies and will be counted as two users in reporting.
What is time on page?
It measures the time that visitors spend on an individual page.
What is time on site?
It measures the time spent on the site during a visit (session).
