W5 | FINALS

Question 1

means to
handle, manage, or
influence something or
someone skillfully

Answer 1

MANIPULATE

Question 2

can cover data,
knowledge derived from
different studies, experiences, or
instructions and even signals or
symbols.

Answer 2

INFORMATION

Question 3

defined as the
combination of physical objects
used for communication or
mass communication.

Answer 3

MEDIA

Question 4

the state of mind of the consumers
during purchasing products that leads them to having lack of confidence
towards their purchasing decision.

Answer 4

CONSUMER CONFUSION

Question 5

the intentional use of principles and
techniques of crowd psychology.

Answer 5

CROWD MANIPULATION

Question 6

It is the information or idea that an advertising firm can release
using different forms of media which can help the image of their client and
adversely affect the image of its opponent.

Answer 6

PROPAGANDA

Question 7

The type of manipulation where information is
being filtered for dissemination (whether for publication, broadcasting, the
Internet, or some other mode of communication).

Answer 7

GATEKEEPING

Question 8

This is the use of celebrities as endorsers of a certain product or
services who will attest to its effectiveness and good quality.

Answer 8

CELEBRITY ENDORSEMENT

Question 9

This is use of manipulative information which intends to
deceive or defraud the public.

Answer 9

HOAX

Question 10

This is used by advertising agencies which aim to influence and
affect the public’s belief, emotions, motives and/or reasoning towards a
certain product, service, or situation.

Answer 10

PSYCHOLOGICAL MANIPULATION

Question 11

It is the dissemination of frightening and exaggerated rumors of
an imminent danger or the tactic of purposely and needlessly aiming to
instill fear to the public.

Answer 11

FEAR MONGERING