W4

Question 1

process/technique of promoting, selling, & distributing product/service

Answer 1

Marketing

Question 2

Importance of Marketing for the success of business

Answer 2

Getting word out in the market
Higher sales & revenue
A chance for healthy competition
Protecting company reputation
Consideration

Question 3

recording of financial transactions & part of the process of accounting in business
transactions includes purchases, sales, receipts & payments by an individual person or an organization / corporation

Answer 3

Bookkeeping

Question 4

Invariably linked to an organizations official business & maintained as evidence / supporting documents

any recorded information / data in any physical format/media created/received by an organization

Answer 4

Records

Question 5

whole range of activities which an organization should perform to properly manage it records

Answer 5

Record Management

Question 6

Characteristics of a record

Answer 6

Authenticity
Reliability
Integrity
Usability

Question 7

Importance of the record

Answer 7

Administrative Value
Operational Value
Legal value
Fiscal Value
Archival Value