W3_BUSINESS RESEARCH Flashcards
The logical process of deriving a conclusion about a specific instance based on a known general premise or something known to be true
DEDUCTIVE REASONING
EXAMPLE:
We know that all successful businesses focus on customer satisfaction, and since Amazon is a successful business, we can deduce that Amazon focuses on customer satisfaction.
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DEDUCTIVE REASONING
The logical process establishing a general proposition on the basis of observation of particular facts.
INDUCTIVE REASONING
EXAMPLE:
After observing that companies like Amazon and Apple consistently rank high in customer satisfaction surveys and have strong customer loyalty, we can conclude that focusing on customer satisfaction is a key factor in the success of a business.
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INDUCTIVE REASONING
WHAT ARE THE TWO THEORY BUI8LLDING?
DEDUCTIVE REASONING
INDUCTIVE REASONING
BUSINESS RESEARCH CAN BE;
(3)
EXPLORATORY
DESCRIPTIVE
Conducted to clarify ambiguous situations or discover ideas that may be potential business opportunities.
EXPLORATORY
Describes characteristics of objects, people, groups, organizations, or environments; tries to “paint a picture” of a given situation.
DESCRIPTIVE
Allows causal inferences to be made; seeks to identify cause-and-effect relationship.
CAUSAL
It is a concise and descriptive statement that encapsulates the main topic or focus of a research study.
RESEARCH TITLE
These are terms or phrases that indicate the relationship between ideas, concepts, or variables in the study.
SIGNAL WORDS
These are the elements, characteristics, or conditions that can vary or change in a research study.
VARIABLES
This refers to the specific group of individuals or entities that the research focuses on.
Target Population or Sample:
This refers to the geographical area or context where the study is conducted.
LOCATION
A good research title typically contains: (3)
SIGNAL WORDS
VARIABLES
TARGET POPULATION OR SAMPLE
LOCATION
