w12+w13 decision making Flashcards
decision making requires the following processes:…
Goal-directed behavior
Reward Learning & Memory
Executive Control
Inference to establish causal links
Often in a social context
how economists view decision-making
Homo economicus: rational own-payoff maximizer. Sophisticated rational beliefs. Stable preferences. Maximizes own payoff. Disregards other peoples’ wellbeing
But this creature doesn’t exist because we have cognitive biases
expected value
Expected Value of an offer is § Its magnitude § Times its Probability
utility
subjective value. Valuation dependent on starting position, for example margial utility
risk
known variance of a distribution
so the situations where you know the probabilities of the outcomes
ambiguity
unknown variance of the outcomes. Situations where you don’t know the probabilities.
risk aversion
most people prefer a lower, certain reward over a risky higher (on average) reward
measured by how low can the certain offer be so that the person still chooses not to gamble. Certainty equivalent
certainty equivalent
how low can the certain offer be so that the person still chooses not to gamble
shows risk aversion level
utility curve and risk aversion for loses
CE for losing and gaining
it’s low for gaining (will agree for a small amount of money for certain instead of gambling) and high for losing (will only agree to lose a certain amount when it’s really close to the highest he could lose, otherwise would gamble to lose nothing)
reflection effect
People become riskseeking in the loss domain. Losses loom larger than wins. Less losses required to offset positive utility gains. Implications for framing (coming up)
dopamine in the brain
dopamine: role in learning
Acts as a teaching signal: Reward Prediction Error, Rescorla-Wagner learning rule: basis of associative learning
Learning from (un)- expected outcomes
Rescorla-Wagner learning rule
extrinsic motivation and dopamine
they produced a lot of dopamine (the nucleus accumbens lights so brightly on the imaging) during the first trial, but then the extrinsic reward was taken away (and for controls they were always just told that the game is interesting), and they produced no dopamine at all