VR Exam Flashcards
What is Virtual Retailing?
The industry’s only online retailing solution built specifically on messaging and live video interaction
How brief can a VR deal be?
30 minutes
Three benefits consumers gain with VR
Convenience — Saves Time — Zero Pressure
Two benefits dealers gain with VR
Increased Revenue — Save Time
Three Value Pillars for VR
Increased Conversion and customer acquisition
Frictionless e-commerce experience for consumers
Modern, streamlined, easy to use interface for dealers
Trade-in: look up via 3(+1) methods:
License Plate — VIN — Make/model — Manual entry
Trade-in what information matters?
Make/model — Mileage — Condition — Outstanding loan payments
Rebates selected in VR follow what rules?
Stackability - Any offers that are incompatible will not be combined
What documents can customer upload?
Driver’s license – Proof of registration — Insurance
Down payment methods
Credit card, debit card, PayPal, direct bank payment
What is Showroom? (3 points)
A robust, end-to-end online shopping experience
- Customers can shop a dealership’s inventory right from Gubagoo
- Browse by monthly payment option
2 values of Showroom?
Improving Efficiency — Enhancing the Customer’s Experience
Where does Gubagoo get vehicle images from?
Chrome data (new vehicles) + inventory feed (used vehicles)
If a vehicle is sold will it be removed from Showroom?
Yes, overnight when the inventory feed refreshes
Customer listings show four key pieces of information
Date created — Customer name — Current vehicle of interest — Current estimated monthly payment
Engage customers via what four avenues?
Live chat – email – text – creating a link
4 ways to suggest a new car
Customer’s Information Page — “Inventory” tab — “About” tab — “Deals” tab
Benefits to Offer Builder
Send a special offer (custom deal) to customer via multiple channels
4 entry buttons for Offer Builder (dealer side)
Add Deal — Update Deal — Suggest New Car — Add Customer
“Test User” Customers
- Toggle on and off to send test leads
- If marked as Test User, hidden behind “test flag” in GLW
- “Active” is the default option
Two CTAs into a Deal (customer side)
Explore payment — Value Trade-in
What happens when a customer selects “Explore my Payments”? (3)
- They are opted in to receive texts, calls and emails from the dealer
- They become a lead for the dealership
- They get access to the tool so they can build their deal
Can you upload videos to F&I products to accompany the description?
Yes
3 components of a chat greeting
Welcome as if it were a physical showroom
Introduction
End with a question
Customer pickup options
In-store
Pick-up
Home Delivery
2 Options for customers in Facebook VR Chat
View Details - opens Dynamic VDP
Explore Payments - customer begins building their customized deal
VR Lead Routing Department: 3 settings to mark as enabled
Lead routing department enabled
Show for operator
Transcript in ADF
What network do we work from for Realtime Lenders?
DealerTrack and RouteOne
Can a dealer add a lender?
Real-time lenders: Yes
Payment options within VR: Lenders for the payments page are configured by DealerTrack’s Finance Driver
What happens when a customer leaves the page during the process?
They receive an email after the deal is completed or whenever they drop off
Is our trade-in tool based on national or regional values?
Based on region using zip code
Is JM&A integration for F&I VIN-specific?
F&I products are VIN-specific
Can we add a bank or credit union to the payoff?
We cannot add lenders to the payoff API. It is a direct API with Route One.
What if a state requires wet signatures on DMV paperwork?
We recommend signing everything available digitally, and those documents requiring a wet signature can be signed afterwards
Payment integrations: 2 companies
Stripe and PayPal
Is the dealer liable if someone finances with fraudulent information?
Yes, a dealer is responsible just as if it was an in-store deal
Can we disable the “Showroom” portion of the 2.0 version?
Yes, this can be enabled or disabled in GB1 by the VR config team
For pre-owned vehicle sales, how do you get the book value?
Currently you can add is as a field in your inventory feed
What entry points are there for customers to get into VR? (6)
VSPs, VDPs, chat, Text+, FB Messenger, Showroom app
