Voting Behaviour + The Media Flashcards
1
Q
Voting behaviour and the media
1979
A
- Thatcher
- Soon after winter of discontent
- Conservatives promised to fix social breakdown
2
Q
Voting behaviour and the media
1997
A
- Blair
- Moved to more moderate position
- After “Black Wednesday”
- Had been sex scandals
3
Q
Voting behaviour and the media
2010
A
- Cameron
- After 2008 economic crash
- Did not get a majority
4
Q
Voting behaviour and the media
Class-based turnout
A
Higher - 76%
Lower - 57%
5
Q
Voting behaviour and the media
Two party system voting
A
1979 - 81%
2010 - 65%
6
Q
Voting behaviour and the media
Age-based turnout
A
18-24 - 76%
65+ - 44%
7
Q
Voting behaviour and the media
Ethnic minority voting
A
60% labour vs 16% conservative
8
Q
Voting behaviour and the media
Internet campaigns
A
- 2015 - conservatives spent £100,000 on faceboook adverts to appeal to older voters
- 2019 - Labour created a jeremy corbyn filter to appeal to younger voters
9
Q
Voting behaviour and the media
Influence of legacy/modern media
A
- Newspaper formed view - 25%
- Television formed view - 62%
10
Q
Voters make logical decisions
A
Rational choice theory
