Voting behaviour and the media

Question 1

Rational choice

Answer 1

rationally choosing, inidviduals make the choice that best suits them

Question 2

Valence theory

Answer 2

trust in governments

Question 3

Salient issues

Answer 3

prominent issues at the time of the election e.g the economy, housing etc

Question 4

how did age affect the 2024 election

Answer 4

18-21 year olds- 41% labour
25-29 year olds -45% labour
30-39 year olds 46% labour 12% tory
40-49 year olds-42% labour 12%tory
50-59 year olds-34% labour 24% tory 19% reform
60-69 year olds-28% labour 33% tory and 18% reform
70+ year olds 20% labour, 46% tory and 15% reform

Question 5

How did gender impact the 2024 election
(and age)

Answer 5

50-64 year old women tended to be ore conservative with 29% voting con compared to only 23% of men
younger women tended to be more labour
gender votes remained relatively similar
age a bigger factor than gender
-women used to vote stricttly tory

Question 6

how did education level impact the 2024 election

Answer 6

high (degree or higher)- 42% lab and 18% con
medium - 32% lab , 26% con
low (GCSE or lower) 28% lab and 31% conservative and 23% reform

Question 7

how did social class impact the 2024 election

Answer 7

AB- 36% lab
C2-32 % lab and 20% reform and 24% conservative

Question 8

what were the most important issues in the 2024 election

Answer 8

-the cost of living- 26% said it was the single most important issue and 45% said it was their top 3 issue influencing the vote
-health
-the economy in general
-immigration and asylum