Voting behaviour and the media Flashcards

1
Q

social Class

A

AB - Managerial position - Conservative
C1 - Junior Managers - typically Conservative
C2 - Skilled Manual - typically Labour
DE - Semi-skilled/Unskilled Worker - Labour

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2
Q

influence of class on voting

A

Influential in 60s - less so now
Class = identity
Parties have a strong root in communities, eg Labour and TU
Selfish - Con protects wealthy, Lab aids poor

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3
Q

class voting stats

A

class voting DE for Lab
1967 - 64%
2015 - 41%
class voting AB for Con
1967 - 78%
2017 - 43%
smaller parties
UKIP - 17% DE
Lib Dem - 8% AB

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4
Q

reasons for decline of class voting

A

class dealignment - people no longer feel heavily associated to a class
Lib Dems and centerist parties appealed to a wider class base
rise in the importance of valence which is more important than class

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5
Q

deviant voters

A

People who vote against their social characteristics - eg working class conservative

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6
Q

floating voter

A

votes unpredictably in election

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7
Q

class voting and EU referendum

A

DE voted 64% to leave
AB 43% to leave
ACTUALLY more issue based - class C2 D and E was more negatively effected by an EU membership

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8
Q

instrumental voting

A

voting on self interest - often economic

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9
Q

Gender and voting

A

no difference in how they vote

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10
Q

Age and voting

A

younger = labour - less responsibilities, more socialists views, more equality, emotional voters
younger = radical - SNP, Green, Lib Dems etc
older = conservative - more responsibilities, rational

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11
Q

young voting proof

A

black minority ethnic [BME] vote labour
70% - 1997
65% - 2017
approx 20% for conservative

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12
Q

reduction of ethnic voting

A

the BME communities are climbing the class ladder and therefore the amount of labour voters has reduced - but still established party links

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13
Q

region and voting

A

voting due to living in an area
eg lab better organised in North
often class voting - eg rich and con

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14
Q

what factors actually effect voting?

A

age, ethnicity, region/economic, [class]

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15
Q

why does turnout vary?

A

importance - the valence of issues being discussed
close majority - the more likely a majority the lower the turnout eg 2001/5 con very divided therefore obvious a lab gov
hapathy - 2001 people satisfied therefore don’t need to vote

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16
Q

class turnout

A

C, D and E often have a lower turnout as they may feel the outcome doesn’t effect them or they feel more distant from politics

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17
Q

long term downward trend in turnout

A

consists of mostly and downward voting figure for 18-24 - young voting fell 50% 1992 –>
due to:
apathy and dissillusionment - policies that discriminate against the young eg high tuition fees and the idea that voting has no effect
participation outside of voting eg petitions
increased interest in single issues, not parties
the need to abstain from voting

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18
Q

dissillusionment

A

belief that politics does not take into account the views of the young/poor

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19
Q

apathy

A

lack of interest in voting as it is felt they have no effect

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20
Q

abstention

A

not voting as a protest to parties or whole system

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21
Q

factors against decreasing turnout

A

labour, Lib Dems, and green all reported growing memberships after 2015 GE and EU referendum
youth turnout was high at Scottish independence - 16-17=75%, 18-24=54% and at the EU referendum - 18-24=64%
2017 GE saw a rise in youth vote 18-24=54%

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22
Q

turnout by age groups 2017

A

18-24 = 54% (this is a major increase, usually 40%)
45-54 = 66%
65+ = 71%

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23
Q

significance of turnout by age

A

majorly benefits conservative

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24
Q

turnout by class 2017

A

AB = 69%
DE = 53%

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25
Q

significance of turnout by class

A

lower classes more likely to vote lab - but have a lower turnout as they feel that politics affects them less

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26
Q

turnout at other elections

A

turnout at non GE elections is much lower:
apathy - feel their vote makes no difference

27
Q

Core voters

A

voters who invariably support the same party

28
Q

Partisan dealignment

A

The movement away from strong party affiliations, since the 1970s

29
Q

end of two party dominance

A

main parties seen to be to encompassing and loyalty was lost
emergence of 3rd parties - lab and con only gained 65% of vote in 2010, 66% in 2015 and 70% in 2005
partisan dealignment

30
Q

2017 GE as evidence against multi party system

A

single issue election - Brexit votes changes, 3rd parties disregarded
lab and con gained 82% of vote
support for UKIP fell
young people voted for lab
support for SNP fell

31
Q

valence issues

A

voting based on the stance of a party on an issue and their perceived competence to carry out that plan
can also refer to general image of parties and leaders

32
Q

competence

A

the ability of a party to govern successfully or efficiently - especially economic or in times of crisis

33
Q

economic voting

A

voting based off gains from economic policies

34
Q

labour downfall 2008–>

A

Labour was seen as incompetent at economic management post crash hence the turn to conservatives in 2010 and 2015

35
Q

importance of a united party

A

a united party is key in competence to govern seen in recent european elections were lab and con only recieved 23% of vote

36
Q

importance of strong leader

A

ed miliband, nick clegg, and gordon brown all punished for incompetence, weakness and indesivenes
strong leaders are decisive and not easily swayed

37
Q

examples of valence issues

A

competence of previous gov and parties
economic competence of gov and parties
dominance of leader
unity of party

38
Q

rational choice model

A

voters who are not committed to one party and vote depending on the strengths and weaknesses of each party, good vs bad

39
Q

salience

A

the importance of a matter: important enough to have an opinion on it, know the parties stance, and vote depending on the party stance

40
Q

expressive voting

A

voting based on what would benefit society as a whole, moral voting

41
Q

importance of party leader image at GE

A

in many ways represents party, people may vote for PM rather than MP due to parliamentary system - in debates, campaigns etc

42
Q

blair, brown and Cameron leadership image

A

blair started very strong, weakened by Iraq war
Brown indecisive, voted out in 2010
Cameron was much better than Miliband in 2015

43
Q

qualities for a strong leader

A

record in office
clear vision
strong leadership
honesty and sincerity
compassion
communication skills

44
Q

leader’s image is not important

A

1979 - Callaghan had better image than Thatcher the milk snatcher, he led 20% in polls
2010 - Nick Clegg was the most popular after the debates but his party’s vote share fell by 1% and 5 seats
matters only in close races

45
Q

leader’s image is not important 2015 GE

A

2015 GE labour vote share rose by 1.5% whereas conservative only rose 0.8% - but Cameron more popular?
UKIP vote share rose 9.5% - by Farage very unpopular

46
Q

The Corbyn Effect 2017

A

corbyn was very unpopular, in his own party and the press but managed to create bandwagon support, mainly from the young - leading to a revival in 2017 GE

47
Q

Tactical voting

A

voting not for favourite party but for second choice party who have a better chance of winning

48
Q

does tactical voting effect GE outcome?

A

hard to differintiate what. could have effected and what actually did:
2015 - tactical voting could have effected 77 constituencies
2010 - 10% of voters chose second choice, 16% of Lib Dems chose second choice
2015 Scotland - attempts made for tactical voting to prevent SNP win, but they won 56 seats

49
Q

issues with news through online and social media

A

in the post truth era they can be heavily opinion based or propaganda like

50
Q

importance of UK broadcasting law

A

TV and radio bound by law to remain neutral and balanced in reporting - BBC accused of left biased but not proven
important as they are the main source of information for people

51
Q

Impact of televised debates

A

have very little effect
Nick Clegg very popular in 2010 but lost 1% of vote and 5 seats
2015 Cameron did not debate, Miliband given win over Sturgeon but he actually lost

52
Q

1992 GE and the Sun

A

in 1992 the sun ran a fierce campaign against labour and more specifically Neil Kinnock which changed the opinion polls from labour lead to comfortable con majority

53
Q

newspapers and their followings politics

A

Daily Mail - strong con - 74%
Daily Telegraph - strong con - 79%
Daily Express - strong UKIP - 77%
Financial Times - con/lib dem - 40/14%
Daily Star - no preference
Guardian - Labour - 73%
Daily Mirror - strong labour - 68%

54
Q

influence of newspapers on voting behaviour

A

they do not influence but reflect and reinforce views: no strong evidence that they can change them
the youth are moving towards social media not newspapers
BUT
the Sun has correctly backed every PM since 1979

55
Q

social media and small parties

A

useful as it is unregulated - can post more ideas with stronger propaganda like images
can connect with the youth vote - most likely to vote radical anyway
can compete with larger parties as it is not as costly

56
Q

momentum

A

political movement by labour in 2015 - radical left wing movement that used social media

57
Q

opinion polls

A

surveys that ask members of the public how they feel about different issues and parties

58
Q

do opinion polls effect voting behaviour?

A

2015 - a labour SNP coalition was feared as a dead heat was predicted between lab and con. con then campaigned against that coalition and won a few seats
2015 - lib dem predicted low vote so many marginal/swing seats did not vote for them

59
Q

does it matter if opinion polls are wrong?

A

in 2015 polls over estimated labour vote and under estimated con support - this could have changed votes as labour defected and lib dem defected
2017 polls were innacurate - most saw a 10-12% lead for con, only had 2%
important as they may effect voting, especially tactical voting

60
Q

we should ban opinion polls before GE

A

influence the way people vote
proven to be innacurate - 14, 15, 16, 17
politicians should not be slaves to public opinion

61
Q

we shouldn’t ban opinion polls before GE

A

useful in guiding politics
polls would still be published abroad
if banned they would be paid for by big companies and parties - further disadvantaging small companies and parties
infringement on freedom of information

62
Q

factors that effect the size of a parties core vote - long term

A

social class - eg con and AB - strong but in decline due to class dealignment
age - the older the more likely to vote and right wing, youth support more radical left wing parties - very strong
region - north lab, midlands mixed, south con - strong but often more about economics
ethnicity - black and muslim vote lab but others are more variable eg hindi and sikh - strong but not definate
partisan dealignment - the reduction of strong links to a party and unwavering support - erodes core voters

63
Q

factors that effect floating voters - short term

A

valence - image of parties, leaders and their perceived competence - major
economic voting - parties management of economy and how it will perform - major
rational choice - how a party will effect them/community - moderate
issue voting - the importance of an issue and how the party will handle it - moderate
tactical voting - voting for least hated - uncertain
party leaders - the competence of leaders - only significant in close races, even then not always
press - newspapers, campaigns and debates - only influential if terrible
opinion polls - can change tactical voting - not very much