Voting Behaviour Flashcards
What was the biggest divide in voting patterns in 2015?
Cultural divisions rather than class differences.
How did newspaper readership predict voting behavior?
Conservative voters were more likely to read the Telegraph, Mail, Express, and Times, while Labour voters were more likely to read the Guardian, Mirror, and Independent.
Which factor was a better predictor of Labour and Tory support than any other indicator?
Newspaper readership.
How did the gender gap in voting change in 2015?
Women were more likely to vote Labour, reversing the historical trend of women favoring the Conservatives.
Among which age group did Labour have a lead among women?
Women under 50.
How did voting preferences differ among people over 50?
The Conservatives had a clear lead among both men (by 12 points) and women (by 15 points).
How did public and private sector workers vote differently in 2015?
The Tories led by 17 points among private sector workers, while Labour led by 3 points among public sector workers.
How did the gap between public and private sector voting patterns change from 2010?
The gap widened from 16 points in 2010 to 20 points in 2015.
Why could this trend benefit the Conservatives in the long term?
Private sector employment is expanding while the public sector is contracting.
How did lower-income voters (<£20,000) shift in 2015?
Labour’s lead increased from 3% in 2010 to 7% in 2015.
How did wealthier voters (>£70,000) shift in 2015?
The Conservative lead increased from 23% to 28%.
How did the Conservative lead change among those earning £40-69,000?
It increased from 8% in 2010 to 13% in 2015.
How did university graduates vote in 2015?
57% left, 41% right (Labour, Lib Dems, Greens, SNP, Plaid Cymru vs. Conservatives, UKIP).
How did voters with no qualifications or only GCSEs vote?
40% left, 58% right.
How did voters with A-levels or equivalent vote?
51% left, 48% right.
What type of voters did UKIP appeal to the most?
Express and Star readers (27% and 26%) and people with no qualifications beyond GCSE (20%).
How did Green Party support compare to UKIP’s?
The Greens appealed to Guardian readers (14%), Independent readers (11%), and full-time students (9%).
How did support for UKIP and the Greens differ among Guardian and Independent readers?
UKIP had 1% and 4% support respectively, while the Greens had 14% and 11% support.
