voting behaviour Flashcards
factors that impact outcome of election ?
-intrest in brand/ reputation of the party
-voters from small areas suffer same issues vote for parties that help overcome it
-voting based on cost and benefit
who won in the 1979 election ?
Margret thatcher won 339 seats
what policies helped conservative win in 1979 election ?
-parties policies due to the nature of there manifestos
-thatcher was happy for opportunities to photos from making tea to holding a calf
-labour failed to control the trade union
-
how many seats did labour have in 1997 ?
418 seats
what party policies allowed labour to win in 1997 ?
-drove forward policies of modernisation
-new labour abondended nationalisation, tax increases and strengthening trade unions
-new labour had the interest of middle England
how did labours campaign in 1997 help them win ?
-new labour developed proffesional voting machine focus groups and systimatically targeted marginal seats
-media centric figures Alister Campbell provide labour with expertise
what wider context helped labour win in 1997 ?
-labour were consistently ahead of conservative polls since 1992
-economic recovery was slow and conservatives had lost their reputation as efficient managers of the economy
how many seats did conservative win by in 2010 election ?
-by 306 seats
what policies helped conservatives win 2010 ?
-all parties agreed biggest issue was to reduce the deficit
-conservative called for immediate cuts
-focused on attacking on labors mismanagement of the econonomy reckless overspending
-59% of the voters agreed the extra money spent by labour had been wasted
how did the campaign help conservatives win in 2010 ?
-conservatives targeted marginal seats early
-gordon brown was picked up calling a women ‘bigoted’
-gordon brown due to the reccesion faced many finical issues took little credit on the action
in 1945 class was ?
-deemed as the most important factor towards voting
what do labour and conservative represent ?
-labour class solidarity
-conservative adds to status
comparison with class voting ?
-in 1960 80% voted on class
-in 2010 38% voted on class
in 1966 ?
-labour held 99 out of 100 constinuency with largest percent manual labourers
comparison of BAME voters ?
-1997 70% labour, 18% conservative
-2017 65% labour, 21% conservative
where do BAME usually live ?
-in poorer areas and inner cities
what have Hindu and sikhs done ?
-have moved more towards conservative
-have prospered more than other groups
why does labour have BAME appeal ?
-more tolerant of accepting diversity
-emphasis on social justice
-higher number of ethnic minority candidates
who usually votes for labour party ?
-ethnic minority
-young voters
why do women usally vote labour ?
-labour appealed to women all women shortlist
-women to women pink battlebus
-2010+2015 won mumsnet vote
why do men vote conservative ?
-focus on economy security
-defence
-law and security
where do south east usually vote ?
-conservative strong hold
-desert for labour in south east as much wealthier
where do labour votes usally come from ?
-exception of south east London
-as young population
-greater ethnic minorities
what did young people vote for in 2015 and 2017 ?
-18 to 24 year olds green 8% in 2015
-18 to 24 year old labour 67% in 2017
why do young people vote labour ?
-abolish tuition fees
-free school meals
difference between traditonal media and changing media ?
-traditional media report events accuratley educating public policy and foum for debate
-changing role focus on personalities scandals turning politicians into celebrities and mocking them
how much of the UK follow a political leader on social media ?
-1/3
example of celebrity endorsement?
-stormzy and labour most shared election related post
what dominates election coverage ?
-in 2010 85% voters gained info from TV
-95% of people have hom tv
