Voting and The Media Keywords Flashcards
1
Q
What is partisan dealignment ?
A
Refers to the way in which voters have abandoned their traditional party loyalties and now base their votes on factors such as governing competence
2
Q
What is a valence factor?
A
The relative success or failure of a governments policies. Voters can base their decision on valence factors and if they were (dis)/satisfied with the governments performance.
3
Q
What is governing competency?
A
It is how competent the government is.
4
Q
A
