Votin Behaviour & The Media - Case Studies + Evidence

Question 1

What Long Term Factors Influence Voting Behaviour ?

Answer 1

Age
Social Class
Region

Question 2

What Is The Main Short Term Factor That Influences Voting Behaviour ?

Answer 2

Media

Question 3

Age + 2017 General Elections

Answer 3

64% of 18-24 year olds voted for Labour Party
61% of 65+ voted for the Conservative Party

Question 4

Age + EU Referendum

Answer 4

73% of 18-24 year olds voted to stay in the EU
60% of 65+ voted to leave the EU

Question 5

Age + 2019 General Election

Answer 5

56% of 18-24 year olds supported Labour
57% of 60-69 year olds voted Conservative

Question 6

Social Class + 1979 General Election

Answer 6

41% of C2 voted for the Conservatives (abandoned Labour)
Thatcher worked hard to get the votes of housewives

Question 7

Social Class Classification in the UK

Answer 7

A: Upper Middle Class - Higher managerial, administrative or professional
B: Middle Class - Intermediate managerial, administrative or professional
C1: Lower Middle Class - Supervisory or clerical and junior managerial, administrative or professional
C2: Skilled Working Class - Skilled Manual Workers
D: Working Class - Semi-skilled and unskilled manual workers
E: Non-Working - Casual employment, pensioners, unemployed, welfare recipients

Question 8

Social Class + 1997 General Election

Answer 8

37% of AB voted Labour
Blair increased his vote share across all class categories

Question 9

Social Class + AB voting Labour Over The Years.

Answer 9

2015 - 36% of AB voted Labour
2017 - 32% of AB voted Labour
2019 - 36% of AB voted Labour

Question 10

Social Class + 2019 General Election

Answer 10

49% of C2 voted Conservative
47% of DE voted Conservative
42% of AB voted Conservative

43% of those with higher education voted Labour

Question 11

Region + 2019 General Education

Answer 11

57.4% of people in SE of England voted for the Conservative Party
Labour lost 6 seats in Wales (typically Labour stronghold)
48.2% of NE voted Labour

Question 12

Media + 1979

Answer 12

The Sun has backed every winner since 1979
Opinion polls showed Callaghan was a popular in 1979

Question 13

Media + 1992

Answer 13

‘It’s The Sun Wot Won’ allowed for unexpected Conservative victory

Question 14

Media + 1997

Answer 14

The Sun backed the Labour Party
Saw first use of TV debate
Conservatives divided over EU in 1997 whilst Labour were united around Blair’s third way

Question 15

Media + 2017

Answer 15

Labour still scored highly despite constant negative press about Corbyn
May still won despite being seen as robot (‘May bot’) with a lack of TV presence

Question 16

Campaign + 1979

Answer 16

Conservatives made use of the deteriorating economic situation - strikes, inflations etc. (‘crisis, what crisis?’)
Thatcher softened her voice and appealed to stay at home mums
‘Labour isn’t working’ slogans appealed to working class struggling with economic situation

Question 17

Campaign + 1997

Answer 17

Labour made use of Conservatives failing economic policies after black Wednesday

Question 18

Campaign + 2016

Answer 18

Brexit was a divisive issue - Conservatives lost votes by AB voters who wanted to punish them for leaving the EU

Question 19

Campaign + 2017

Answer 19

Conservatives has to U-turn on ‘dementia tax’

Corbyn took advantage of media and in-person events to win the votes of younger people

Labour Manifesto - appealing to younger voters + dropped Socialist politics such as Nationalism

Conservative Manifesto - devised by policy advisors and lacked an enthusiastic response - Conservative campaign ‘uninspiring’

Question 20

Campaign + 2019

Answer 20

Labour’s copious Manifesto pledges led to question on affordability 43% of Labour supporters based voter on leadership.