Vogue media language

Question 1

Masthead

Answer 1

Positioned over Loren’s head, not particularly visible but highly recognizable, iconic brand, connotations of sophistication and elegance, style.

Question 2

Cover Star

Answer 2

High Angle shot, positioned superior to the audience, direct mode of address but not smiling connotes star status. Embodies the mythic notion of femininity.

Question 3

Layout

Answer 3

Dominant central image is successful Italian actress Sofia Loren, height of fame in 1960s. Connotes her importance.

Question 4

how to apply Stuart Hall

Answer 4

The exotic nature of her image may reflect Stuart Hall’s ideology about the use of middle eastern stereotypes to represent her as ‘other’.

Question 5

Sheila Black

Answer 5

Featuring a working female on finance would be quite unusual in the 1960’s.

Question 6

relevance of the financial times article

Answer 6

The choice to represent women as having financial power may be reflective of the class and wealth of the typical Vogue reader
(AB socioeconomic group)