Vogue Flashcards
1
Q
What is the definition of vogue
A
Fashion/ popular/ style
2
Q
What’s involved in vogue?
A
Fashion
Celebrities
Beauty
Reviews
Q and A
3
Q
Who is the target audience?
A
Women and men interested in fashion.
(Usually upper/middle)
4
Q
When did vogue start?
A
1916
5
Q
In 1920 vogue there was a huge demand for the ____?
A
Arts (more artists after WW1)
6
Q
I’m 1930, there was a large impact from the _______________ industry.
A
Film/ Hollywood.
(Heavy makeup + lip stick)
7
Q
In 1939 vogue was told to…?
A
Still write during WW2 to boost morale.
8
Q
In the 1960s what became popular?
A
Fashion photography and sex became bigger
9
Q
What happened in 1970s which effected vogue?
A
Feminism
10
Q
What changed in 1980s vogue?
A
Rock and punk
11
Q
In the 1990s there was a similar change to 1970s…
A
Feminism and confident women
12
Q
What was vogue like in 2000 and what were some involvements?
A
Actor involvement, models, celebrations. Constantly creating new fashion.
13
Q
What does cultural Zeitgeist mean?
A
describes the current trends, moods, attitudes and cultural climate of a particular era or moment
14
Q
What time are we studying for vogue?
A
1965
15
Q
Which section is vogue
A
B
16
Q
What is the pairing magazine?
A
The big issue
17
Q
How many sales were reached per week in 1960s
A
12 million
18
Q
Socially what boundaries were shifting in the 1970s
A
1970 equal pay act.
19
Q
How many girls in 1960 went to university?
A
26,000 girls went to university
20
Q
Women’s rights were seen as ___________
A
Scandalous
21
Q
In the feminism riots in 1960 how did the police treat women?
A
They pushed women around
22
Q
How were women seen as meant to do
A
Mother and wives
23
Q
What opportunities did marketing see?
A
They wanted to use women for money.
24
Q
True or false? Women can have jobs
A
True
25
What quote did Betty freedman say about how women are shown?
“Women shown only as: men’s wife, mothers, love objects, dishwasher cleaners and never people “
26
How did advertisers react to the woman’s movement?
They were unsure about how to react
27
What was the (%) difference from women’s pays to men’s today
11.3% in 2024 / £7,572 less a year than men.
28
On the main cover of vogue cover we study what is seen as cultural appropriation?
The Turkish headscarf and heavy glam makeup
29
What did they use on women at the time to make them seem more perfect in photos and film?
High key lighting and soft focus.
30
Why in the main cover of vogue front cover we study does the woman wear what she does?
She wears it in the movie she stars in (lady L)
31
What camera angle is in the main cover of vogue we look at?
Close up
32
What is the vogue masthead? Serif or sanserif?
Serif
33
What is a sheik?
An Arab leader (honorific) who is a wealthy older man.
34
Why might they have chose the actor Sophia loren to be the front cover?
They may have chosen the actor to maybe celebrate women for being successful.
35
Who was in the main front cover of vogue we study?
Sophia loren.
36
What does high key lighting and soft focus do to a woman’s face?
Makes them more delicate beautiful and with less sharp features with less imperfections.
37
Which theory can you say about Sophia lorens look in the vogue cover?
‘Exotic’ which links to alvarados theory.
38
Why is it a good thing that vogue hasn’t changed their masthead?
Because it is a memorable font and is a symbolism of women’s delicacy and the amount of time vogues been around
39
In ‘the ideal woman’ text it’s communicated that gender preferences are affected by what?
Upbringing and social experience
40
Who wrote “the ideal woman” text?
Jennifer Holt
41
What year marked the emergence of the women’s movement
1960s
42
“ ____ of post war women felt working outside of the home would lead to …“
“ 80%
A more satisfied life. “
(From the ideal woman text)
43
What percent of women were found in non working roles? In the 1960s
90%
44
How did men see women?
Sex objects
45
Who was makeup really for? (For and against)
Could argue women as their insecurities (made from society) are eased when they wear makeup = them to be more confident
…
Could be better for men to have what looks like the perfect woman and to make a woman be more beautiful.
46
What is the ideal woman now?
Women working and doing all of the domestic jobs too.
47
In the inside of vogue magazines in the 1969s why were there limited photos and small text?
Due to the high cost of printing at the time.
48
What is the marled women’s property act of 1964?
Enables women to be able to share house keeping money and any property with the support of a man.
49
Women don’t really get many sources to be provided with advice so where do they get it from?
Magazines like vogue
50
What did women get in 1970 which allowed them to…
Get a house morgage (1970)
51
What does it say In the “bare essentials” advert which shows the fashion is to be tanned?
“The chalky white look is out!”
52
Why is it significant that the woman in the “bare essentials” advert is naked?
It represents women as being sexual objects (male gaze”
Quote - “so naturally you”
53
The word essential in every one of the lipsticks colour name shows the idea of
Having to wear makeup and you need this brand
54
In the imperial leather advert the representations of women is
Women are meant to be perfect and have a mother representation
55
Why is it significant about the hair in the imperial leather advert?
The woman had perfect hair and shows how idealised she is and perfect she is at being a mother.
Her hair is short and so she looks more innocent.
56
What specific symbol is represented in the imperial leather advert?
The layout is similar to Mary and Jesus (Mary is the ultimate mother figure)
57
What is the post colonic theory?
58
Who created the post colonial theory?
Paul gilroy
59
What is tokenism?
It is a way to get underrepresented groups to seem of equality and inclusivity
60
What was “The Problem That Has No Name” as described by Betty Friedan?
A sense of dissatisfaction and unfulfillment experienced by American housewives in the mid-20th century.
61
How did media contribute to the idealization of the suburban housewife?
Through advertisements, magazines, and TV, promoting domesticity as the ultimate feminine fulfillment.
62
How did societal expectations limit women’s aspirations?
Women were taught that their highest goal was to be wives and mothers, discouraging careers and higher education.
63
What role did education play in reinforcing gender roles?
Colleges emphasized marriage over academic success, with many women dropping out to marry.
64
How did advertising reinforce the feminine ideal in the 1950s?
Ads depicted women as perfect housewives, focused on beauty, cleaning, and pleasing their husbands.
65
What was the impact of consumer culture on women’s roles?
Women were encouraged to buy household goods and beauty products, reinforcing their domestic role.
66
What is the marriage age trends of 1950s
By the late 1950s, the average marriage age dropped to 20, with many girls engaged by 17.
67
How did the post-WWII economy influence gender roles?
Women were encouraged to leave wartime jobs and return to homemaking to maintain social stability.
68
How did the media portray career women?
As unfeminine, neurotic, or doomed to be unhappy without a husband and children.
69
What contradictions did women face in the 1950s?
While encouraged to be perfect wives and mothers, they also had to manage increasing household expectations.
70
What was the role of Freudian psychology in reinforcing gender norms?
It suggested women’s fulfillment came from being wives and mothers, discouraging independence.
71
How did women react to the limitations of the suburban ideal?
Many felt unfulfilled, leading to anxiety, depression, and questioning their roles.
72
What was the relationship between media and femininity?
Media reinforced femininity as tied to beauty, motherhood, and submissiveness.
73
What was one of the main criticisms of The Feminine Mystique?
It focused on middle-class white women, ignoring issues faced by working-class or minority women.
74
How does The Feminine Mystique relate to contemporary media studies?
It highlights how media shapes gender roles and societal expectations, an ongoing issue today.
75
76
77
What percentage of women felt that working outside of the home would lead to a more satisfied life.
“**80%** of post war women felt working outside of the home would lead to a more satisfied life”
78
What are the stereotypes of women?
- Women’s place is in the home with the family.
- women don’t make good decisions.
- women are dependent on men.
- women are sexual objects.
79
T/F - does a woman’s biology make them more passive or more dominant.
Passive because of oestrogen
80
Women are meant to be what kind of beautiful?
Naturally beautiful whilst wearing makeup.
81
