Vocabulary - Brands Flashcards

You may prefer our related Brainscape-certified flashcards:
1
Q

Brand ambassadors

A

Ambassadeur de la marque

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

Brand awareness

A

Notoriété/reconnaissance de la marque

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

Brand building strategies

A

Stratégies de renforcement de la marque

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

Brand development

A

Développement de la marque

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

Brand image

A

Image de marque

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

Brand loyalty

A

Fidélité à la marque

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

Devise a brand

A

Concevoir/imaginer/inventer une marque

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

Develop a brand

A

Améliorer/faire évoluer une marque

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

Differentiation

A

Différenciation (fait de différencier)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

Distribution

A

Distribution (en vente ou logistique)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

Target

A

Cible

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

Target market

A

Marché cible

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

A youth oriented brand

A

Marque orientée sur les jeunes

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

A strong brand

A

Une marque forte

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

Product lifecycle

A

Cycle de vie du produit

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

Product placement

A

Placement de produit

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
17
Q

Product positioning

A

Positionnement de produit

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
18
Q

Product range

A

Gamme de produit

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
19
Q

Launch

A

Lancement

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
20
Q

Lauch a product

A

Lancement d’un produit

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
21
Q

A luxury brand

A

Marque de luxe

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
22
Q

Market leader

A

Leader de marché

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
23
Q

Market research

A

Étude de marché

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
24
Q

Market segment

A

Segment de marché

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
25
Q

Market share

A

Part de marché

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
26
Q

Own a brand

A

Posséder une marque

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
27
Q

Position a brand

A

Positionner la marque

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
28
Q

Positioning

A

Positionnement

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
29
Q

Brand consideration

A

Respect de la marque/confiance en la marque

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
30
Q

Market challenger

A

Challenger de marché

31
Q

Joint venture

A

Co-entreprise/entreprise associée

32
Q

Consumer

A

Consommateur

33
Q

Flagship brand

A

Marque phare/vedette

34
Q

Product launch

A

Lancement de produit

35
Q

Product endorsement

A

Promotion/endossement d’un produit

36
Q

Exclusivity

A

Exclusivité

37
Q

Endorse a brand

A

Promouvoir/endosser un produit

38
Q

Economy brand

A

Marque/enseigne économique

39
Q

Direct export

A

Exportation directe

40
Q

Enhance a brand

A

Améliorer/optimiser une marque

41
Q

Creatives

A

Créatifs (nom)

42
Q

Creative director

A

Directeur créatif

43
Q

Pricing

A

Tarification/pricing

44
Q

Direct investment

A

Investissement direct

45
Q

Brand endorsement

A

Promotion de produit

46
Q

Brand extension

A

Extension de la marque

47
Q

Brand identity

A

Identité de marque

48
Q

Brand name

A

Nom de la marque

49
Q

Brand ownership

A

Propriété des marques

50
Q

Brand positioning

A

Positionnement de marque

51
Q

Brand recognition

A

Notoriété de la marque

52
Q

Corporate identity

A

Image de marque/identité d’entreprise

53
Q

Create a brand

A

Créer une marque

54
Q

Homogenous market

A

Marché homogène

55
Q

Global offerings

A

Offres globales

56
Q

Identify with a brand

A

S’identifier à une marque

57
Q

Indirect export

A

Exportation indirecte

58
Q

Maintain a brand

A

Maintenir une marque

59
Q

Model

A

Modèle/exemple

60
Q

Must-have item

A

Article essentiel/incontournable

61
Q

Protect a brand

A

Protéger une marque

62
Q

Premium brand

A

Marque supérieure/premium

63
Q

Psychological pricing

A

Tarification psychologique ($2.99 n’est pas $3.00!)

64
Q

Global brand

A

Marque globale/mondiale

65
Q

Export manager

A

Responsable export

66
Q

Consideration set

A

Sélection de produits

67
Q

Brand dilution

A

Affaiblissement de la marque

68
Q

Brand stretching

A

Création d’une marque, spin-off

69
Q

Post-purchase dissonance

A

Regrets après avoir acheté quelque chose

70
Q

An emotionnaly potent/driven brand

A

Marque qui a une importance émotionnelle

71
Q

Exclusive agent

A

Vendeur exclusif

72
Q

Post-purchase consonance

A

Être d’accord/adéquation après avoir acheté quelque chose

73
Q

Social demographic

A

Démographie sociale (personnes d’un même groupe, de mêmes caractéristiques)