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Englisch > Vocabulary > Flashcards

Vocabulary Flashcards

1
Q

Tagesordnung

A

agenda

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2
Q

Bewerbung, Antrag

A

application

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3
Q

anhängen

A

to attach

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4
Q

Anhang

A

attachment

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5
Q

Broschüre, Prospekt

A

brochure

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6
Q

Katalog

A

catalogue (AE: catalog)

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7
Q

Unterlagen

A

documents

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8
Q

Entwurf

A

draft

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9
Q

Reiseroute

A

itinerary

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10
Q

Flugblatt, Infoblatt, Prospekt

A

leaflet

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11
Q

Brief

A

letter

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12
Q

Nachricht

A

message

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13
Q

Protokoll

A

minutes

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14
Q

Aushang

A

notice

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15
Q

Verwaltungsarbeit, Schreibarbeit

A

paperwork

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16
Q

Haftnotiz, Klebezettel

A

post-it note

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17
Q

Bericht

A

report

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18
Q

Verkaufsliteratur

A

sales literature

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19
Q

Zeitplan, Fahrplan, Stundenplan

A

schedule, itinerary, timetable

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20
Q

Betreff

A

subject (in a letter/email)

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21
Q

Bulletin, Bekanntmachungsblatt

A

bulletin

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22
Q

interne Notiz, Vermerk

A

memo (memorandum)

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23
Q

Absatz, Paragraph

A

paragraph

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24
Q

Vertrag

A

contract

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25
Q

Anlage (Brief)

A

enclosure

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26
Q

Anhang (E-Mail)

A

attachment

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27
Q

Anfrage

A

enquiry (AE: inquiry)

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28
Q

Angebot

A

offer

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29
Q

Auftrag, Bestellung

A

order

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30
Q

(Zahlungs-)Erinnerung, Mahnung

A

reminder

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31
Q

beraten

A

to advise

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32
Q

Rat, Ratschlag

A

advice

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33
Q

akündigen, bekannt geben, ansagen

A

to announce

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34
Q

Ankündigung, Bekanntgabe, Durchsage

A

announcement (to make an announcement)

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35
Q

sich für etwas entschuldigen

A

to apologise for something

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36
Q

Entschuldigung

A

apology

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37
Q

erhältlich, erreichbar, verfügbar

A

available

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38
Q

plaudern, schwätzen

A

to chat

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39
Q

Kontroverse, Auseinandersetzung

A

controversy

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40
Q

Nachbesprechung

A

debriefing

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41
Q

Vorführung, Demonstration

A

demonstration (to give/do a demonstration)

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42
Q

Streit

A

dispute

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43
Q

Klatsch, Gerede

A

gossip

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44
Q

Kaffeeküchenklatsch

A

gossip “around the water cooler”

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45
Q

schwätzen, plaudern

A

to gossip

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46
Q

inoffizielle Weitergabe von Nachrichten, Mudpropaganda (“Mir ist zu Ohren gekommen.”)

A

grapevine (“I heard it on the grapevine.”)

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47
Q

Interview, Vorstellungsgespräch

A

interview (to hold/give an interview)

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48
Q

Vortrag, Vorlesung

A

lecture (to hold/give a lecture)

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49
Q

verhandeln

A

to negotiate

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50
Q

Verhandlung

A

negotiation

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51
Q

Telefongespräch

A

phone call (= telephone conversation)

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52
Q

Präsentation, Vortrag, Referat

A

presentation (to give/do a presentation)

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53
Q

Gerücht

A

rumour

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54
Q

Verkaufsargument

A

sales pitch (to make a pitch)

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55
Q

Rede

A

speech (to hold/give a speech)

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56
Q

sich bei jemandem für etwas bedanken

A

thank somebody for something

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57
Q

ansprechen

A

to appeal to

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58
Q

Aussehen, Auftreten, Erscheinungsbild

A

appearance

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59
Q

Bewusstsein

A

awareness

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60
Q

ausgeglichen

A

balanced

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61
Q

ungestüme Umarmung

A

bear hug

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62
Q

leger, zwanglos, informell

A

casual

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63
Q

Vertrauen, Selbstsicherheit

A

confidence

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64
Q

höflich

A

courteous

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65
Q

Diplomatie

A

diplomacy

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66
Q

abtrünnig

A

disloyal

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67
Q

Kleidung

A

dress (= attire, clothing)

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68
Q

Kleiderordnung, Kleidervorschrift

A

dress code

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69
Q

peinlich

A

embarrassing

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70
Q

umarmen

A

to embrace

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71
Q

ermutigen, fördern

A

to encourage

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72
Q

Verhaltensregel, Knigge

A

etiquette

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73
Q

Gesichtsausdruck, Mimik, Mienenspiel

A

facial expression

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74
Q

Geste

A

gesture

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75
Q

abklatschen

A

to give/slap a high five

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76
Q

Abklatschen zur Begrüßung oder Gratulation

A

high five

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77
Q

Leidenschaft

A

passion

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78
Q

(Körper-)Haltung

A

posture

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79
Q

ins Fettnäpfchen treten

A

to put one’s foot in it

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80
Q

Semiotik

A

semiotics

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81
Q

Feingefühl, Fingerspitzengefühl, Takt

A

sensitivity

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82
Q

angeben

A

to show off

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83
Q

die Achseln zucken

A

to shrug

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84
Q

Schweigen

A

silence

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85
Q

Sozialkompetenz

A

social skills

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86
Q

behandeln

A

to treat

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87
Q

“Ich stelle Sie durch.”

A

“I’ll put you through.”

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88
Q

“Am Apparat.”

A

“Speaking.”

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89
Q

“Die Leitung ist besetzt.”

A

“The line is busy.”/”The line is engaged.”

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90
Q

Anrufbeantworter

A

answerphone, answering machine

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91
Q

schlechte Verbindung

A

bad line

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92
Q

sich verwählen

A

to dial the wrong number

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93
Q

wählen

A

to dial

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94
Q

Durchwahl

A

extension

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95
Q

auflegen

A

to hang up

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96
Q

am Apparat bleiben

A

to hold the line

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97
Q

Festnetztelefon

A

landline phone

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98
Q

eine Nachricht hinterlassen

A

to leave a message

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99
Q

Mobiltelefon, Handy

A

mobile phone (AE: cell phone)

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100
Q

durchstellen, verbinden

A

to put through

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101
Q

Hörer

A

receiver

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102
Q

zurückrufen

A

to return a call

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103
Q

Jubiläum

A

anniversary

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104
Q

Jahreshauptversammlung

A

annual general meeting (AGM)

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105
Q

Sitzung, Tagung, Konferenz

A

conference

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106
Q

Zusammentreff

A

get-together

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107
Q

Feier

A

knees-up (to have a knees-up)

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108
Q

Sitzung, Konferenz

A

meeting (to hold a meeting)

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109
Q

Messe, Handelsmesse

A

trade fair

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110
Q

Betriebsversammlung

A

works meeting, meeting of the workforce

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111
Q

Cursor, Positionsmarke

A

cursor

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112
Q

anklicken auf etwas

A

to click on something

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113
Q

Beamer

A

digital projector

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114
Q

Tastatur

A

keyboard

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115
Q

Bildschim

A

screen

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116
Q

SMS

A

text message

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117
Q

Schwestergesellschaft, Schwesterfirma

A

affiliate

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118
Q

Agentur, Vertretung

A

agency

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119
Q

Geschäftsleitung, Vorstand und Aufsichtsrat

A

board of directors

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120
Q

Filiale, Niederlassung, Zweigstelle

A

branch

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121
Q

Firma, Gesellschaft

A

company

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122
Q

Firmengruppe

A

conglomerate

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123
Q

Beratungsfirma

A

consultancy

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124
Q

Genossenschaft

A

cooperative

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125
Q

Hauptgeschäft, Kerngeschäft

A

core business

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126
Q

Kostenstelle

A

cost centre

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127
Q

Vorstand

A

executive board

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128
Q

Firma

A

firm

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129
Q

Aktien emittieren

A

to float shares

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130
Q

Franchise

A

franchise

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131
Q

Franchisenehmer

A

fanchisee

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132
Q

Franchisegeber

A

franchisor

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133
Q

an die Börse gehen

A

to go public

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134
Q

Konzern

A

group

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135
Q

Hauptsitz, Firmenzentrale, Hauptgeschäftsstelle

A

headquarters

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136
Q

Holdinggesellschaft, Dachgesellschaft

A

holding company

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137
Q

Abkürzung für amerikanische Kapitalgesellschaft

A

Inc. (incorporated)

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138
Q

Börsengang

A

IPO (= initial public offering)

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139
Q

Kapitalgesellschaft

A

joint stock company (US: stock corporation)

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140
Q

beschränkte Haftung

A

limited liability

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141
Q

Kommanditgesellschaft

A

limited partnership

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142
Q

Aktienemission, Notierung der Aktienwerte

A

listing of shares

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143
Q

GmbH

A

Ltd. (= limited company)

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144
Q

Versandhandel

A

mail order business

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145
Q

multinationales Unternehmen

A

multinational company (MNC)

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146
Q

das Auslagern ganzer Geschäftsprozesse ins Ausland

A

offshoring

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147
Q

Produktionsverlagerung, z.B. ins Ausland

A

outsourcing

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148
Q

Muttergesellschaft

A

parent company

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149
Q

Personengesellschaft (OHG)

A

partnership

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150
Q

britische Aktiengesellschaft

A

PLC (= public limited company)

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151
Q

britische Gesellschaft mit beschränkter Haftung

A

private limited company

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152
Q

Verkaufsstelle

A

retail outlet

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153
Q

Einzelhändler

A

retailer

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154
Q

selbständig

A

self-employed

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155
Q

Dienstleister

A

service provider

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156
Q

Aktienemission

A

share flotation

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157
Q

Mantelfirma

A

shell company

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158
Q

stiller Teilhaber

A

sleeping partner

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159
Q

Einzelunternehmer

A

sole trader (US: sole proprietorship)

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160
Q

Interessenvertreter, Mitglied einer Interessengruppe

A

stakeholder

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161
Q

Sub-Unternehmer

A

subcontractor

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162
Q

Tochergesellschaft, Tochterfirma

A

subsidiary

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163
Q

Aufsichtsrat

A

supervisory board

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164
Q

Lieferant, Zulieferer

A

supplier

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165
Q

Großhändler

A

wholesaler

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166
Q

Finanzbuchhaltung, Finanzabteilung

A

accounts, accountancy

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167
Q

Werbung

A

advertising

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168
Q

Kundendienst

A

after-sales service

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169
Q

Direktion, Geschäftsleitung

A

board of directors

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170
Q

Kundendienst, Kundenbetreuung

A

customer service

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171
Q

Abteilung

A

department (dept.)

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172
Q

Vertrieb

A

distribution

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173
Q

Vorstand

A

executive board

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174
Q

Finanz-

A

finance

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175
Q

Personal

A

human resources/personnel/staff

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176
Q

Rechtsabteilung

A

legal department (= lawyers)

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177
Q

Logistik

A

logistics

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178
Q

Wartung

A

maintenance

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179
Q

Marketing

A

marketing

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180
Q

Organigramm

A

organisation chart

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181
Q

Lohn- und Gehaltsabrechnung

A

payroll

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182
Q

Öffentlichkeitsarbeit

A

PR (public relations)

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183
Q

Produktion

A

production

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184
Q

Einkauf, Beschaffung

A

purchasing (= procurement)

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185
Q

Qualitätssicherung

A

quality assurance

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186
Q

Personalbeschaffung

A

recruitment

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187
Q

Forschung und Entwicklung

A

research and development (R & D)

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188
Q

Verkauf

A

sales

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189
Q

Sicherheit

A

security

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190
Q

Aufsichtsrat

A

supervisory board

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191
Q

Bilanzbuchhalter(in)

A

accountant

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192
Q

Verwaltung

A

administration

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193
Q

Vertreter(in) (auf Provisionsbasis)

A

agent

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194
Q

Lehrling, Auszubildende(r), Praktikant(in)

A

apprentice

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195
Q

Geldautomat

A

automated teller machine (ATM)

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196
Q

Sachbearbeiter(in) Rechnungswesen

A

billing clerk

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197
Q

Arbeiter (in der Produktion)

A

blue-collar workers

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198
Q

Chef(in)

A

boss

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199
Q

Hausmeister(in)

A

caretaker (AE: janitor)

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200
Q

Vorstandsvorsitzende(r), Hauptgeschäftsführer(in)

A

Chief Executive Officer (CEO)

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201
Q

Leiter(in) der Finanzabteilung

A

Chief Financial Officer

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202
Q

Büroangestellte

A

clerical staff (= clerk)

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203
Q

Mitarbeiter(in)

A

co-worker

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204
Q

Kollege/Kollegin

A

colleague

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205
Q

Berater(in)

A

consultant

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206
Q

Kunsthandwerker

A

craftsman

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207
Q

Abteilungsleiter(in)

A

department head/head of department

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208
Q

Mitglied des Vorstands/des Aufsichtsrats

A

director

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209
Q

Arbeitnehmer(in), Mitarbeiter(in)

A

employee

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210
Q

Arbeitgeber(in)

A

employer

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211
Q

leitende(r) Angestellte(r)

A

executive

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212
Q

Gebäudemanager(in)

A

facility/facilities manager

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213
Q

Fabrikarbeiter

A

factory workers

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214
Q

Vorarbeiter

A

foreman

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215
Q

Gründer(in)

A

founder

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216
Q

Franchisenehmer(in)

A

fanchisee

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217
Q

Freiberufler(in), freie(r) Mitarbeiter(in)

A

freelancer

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218
Q

Arbeitsschutzbeauftragte(r)

A

health and safety officer

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219
Q

Praktikant(in)

A

internee

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220
Q

Maschinist(in)

A

machine operator

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221
Q

Wartungstechniker(in)

A

maintenance engineer

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222
Q

Wartung und Instandhaltung

A

maintenance

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223
Q

Geschäftsleitung

A

management

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224
Q

Industriekaufmann/-frau

A

management assistant (industrial business)

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225
Q

Geschäftsführer(in)

A

managing director (MD)

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226
Q

Eigentümer(in), Besitzer(in)

A

owner

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227
Q

Chefsekretär(in)

A

PA (= personal assistant)

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228
Q

Verantwortliche(r)

A

person responsible

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229
Q

Vorgänger(in)

A

predecessor

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230
Q

Projektleiter(in), Projektmanager(in)

A

poject manager

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231
Q

Außendienstmitarbeiter(in), Vertriebsmitabeiter(in)

A

sales representative

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232
Q

angelernt

A

semi-skilled

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233
Q

Facharbeiter(in)

A

skilled worker

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234
Q

Untergebene(r)

A

subordinate

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235
Q

Nachfolger(in)

A

successor

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236
Q

Vorgesetzte(r), Betreuer(in), Aufseher(in), Kontrolleur(in)

A

supervisor

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237
Q

Aufsichtsrat

A

supervisory board

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238
Q

Teamleiter(in)

A

team leader

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239
Q

Technischer Dienst

A

technical support

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240
Q

Aushilfe, Zeitarbeiter(in)

A

temp (= temporary staff)

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241
Q

Praktikant(in)

A

trainee

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242
Q

Ausbilder(in), Trainer(in)

A

trainer

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243
Q

ungelernt

A

unskilled

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244
Q

Schweißer(in)

A

welder

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245
Q

Büroangestellte

A

white-collar staff

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246
Q

Arbeiterschaft, Belegschaft

A

workforce

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247
Q

Fließband

A

assembly line (= production line)

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248
Q

Karosseriewerkstatt, Autolackiererei

A

body shop

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249
Q

Kantine, Mensa

A

canteen (= cafeteria)

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250
Q

Reinraum

A

clean-room

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251
Q

Konferenzraum, Sitzungszimmer

A

conference room

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252
Q

Konferenzort, Tagungsort

A

conference venue

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253
Q

Schreibtisch

A

desk

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254
Q

Umwelt

A

environment

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255
Q

Fabrik

A

factory

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256
Q

Firmensitz, Hauptsitz, Zentrale

A

headquarters

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257
Q

Infrastruktur

A

infrastructure

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258
Q

Aufzug

A

lift (AE: elevator)

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259
Q

sich befinden

A

to be located/situated

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260
Q

Ort

A

location

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261
Q

Umkleideraum

A

locker room

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262
Q

Mühle, Walzwerk, Walzanlage

A

mill

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263
Q

am Rande von (einer Stadt)

A

on the outskirts

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264
Q

Großraumbüro

A

open-plan office

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265
Q

Abteilung für Mal- und Spritzarbeit, Lackiererei

A

paint shop

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266
Q

Anlage

A

plant

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267
Q

Räumlichkeiten, Firmengelände, Geschäftsräume

A

premises

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268
Q

Empfang

A

reception

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269
Q

Standortwechsel, Umzug

A

relocation

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270
Q

Produktionsbereich, Fertigungsbereich

A

shop floor (= production area)

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271
Q

Lager, Lagerraum

A

stockroom

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272
Q

Veranstaltungsort

A

venue

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273
Q

Lager, Lagerhalle

A

warehouse

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274
Q

Arbeitsplatz, Arbeitsstation

A

work station

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275
Q

Werkstatt

A

workshop

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276
Q

Zusatzstoffe

A

additives

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277
Q

bezahlbar, erschwinglich

A

affordable

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278
Q

ungefähr, zirca (ca.)

A

approximately (approx.)

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279
Q

Markenimage

A

brand image

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280
Q

Markentreue

A

brand loyalty

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281
Q

Markenname

A

brand name

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282
Q

Markendehnung

A

brand stretching

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283
Q

Handelsware, Handelsgut, Gebrauchsgut

A

commodity

284
Q

“nullachtfünfzehn”, ganz gewöhnlich

A

common-or-garden (run-of-the-mill, bog standard)

285
Q

langlebige Konsumgüter

A

consumer durables

286
Q

kurzlebige Konsumgüter, Verbrauchsgüter

A

consumer non-durables

287
Q

Bequemlichkeit

A

convenience

288
Q

praktisch, gelegen, bequem

A

convenient

289
Q

umrechnen, konvertieren

A

to convert

290
Q

Umrechnung

A

conversion

291
Q

Gerät, Mittel

A

device

292
Q

sparsam, effizient, wirtschaftlich

A

economical

293
Q

umweltfreundlich

A

environmentally-friendly

294
Q

Gerät, Ausrüstung, Ausstattung

A

equipment

295
Q

Stoff

A

fabric

296
Q

kurzlebige Konsumgüter

A

fast-moving consumer goods (FMCG)

297
Q

defekt, fehlerhaft

A

faulty

298
Q

Eigenschaft, Merkmal

A

feature

299
Q

Benzinverbrauch

A

fuel capacity

300
Q

Gerät, Apparat

A

gadget

301
Q

prachtvoll, großartig, wunderschön

A

gorgeous

302
Q

praktisch, nützlich

A

handy

303
Q

einen guten Ruf in Bezug auf etwas haben

A

to have a good reputation for something

304
Q

hoch

A

high

305
Q

Höhe

A

height

306
Q

unpraktisch

A

impractical

307
Q

Unbrauchbarkeit

A

impracticality

308
Q

ungelegen, unpraktisch

A

inconvenient

309
Q

Unannehmlichkeit

A

inconvenience

310
Q

Industriegüter, Investitionsgüter, Produktionsgüter

A

industrial goods

311
Q

Zutat

A

ingredient

312
Q

Marke, Label

A

label

313
Q

lang

A

long

314
Q

Länge

A

length

315
Q

Herstellermarke

A

manufacturer’s brand

316
Q

messen

A

to measure

317
Q

Maß

A

measurement

318
Q

Ware, Handelsware, Handelsgüter

A

merchandise

319
Q

ohne Schnickschnack

A

no-frills

320
Q

überholt, veraltet

A

obsolete

321
Q

on average

A

im Durchschnitt

322
Q

(Auswahl-)Möglichkeit

A

option

323
Q

Extras auf Wunsch

A

optional extras

324
Q

Eigenmarke, Hausmarke

A

own brand

325
Q

praktisch

A

practical

326
Q

Nutzbarkeit

A

practicality

327
Q

Produktlinie

A

product line

328
Q

Produktpalette, Poduktsortiment

A

product range

329
Q

Prototyp

A

prototype

330
Q

Sortiment, Auswahl

A

range

331
Q

erkennbar

A

recognisable

332
Q

Zuverlässigkeit

A

reliability

333
Q

zuverlässig

A

reliable

334
Q

sich gut verkaufen (lassen)

A

to sell well

335
Q

halbfertig

A

semi-finished

336
Q

anspruchsvoll, hoch entwickelt

A

sophisticated

337
Q

Geschwindigkeit

A

speed

338
Q

Standardausführung

A

standard version

339
Q

auf dem neuesten Stand der Technik

A

state-of-the-art

340
Q

robust

A

sturdy

341
Q

stilvoll

A

stylish

342
Q

Stil haben

A

to have style

343
Q

künstlich, aus Kunststoff

A

synthetic

344
Q

Werkzeug

A

tool

345
Q

Markenzeichen, Schutzmarke, Warenzeichen

A

trademark

346
Q

unzuverlässig

A

unreliable

347
Q

Unzuverlässigkeit

A

unreliability

348
Q

modern, aktuell

A

up-to-date

349
Q

benutzerfreundlich, anwenderfreundlich

A

user-friendly

350
Q

Alleinstellungsmerkmal, Hauptverkaufsargument

A

USP (unique selling proposition)

351
Q

vielseitig

A

versatile

352
Q

Vielseitigkeit

A

versatility

353
Q

wiegen

A

to weigh

354
Q

Gewicht

A

weight

355
Q

gut gebaut

A

well-built

356
Q

gut gestaltet, gut konzipiert

A

well-designed

357
Q

breit, weit

A

wide

358
Q

Breite

A

width

359
Q

Produkt(teil), Dingsbums, Gerät, Vorrichtung

A

widget

360
Q

Kundenbetreuer

A

account manager

361
Q

Finanzmanager

A

accounts manager

362
Q

werben

A

to advertise

363
Q

Werbung, Annonce, Reklame

A

advertisement

364
Q

Werbung (als Tätigkeit)

A

advertising

365
Q

Werbeagentur

A

advertising agency

366
Q

Werbeakquisiteur(in), Werbemanager(in), Werbefachmann/frau

A

advertising executive

367
Q

Werbetext

A

advertising copy

368
Q

Werbestrategie

A

advertising strategy

369
Q

Kundendienst

A

after-sales

370
Q

Anziehungskraft, Reiz

A

appeal

371
Q

jemanden ansprechen, auf jemanden wirken

A

to appeal to somebody

372
Q

eine Sache mit etwas in Verbindung bringen

A

to associate something with something

373
Q

anziehen

A

to attract

374
Q

Bannerwerbung

A

banner ad

375
Q

Vergleichstest

A

benchmarking test

376
Q

Nutzen, Vorteil

A

benefit

377
Q

Voreingenommenheit, Einseitigkeit

A

bias

378
Q

schwarzer Markt, illegaler Warenhandel

A

black market

379
Q

einen Impulskauf tätigen

A

to buy something on impulse

380
Q

in einen neuen Markt einbrechen

A

to break into a market

381
Q

Werbung durch Mundpropaganda

A

buzz marketing

382
Q

Schlagwort, Werbespruch

A

catchphrase

383
Q

eingängig, einprägsam

A

catchy (a catchy jingle, slogan)

384
Q

Anspruch, Behauptung, Werbeversprechen

A

claim (to make a claim)

385
Q

in Anspruch nehmen, beantragen

A

to claim (to claim a benefit)

386
Q

Kaltakquisition, Kaltanruf, unangemeldeter Anruf

A

cold call, cold calling

387
Q

Werbespot

A

commercial

388
Q

konkurrieren mit

A

to compete with

389
Q

Konkurrenz, Wettbewerb, Preisausschreiben

A

competition

390
Q

konkurrenzfähig, wettbewerbsfähig

A

competitive

391
Q

zu einem konkurrenzfähigen Preis

A

competitively priced

392
Q

Konkurrent

A

competitor

393
Q

Verbaucher, Konsument

A

consumer

394
Q

Verbrauch

A

consumption

395
Q

Werbetexter(in)

A

copywriter

396
Q

Querverkauf, Angebot und Verkauf von Zusatzprodukten

A

cross-selling

397
Q

Händleraufschlag

A

dealer mark-up

398
Q

Nachfrage (nach)

A

demand (for)

399
Q

vorführen

A

to demonstrate

400
Q

Vorführung

A

demonstration

401
Q

Schreibtischforschung, Sekundärforschung

A

desk research

402
Q

verfügbares Einkommen, (Kaufkraft)

A

disposable income (= purchasing power)

403
Q

Diversifikation, Ausweitung des Produktprogramms

A

diversification

404
Q

“billig”

A

downmarket (to go downmarket)

405
Q

ermutigen, fördern

A

to encourage

406
Q

Ermutigung

A

encouragement

407
Q

Endverbraucher

A

end user

408
Q

unterstützen, werben für

A

to endorse

409
Q

Werbung mit prominenten Persönlichkeiten

A

endorsement

410
Q

einen neuen Markt erschließen

A

to enter a market

411
Q

Veranstaltung

A

event

412
Q

persönliches Interview/Gespräch

A

face to face (F2F) interview

413
Q

Eigenschaft, Merkmal

A

feature (= characteristic)

414
Q

Feldforschung, primäre Erhebung

A

field research

415
Q

Misserfolg

A

flop (=failure)

416
Q

Fokusgruppe, Gesprächsgruppe

A

focus group

417
Q

Marktlücke

A

gap in the market

418
Q

Werbegag, ausgefallene Idee

A

gimmick

419
Q

Werbegeschenk

A

giveaway (= freebie)

420
Q

Guerilla-Marketing (mit unkonventionellen und sehr begrenzten Mitteln möglichst viel Wirkung erzielen)

A

guerrilla marketing

421
Q

Publicity, Hype, Werberummel, übertriebene Werbung

A

hype (verb: to hype)

422
Q

unparteiisch, objektiv, unvoreingenommen

A

impartial

423
Q

Investitionsgüter

A

industrial goods

424
Q

Werbemelodie

A

jingle

425
Q

ein Produkt auf den Markt bringen/einführen

A

to launch a product on(to) the market

426
Q

Gewinnmarge, Handelsspanne

A

margin

427
Q

Marktforschung

A

market research

428
Q

Marktanteil

A

market share

429
Q

Marketingkampagne

A

marketing campaign

430
Q

Marktdurchdringung

A

market penetration

431
Q

Marketing-Mix

A

marketing mix

432
Q

Massenmarkt

A

mass-market

433
Q

Reife

A

maturity

434
Q

Medien

A

media

435
Q

am Massenmarkt orientiert

A

mid-market

436
Q

Marktnische, Nischenmarkt

A

niche market

437
Q

anbieten

A

to offer

438
Q

Angebot

A

offer

439
Q

Verkaufsverpackung

A

packaging

440
Q

überzeugen, überreden

A

to persuade (persuasion, persuasive)

441
Q

ein Produkt (langsam) auslaufen lassen

A

to phase out a product

442
Q

Filmvorführung

A

press screening

443
Q

Pressemitteilung

A

press release

444
Q

Preiskrieg

A

price war

445
Q

Produktentwicklung

A

product development

446
Q

Produktplatzierung, Schleichwerbung im Film/Fernsehen

A

product placement

447
Q

fördern

A

to promote

448
Q

Verkaufsförderung

A

promotion

449
Q

Werbegeschenk

A

promotional item

450
Q

Kaufinteressent(in)

A

prospective customer (prospect)

451
Q

Öffentlichkeitsarbeit

A

public relations

452
Q

Kaufkraft

A

purchasing power

453
Q

Fragebogen

A

questionnaire

454
Q

Preisangebot, Zitat

A

quote/quotation

455
Q

Rücklaufquote

A

response rate

456
Q

Umpositionierung

A

repositioning

457
Q

Absatz, Verkauf, Schlussverkauf

A

sales

458
Q

Verkaufsstab

A

sales force/team

459
Q

Verkaufsargument, Geschäftsvorschlag

A

sales pitch

460
Q

Muster, Probe, Kostprobe

A

sample

461
Q

kosten, probieren

A

to sample

462
Q

gesättigt

A

saturated (a saturated market)

463
Q

Sättigung

A

saturation

464
Q

Segment

A

segment

465
Q

segmentieren

A

to segment

466
Q

Segmentierung

A

segmentation

467
Q

Werbespruch, Werbeslogan

A

slogan, strapline, tag

468
Q

Sonderangebot

A

special offer

469
Q

solange der Vorrat reicht

A

subject to availability (= while stocks last)

470
Q

Umfrage

A

survey (to carry out/conduct a survey)

471
Q

am Gewinn teilhaben

A

to take a cut out of the profit

472
Q

Zielmarkt, angesrebter Markt

A

target market/group

473
Q

als Zielgruppe nehmen

A

to target

474
Q

Verkostungen

A

tastings

475
Q

Handelsmesse

A

trade fair

476
Q

exklusiv

A

upmarket (to go upmarket)

477
Q

öffentliche Meinung, Stimme des Volkes

A

vox pop

478
Q

ein Produkt aus dem Markt nehmen oder nicht mehr anbieten

A

to withdraw a product from the market

479
Q

Mundpropaganda

A

word-of-mouth advertising

480
Q

Händlervertrag

A

agency contract

481
Q

Handelsvertreter(in) (auf Provisionsbasis)

A

agent

482
Q

größere Mengen teilen und weiterverkaufen

A

to break bulk

483
Q

Ladengeschäft (nicht virtuell)

A

brick and mortar store

484
Q

Makler(in)

A

broker

485
Q

Großlieferung

A

bulk delivery

486
Q

in großen Mengen einkaufen

A

to buy in bulk

487
Q

Kette, Ladenkette

A

chain

488
Q

Provision

A

commission

489
Q

Vertragsverhältnis

A

contractual relationship

490
Q

Tante-Emma-Laden

A

corner shop (AE: mom ‘n pop store)

491
Q

Kaufhaus

A

department store

492
Q

Billigladen

A

discount store

493
Q

Vertriebswege

A

distribution channels

494
Q

Lieferant, Händler, Vertragshändler, Vertreiber

A

distributor

495
Q

Absatzkette, Verteilerkette

A

distribution chain

496
Q

Endverbraucher

A

end user (= final customer)

497
Q

Auslagen/Kosten übernehmen

A

to incur expenses

498
Q

Direktverkauf, Fabrikverkauf

A

factory outlet

499
Q

(Vertriebsform) Franchising

A

franchising

500
Q

grauer Markt

A

grey market (AE: gray market)

501
Q

Zwischenhändler

A

intermediary (= middleman)

502
Q

Versandhaus

A

mail order

503
Q

Einkaufszentrum

A

mall (AE), shopping centre (BE)

504
Q

Verkaufsstelle

A

outlet

505
Q

auf eigene Rechnung

A

on one’s own account

506
Q

“grauer Markt”, Fluss von Gütern über Vertriebswege, die nicht vom Hersteller autorisiert sind

A

parallel import

507
Q

Auftraggeber

A

principal (in an agency contract)

508
Q

Schneeballverkaufssystem

A

pyramid selling

509
Q

Vertreter(in), Außendienstmitarbeiter(in)

A

representative (= sales rep)

510
Q

Einzelhandelsgeschäft, Einzelhandelsverkaufsstelle

A

retail outlet

511
Q

Einzelhändler

A

retailer

512
Q

Einzelhandel

A

retailing, retail

513
Q

Vorschusshonorar

A

retainer

514
Q

auf eigene Rechnung verkaufen

A

to sell on one’s own account

515
Q

Alleinvertrieb

A

sole distributer

516
Q

Fachgeschäft

A

specialty store (AE), speciality shop (BE)

517
Q

Lieferkette

A

supply chain

518
Q

Telefonmarketing

A

telesales/telemarketing

519
Q

Händler

A

trader (= dealer)

520
Q

Warenautomat

A

vending machine

521
Q

Verkäufer, Anbieter, Lieferant

A

vendor

522
Q

Großhandel

A

wholesale, wholesaling

523
Q

Großhändler

A

wholesaler

524
Q

Vorstellungsgespräch

A

interview

525
Q

Stellenanzeige, Stellenausschreibung

A

job advertisement

526
Q

Stellenbeschreibung

A

job description

527
Q

offene Stelle

A

job vacancy

528
Q

(jemanden) entlassen

A

to lay (someone) off

529
Q

(jemanden) entlassen, freisetzen, überflüssig machen

A

to make (someone) redundant

530
Q

Kündigungsfrist

A

period of notice

531
Q

einstellen, anwerben, rekrutieren

A

to recruit

532
Q

Personalbeschaffung

A

recruitment

533
Q

Referenzschreiben, Zeugnis

A

reference (AE: testimonial)

534
Q

Absagebrief

A

rejection letter

535
Q

Vertretung, Nachfolger(in)

A

replacement

536
Q

jemanden einstellen

A

to take someone on

537
Q

offene Stelle (Arbeit)

A

vacancy

538
Q

fristlos

A

without notice

539
Q

Arbeitsausfall, Fehlzeiten, häufiges Nichterscheinen

A

absenteeism

540
Q

krankgeschrieben sein

A

to be off sick

541
Q

mobben

A

to bully

542
Q

Tarifverhandlungen mit Gewerkschaften

A

collective bargaining

543
Q

verpflichtend, Pflicht-

A

compulsory

544
Q

(jemanden) diskriminieren

A

to discriminate (against somebody)

545
Q

beschäftigen

A

to employ

546
Q

Arbeitnehmer

A

employee

547
Q

Arbeitgeber

A

employer

548
Q

Arbeitsrecht

A

employment law

549
Q

Arbeitsgericht

A

employment tribunal

550
Q

Chancengleichheit

A

equal opportunities

551
Q

Gleitzeit

A

flexitime

552
Q

Freiberufler(in), freie(r) Mitarbeiter(in)

A

freelancer

553
Q

Vollzeitstelle

A

full-time job

554
Q

streiken

A

to go on strike

555
Q

Beschwerdeverfahren

A

grievance procedure

556
Q

belästigen

A

to harass

557
Q

Personalwesen

A

Human Resources (HR)

558
Q

(jemanden) in die Arbeit einführen

A

to induct (someone)

559
Q

Arbeitgeber-Arbeitnehmer Beziehungen

A

industrial relations

560
Q

Streit zwischen Arbeiter und Geschäftsleitung

A

industrial dispute

561
Q

Praktikum

A

internship

562
Q

Mutterschaftsurlaub

A

maternity leave

563
Q

Betriebsunfall

A

occupational accident

564
Q

auf Sonderurlaub

A

on leave

565
Q

(vorübergehende) Versetzung Auslandseinsatz

A

secondment

566
Q

Überstunden

A

overtime

567
Q

Erziehungsurlaub

A

parental leave

568
Q

Teilzeitjob

A

part-time job

569
Q

Vaterschaftsurlaub

A

paternity leave

570
Q

Tarifverhandlungen

A

pay negotiations

571
Q

Personal

A

personnel

572
Q

Kleindiebstahl (im Betrieb)

A

pilferage (verb: to pilfer)

573
Q

Fördermaßnahme zugunsten benachteiligter Gruppen

A

positive discrimination (= affirmative action)

574
Q

Probezeit

A

probationary period

575
Q

Beförderung

A

promotion

576
Q

Qualifikationen

A

qualifications

577
Q

in den Ruhestand gehen

A

to retire

578
Q

Gewerkschafsvertreter im Betrieb

A

shop steward

579
Q

Personal, Arbeitnehmer, Mitarbeiter

A

staff

580
Q

Personalfluktuation, Mitarbeiterfluktuation

A

staff turnover

581
Q

(jemanden) vertreten

A

to stand in (for someone)

582
Q

überwachen, betreuen, beaufsichtigen

A

to supervise

583
Q

Vorgesetzte(r)

A

supervisor

584
Q

einen Tag frei nehmen

A

to take a day off

585
Q

Aushilfskraft, Zeitarbeiter, Leiharbeiter

A

temp (temporary staff)

586
Q

Gewerkschaft

A

trade union

587
Q

freiwillig

A

voluntary

588
Q

Arbeitserlaubnis

A

work permit

589
Q

Dienst nach Vorschrift

A

work-to-rule

590
Q

Arbeitskraft

A

workforce

591
Q

Arbeitsbedingungen

A

working conditions

592
Q

Betriebsrrat

A

works council

593
Q

Jahresgehalt

A

annual salary

594
Q

Zusatzleistungen, Sozialleistungen

A

benefits

595
Q

Gratifikation

A

bonus

596
Q

Auslagen

A

expenses

597
Q

Reisekostenabrechnungsformular

A

expenses claim form

598
Q

Honorar

A

fee (for a service)

599
Q

hohe Abfindung

A

golden handshake

600
Q

Urlaubsgeld

A

holiday pay

601
Q

Stundensatz

A

hourly rate

602
Q

Anreiz

A

incentive

603
Q

Pauschalbetrag

A

lum sum payment

604
Q

Mindestlohn

A

minimum wage

605
Q

Zahlung nach Betriebszugehörigkeit

A

payment by seniority

606
Q

Gehaltserhöhung

A

pay rise (US: raise)

607
Q

Rente, Pension

A

pension

608
Q

leistungsorientierte Bezahlung

A

performance-related pay

609
Q

Zusatzleistungen des Arbeitgebers (außer Gehalt/Lohn)

A

perks (= fringe benefits)

610
Q

Abfindung

A

redundancy pay (US: severance pay)

611
Q

(rück)erstatten

A

to reimburse

612
Q

vergüten

A

to remunerate

613
Q

Vergütung

A

remuneration

614
Q

Gehalt

A

salary

615
Q

Arbeitslosengeld

A

unemployment benefit

616
Q

Lohn

A

wage

617
Q

Wochenlohn

A

weekly wage

618
Q

360°-Beurteilung

A

360° appraisal

619
Q

Bewertung

A

appraisal

620
Q

Auszubildende(r)

A

apprentice

621
Q

Ausbildung, Lehre

A

apprenticeship

622
Q

bewerten, evaluieren

A

to assess, to evaluate

623
Q

Bewertung, Evaluierung

A

assessment

624
Q

Assessmentcentre

A

assessment centre (US: center)

625
Q

Zuckerbrot und Peitsche

A

carrot and stick

626
Q

einweisen, einführen

A

to induct

627
Q

Zufriedenheit am Arbeitsplatz

A

job satisfaction

628
Q

Gruppendruck

A

peer pressure

629
Q

Leistungsbeurteilung, Leistungsbewertung

A

performance appraisal (= performance evaluation)

630
Q

befördern

A

to promote

631
Q

Fertigkeiten, Fähigkeiten, Kompetenzen

A

skills

632
Q

Erfolgsbilanz, (gute) Leistungen am Arbeitsplatz

A

track record

633
Q

Auszubildende(r), Praktikant(in), Lehrling

A

trainee

634
Q

Ausbildung

A

training course

635
Q

berufliche Aus-/Weiterbildung, Berufsausbildung

A

vocational training

636
Q

Hosenpresse, -bügler

A

trouser press

637
Q

Wohlfühl-Service

A

turndown service

638
Q

Zweibettzimmer

A

twin room

639
Q

kabellose Netzwerkverbindung

A

Wi-Fi connectivity

640
Q

Speisewagen

A

buffet car

641
Q

Wagen

A

carriage (AE: car)

642
Q

Notbremse

A

communication cord

643
Q

Anschlusszug

A

connection

644
Q

Sitz in Fahrtrichtung/in entgegengesetzter Fahrtrichtung

A

forward-/rear-facing seat

645
Q

verspäteter Zug

A

late-running train

646
Q

Gepäcknetz, -fach

A

luggage rack

647
Q

in der Nebenverkehrszeit

A

off-peak

648
Q

Gleis, Bahnsteig

A

platform

649
Q

Saisonticket, Zeitkate

A

season ticket

650
Q

besetzt

A

taken

651
Q

Fahrkartenkontrolleur(in)

A

ticket inspector

652
Q

Namensetikett

A

badge, button

653
Q

Messestand

A

booth

654
Q

Visitenkarte

A

business card

655
Q

Kongresszentrum

A

convention centre

656
Q

kostenfreier Bus

A

courtesy bus

657
Q

Messebesucher

A

delegate

658
Q

Vorführung

A

demonstration

659
Q

Anzeigetafel

A

display

660
Q

Veranstaltung

A

event

661
Q

Ausstellung, Messe

A

exhibition

662
Q

Messehalle

A

exhibition hall, exhibit hall

663
Q

Aussteller(in)

A

exhibitor

664
Q

Werbegeschenke

A

freebies (= giveaways)

665
Q

(Messe-)Führer

A

guide

666
Q

Bewirtung, Gastfreundlichkeit

A

hospitality

667
Q

Gastgeber(in)

A

host

668
Q

Interessent(in)

A

prospective customer

669
Q

Einkäufer(in)

A

purchaser (= buyer)

670
Q

Bewerber(in)

A

applicant

671
Q

Bewerbungsformular

A

application form

672
Q

Bewerbungsschreiben

A

application letter

673
Q

sich bewerben

A

to apply for a job/a post

674
Q

Eignungstest

A

aptitude test

675
Q

Kandidat(in)

A

candidate

676
Q

Bewerbungsschluss

A

closing date for applications

677
Q

Begleitbrief

A

covering letter (US: cover letter)

678
Q

Lebenslauf

A

CV - curriculum vitae (US: résumé)

679
Q

Hochschulabschluss

A

degree

680
Q

entlassen

A

to dismiss

681
Q

eine Liste der aussichtsreichsten Bewerber/innen anfertigen

A

to draw up a short-list

682
Q

Frührente

A

early retirement

683
Q

Zugangsvoraussetzungen

A

entry requirements

684
Q

Chancengleichheit

A

equal opportunities

685
Q

feuern, entlassen

A

to fire (someone)

686
Q

kündigen

A

to give (someone) notice

687
Q

die Kündigung einreichen, kündigen

A

to hand in one’s notice

688
Q

einstellen

A

to hire (someone)

689
Q

Einstellungssperre

A

hiring freeze

690
Q

die Tagesordnung verteilen

A

to circulate the agenda

691
Q

eine Angelegenheit klären

A

to clarify a matter

692
Q

eine Veranstaltung koordinieren/organisieren

A

to co-ordinate an event

693
Q

eine Vereinbarung bestätigen

A

to confirm an agreement

694
Q

Einwand gegen etwas erheben, etwas beanstanden

A

to have an objection to something (= to object to something)

695
Q

zusammenarbeiten mit …, in Verbindung stehen mit …

A

to liaise with…

696
Q

etwas reklamieren, sich über etwas beschweren

A

to make a complaint (= to complain)

697
Q

einen Termin vereinbaren

A

to make an appointment

698
Q

eine Anfrage machen

A

to make an enquiry (= to enquire about something)

699
Q

ein Angebot machen

A

to make an offer

700
Q

Vorkehrungen treffen

A

to make arrangements

701
Q

jemanden über etwas informieren, Bescheid geben

A

to notify somebody of something

702
Q

einen Auftrag erteilen

A

to place an oder

703
Q

einen Termin verschieben

A

to postpone an appointment

704
Q

ein Problem lösen

A

to solve a problem

705
Q

das Protokoll führen

A

to take the minutes

706
Q

Daten/Informationen aktualisieren

A

to update information

707
Q

das Protokoll schreiben

A

to write up the minutes

Englisch (1 decks)

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