vocabulario Flashcards
Value for money
is the effective, efficient, and economic use of resources. (valor por dinero)
durable
when your business has a high enterprise value
upmarket
products of very high quality and intended to be bought by rich people
Fashionable
characteristic of, influenced by, or representing a current popular style.
inexpensive
cheap
timeless
without beginning or end, eternal
reliable
consistently good in quality or performance; able to be trusted.
range
the set of products made by a company (variedad de productos)
lifecycle
the length of time people continue to buy a product
endorsement
the use of a well-known person to advertise products
placement
when products are used in films or TV programs
segment
customers of a similar age, income level, or social group
leader
the leading product
challenger
the second best-selling product or brand in a market
stretching
the practice of using a well-known brand name to promote new products or services in unrelated fields.
