Vocabulaire: Publicite Marketing Flashcards by Rebecca Ding

Q

une agence

A

agency

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Q

une annonce publicitaire

A

advertisement

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Q

un Arabe

A

(male) Arab

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Q

une Arabe

A

(female) Arab

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Q

une blague

A

joke

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Q

une campagne

A

campaign

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Q

la communication

A

communication

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Q

la conception

A

conception

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Q

concevoir

A

to design

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Q

le consommateur

A

male consumer

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Q

la consommatrice

A

female consumer

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Q

la consommation

A

consumption

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Q

déterminer

A

to determine

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Q

digital, digitale

A

digital

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Q

le distributeur

A

male distributer

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Q

la distributrice

A

female distributer

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Q

la distribution

A

distribution

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Q

une enseigne

A

sign

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Q

une étude

A

study

Q

une étude de marché

A

market research study

Q

façonner

A

to shape

Q

un hashtag

A

hashtag

Q

une image de marque

A

branding

Q

un impact sur

A

effect, impact upon

Q

incitatif, incitative

A

incentivizing

Q

inciter à

A

to encourage to

Q

informatif, informative

A

informative

Q

un jingle

A

jingle

Q

le lancement

A

launch

Q

un like

A

like

Q

un logo

A

logo

Q

des Arabes non musulmans

A

non‑Muslim Arabs

Q

persuasif, persuasive

A

persuasive

Q

un produit phare

A

flagship product

Q

une promotion

A

promotion/sale

Q

le public

A

public

Q

une réclame

A

sales ad

Q

refléter

A

to reflect

Q

un slogan

A

slogan

Q

suggestif, suggestive

A

suggestive

Q

un tag

A

tag

Q

les tendances (f.)

A

tendancies

Q

trompeur, trompeuse

A

deceptive

Q

la veille marketing

A

marketing intelligence

Q

viser

A

to aim for