Vocabulaire Flashcards

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1
Q

retour de l’information, un écho

A

a feedback

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2
Q

devoir

A

to owe

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3
Q

lancement de produit

A

product launch

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4
Q

relations publiques

A

public relations

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5
Q

résumer

A

to summarise

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6
Q

préserver, maintenir

A

to maintain

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7
Q

concurrent

A

competitor

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8
Q

rapidement

A

rapidly

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9
Q

contraindre, imposer

A

to compel (compelled)

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10
Q

un sondage, sonder

A

a survey, to survey

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11
Q

polluer

A

to pollute

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12
Q

un investissement, une participation

A

a stake

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13
Q

notoriété de marque

A

brand awareness

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14
Q

un paquet (plein) (de services par exemple)

A

a bundle

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15
Q

différer

A

to differ

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16
Q

suffisant

A

sufficient

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17
Q

au dessus de

A

above

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18
Q

persuader, convaincre

A

to persuade

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19
Q

marque mondiale

A

global brand

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20
Q

bien que, quoique

A

although

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21
Q

rarement

A

seldom

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22
Q

cible (marketing)

A

target customers

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23
Q

fidélité à la marque

A

brand loyalty

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24
Q

fraude fiscale

A

tax evasion

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25
Q

étude de marché

A

market research

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26
Q

satisfaisant

A

satisfactory

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27
Q

une tâche

A

a task

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28
Q

frais généraux (= tous, variables ou fixes)

A

Overheads

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29
Q

prévoir, pronostiquer (2)

A

to forecast, to foresee

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30
Q

un homologue

A

a counterpart

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31
Q

faux, contrefaçon

A

a counterfeit

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32
Q

une caution, déposer de l’argent

A

a deposit / deposit

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33
Q

facilité d’accès

A

ease of access

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34
Q

bienveillant

A

caring

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35
Q

blanchiment d’argent

A

money laundering

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36
Q

RSE

A

CSR

Corporate Social Responsability

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37
Q

éviter

A

to avoid

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38
Q

capacités

A

abilities

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39
Q

détaillant en ligne

A

e-tailer

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40
Q

une tongue

A

a flip-flop

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41
Q

cycle de vie d’un produit

A

product lifecycle

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42
Q

faire qqchose avec facilité

A

to sth with ease

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43
Q

parcourir (texte), feuilleter

A

to skim

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44
Q

les enjeux du marché

A

market challenges

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45
Q

véhicule

A

a vehicle

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46
Q

approuver, soutenir

A

to endorse

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47
Q

sans précédent

A

unprecedented

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48
Q

impitoyable, sans pitié

A

dog-eat-dog

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49
Q

partie prenante (acteur)

A

stakeholder

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50
Q

tromperie, subterfuge

A

deception

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51
Q

à double sens, bilatéral

A

two-way

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52
Q

en usant de tromperie

A

by deception

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53
Q

actionnaire

A

shareholder

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54
Q

honoraires, comissions

A

fee

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55
Q

se différencier de

A

to differentiate from

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56
Q

il a misé gros sur…

A

he has a big stake in…

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57
Q

nepotisme

A

nepotism

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58
Q

le client

A

the customer

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59
Q

d’où

A

hence

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60
Q

facturer quelque chose à quelqu’un

A

to invoice somebody for something

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61
Q

vendeur

A

salesperson

62
Q

pot-de-vin

A

a bribe

63
Q

sceptique

A

skeptical

64
Q

espionnage industriel

A

industrial espionage

65
Q

inexact, érroné

A

inaccurate

66
Q

intégrer

A

to incorporate

67
Q

restitution, remboursement

A

a refund

68
Q

acheter

A

to purchase

69
Q

ligne diréctrice

A

guideline

70
Q

avoir le choix

A

to pick and choose

71
Q

de plus en plus

A

increasingly

72
Q

avoir vue sur

A

to overlook

73
Q

impliquer, comporter

A

to involve

74
Q

standardiser

A

to standardize

75
Q

maladroit, gauche

A

awkward

76
Q

anonymement

A

anonymously

77
Q

liens affectifs

A

emotional ties

78
Q

divertissant

A

entertaining

79
Q

politiques d’achat

A

procurement policies

80
Q

1/3, la moitié

A

a third of ; half of

81
Q

rival

A

rival

82
Q

une subvention

A

a subsidy

83
Q

parcourir (une page internet)

A

to browse

84
Q

un fournisseur

A

a supplier

85
Q

principales caractéristiques, caractéristiques clés

A

key features

86
Q

commodité, avantage

A

convenience

87
Q

leader du marché

A

market leader

88
Q

répondre à tous les imprévus, traiter de tout…

A

to cover all the bases

89
Q

plein d’esprit, spirituel

A

witty

90
Q

par conséquent, donc

A

therefore

91
Q

fonctionnaire

A

civil servant

92
Q

se laisser corrompre

A

to take bribes

93
Q

déclarer, énoncer

A

to state

94
Q

au lieu de

A

instead of

95
Q

dénoncer (lanceur d’alerte pas exemple)

A

to whistleblow

96
Q

efficace

A

effective

97
Q

épicerie

A

grocery

98
Q

une approche, aborder

A

to approach

99
Q

grossièrement, à peu près

A

roughly

100
Q

insinuer, laisser entendre

A

to imply (implied)

101
Q

découvert

A

overdraft

102
Q

slogan

A

slogan

103
Q

par le biais de (2)

A

via, through

104
Q

segment de marché

A

market segment

105
Q

effondrer, s’écrouler

A

to crumble

106
Q

un politique

A

politician

107
Q

actif et passif

A

assets and liabilities

108
Q

probable (adjectif)

A

likely (liekelier, likeliest)

109
Q

avocat

A

lawyer

110
Q

une facture

A

an invoice

111
Q

ainsi, par conséquent

A

thus

112
Q

C.A

A

turnover

113
Q

détaillant

A

retailer

114
Q

manquer de

A

to lack

115
Q

marché cible

A

target market

116
Q

un manque de

A

a lack of

117
Q

dénué de sens, vain

A

meaningless

118
Q

un questionnaire

A

a questionnaire

119
Q

exercice consistant à cocher des cases

A

a box-ticking exercise

120
Q

voyage d’affaires

A

business trip

121
Q

un prêt, emprunt

A

a loan

122
Q

pair (ses pairs par exemple, equal)

A

peer

123
Q

un échantillon

A

a sample

124
Q

authentique, vrai, véritable

A

genuine

125
Q

interlocuteur

A

interlocutor

126
Q

briser en éclat, se sciender

A

to splinter

127
Q

un acompte

A

an installment

128
Q

la facilité, l’aisance

A

the ease

129
Q

dans la direction de, vers

A

towards

130
Q

purement

A

purely

131
Q

grossiste

A

wholesaler

132
Q

réaliser, accomplir,

A

to fulfill

133
Q

part de marché

A

market share

134
Q

une gamme très variée et profonde

A

a wide and deep range

135
Q

précision, exactitude

A

accuracy

136
Q

une garantie (2)

A

warranty, guarantee

137
Q

une amélioration, un accroissement

A

an enhancement

138
Q

un segment / segmenter

A

a segment / to segment

139
Q

une proposition, une offre

A

a proposal

140
Q

reconnaître

A

to recognize

141
Q

bouche à oreille

A

word of mouth

142
Q

sponsoring

A

sponsorship

143
Q

se comporter

A

to behave

144
Q

être de bonne/mauvaise humeur

A

to be in a good/bad mood

145
Q

comptable

A

accountant

146
Q

but premier, principal

A

primary purpose

147
Q

point de vente

A

an outlet

148
Q

équilibre travail-famille

A

work-life balance

149
Q

3/4 de

A

three quarters of

150
Q

un gros bonnet (un gros du secteur)

A

a big noise