vocab unit 6 Flashcards
Banner
an online advertisement in the form of an image at the top, bottom, or side of a webpage
Billboard
a large outdoor board used for advertising
Classified ad
a small advertisement in newspapers or magazines, usually offering something for sale
Commercial
an advertisement on TV or radio
Endorsement
when a celebrity or influencer promotes a product
Flyer
a small printed advertisement handed out or posted to promote an event or product
Jingle
a catchy song or tune used in advertisements
Logo
a symbol or design representing a company
Pop-up ad
an advertisement that suddenly appears on your computer screen
Slogan
a short, memorable phrase used in advertising
Spam
unwanted promotional emails
Stealth marketing
advertising products without the audience realizing it’s an ad
Display advertising
visual advertisements shown on websites or apps
Influence
the power to persuade someone to buy something
Experience marketing
creating events or activities to promote a brand
Market research
gathering information about customers and competitors
Retailer
a business that sells products directly to customers
Wholesaler
a business that sells goods in large quantities, usually to retailers
Supplier
a company or person that provides goods or services
Customer loyalty
when customers continue to buy from the same company
Distribution
the process of delivering products to different places
Import
to bring goods into a country from abroad
Export
to sell goods to another country
Profit margin
the difference between the cost of a product and its selling price
Supply
how much of a product is available
Demand
how much customers want to buy a product
Discount
a price reduction
To present
to show or promote a product
Research
to collect information about a product or market
Trade agreement
a contract between countries to make trade easier
To purchase
to buy something
Set up
to start a business or campaign
Refund
money returned to a customer for a faulty product
A risk
the possibility of something bad happening, e.g., losing money
Take off
to become successful quickly
Break into
to enter a new market
Bring out
to launch a new product
Turn down
to reject an offer
Get across
to successfully communicate a message
Cut down on
to reduce spending or production
Carry out
to conduct (e.g., market research)
Come up with
to think of a new idea or product
Give away
to offer something for free as a promotion
Mark up
to increase the price of a product
Sell out
to sell all of a product
Stock up on
to buy or collect a large amount of something
an online advertisement in the form of an image at the top, bottom, or side of a webpage
Banner
a large outdoor board used for advertising
Billboard
a small advertisement in newspapers or magazines, usually offering something for sale
Classified ad
an advertisement on TV or radio
Commercial
when a celebrity or influencer promotes a product
Endorsement
a small printed advertisement handed out or posted to promote an event or product
Flyer
a catchy song or tune used in advertisements
Jingle
a symbol or design representing a company
Logo
an advertisement that suddenly appears on your computer screen
Pop-up ad
a short, memorable phrase used in advertising
Slogan
unwanted promotional emails
Spam
advertising products without the audience realizing it’s an ad
Stealth marketing
visual advertisements shown on websites or apps
Display advertising
the power to persuade someone to buy something
Influence
creating events or activities to promote a brand
Experience marketing
gathering information about customers and competitors
Market research
a business that sells products directly to customers
Retailer
a business that sells goods in large quantities, usually to retailers
Wholesaler
a company or person that provides goods or services
Supplier
when customers continue to buy from the same company
Customer loyalty
the process of delivering products to different places
Distribution
to bring goods into a country from abroad
Import
to sell goods to another country
Export
the difference between the cost of a product and its selling price
Profit margin
how much of a product is available
Supply
how much customers want to buy a product
Demand
a price reduction
Discount
to show or promote a product
To present
to collect information about a product or market
Research
a contract between countries to make trade easier
Trade agreement
to buy something
To purchase
to start a business or campaign
Set up
money returned to a customer for a faulty product
Refund
the possibility of something bad happening, e.g., losing money
A risk
to become successful quickly
Take off
to enter a new market
Break into
to launch a new product
Bring out
to reject an offer
Turn down
to successfully communicate a message
Get across
to reduce spending or production
Cut down on
to conduct (e.g., market research)
Carry out
to think of a new idea or product
Come up with
to offer something for free as a promotion
Give away
to increase the price of a product
Mark up
to sell all of a product
Sell out
to buy or collect a large amount of something
Stock up on
advertising campaign
all of the advertisements that are created to promote a product or service at a particular time.
brand image
the general impression that a product, company, organization,etc. to the public
considerable part of
most of, majority of
consumer
a person who buys things or uses services
free samples
small amount of products that you don’t have to pay for, which are given to you to test, try out, taste
glossy magazine
a type of large, thin book with a shiny paper cover that you can buy every week or month containing articles, photographs, often on a particular topic
industry
the people and activities, involved in producing sth, providing a service
insider knowledge
info. that a person has who knows a lot about a group or an organization because they are a part of it
(vast) majority
the largest number or part of a group of people or things
manufacture
to make smth in a large quantities using machines
massive
very big
modest
not very large
(tiny) minority
the smaller number or part of a group
overwhelming
extremely great or strong
(large) proportion
a part or share of a whole
sample
a small number or amount of sb/smth that is looked at, tested,examined, to find out what the rest is like
significant amount
a quantity or number of smth that is important or large enough to be noticed or to have an effect
whopping
very big
all of the advertisements that are created to promote a product or service at a particular time.
advertising campaign
the general impression that a product, company, organization,etc. to the public
brand image
most of, majority of
considerable part of
a person who buys things or uses services
consumer
small amount of products that you don’t have to pay for, which are given to you to test, try out, taste
free samples
a type of large, thin book with a shiny paper cover that you can buy every week or month containing articles, photographs, often on a particular topic
glossy magazine
the people and activities, involved in producing sth, providing a service
industry
info. that a person has who knows a lot about a group or an organization because they are a part of it
insider knowledge
the largest number or part of a group of people or things
(vast) majority
to make smth in a large quantities using machines
manufacture
very big
massive
not very large
modest
the smaller number or part of a group
(tiny) minority
extremely great or strong
overwhelming
a part or share of a whole
(large) proportion
a small number or amount of sb/smth that is looked at, tested,examined, to find out what the rest is like
sample
a quantity or number of smth that is important or large enough to be noticed or to have an effect
significant amount
very big
whopping
