Vocab test 2

Question 1

individual who purchases and uses goods and services to satisfy wants and
needs

Answer 1

consumer

Question 2

produced, physical products

Answer 2

goods

Question 3

actions performed for a client

Answer 3

services

Question 4

type of good for which demand will not change in relation to price

Answer 4

necessity

Question 5

type of good whose demand increases with an increase in income

Answer 5

normal good

Question 6

type of good whose demand decreases with an increase in income

Answer 6

inferior good

Question 7

type of good or service whose demand increases when income increases and
demand decreases when price rises

Answer 7

luxuries

Question 8

quantifiable statics detailing an individual’s current status, such as age, gender,
ethnicity, occupation and income

Answer 8

demographic status

Question 9

specific group for which a business’s products, services and marketing efforts
are intended

Answer 9

target market

Question 10

mode of living which reflects the attitudes and values of an individual or group

Answer 10

life style

Question 11

individual’s consistent pattern of interactions in response to recurring situations
which forms a distinctive character

Answer 11

personality

Question 12

process in which an individual creates personal experience by selecting,
organizing and interpreting information available to him or her

Answer 12

perception

Question 13

consumers actively choose messages which they want to see

Answer 13

selective exposure

Question 14

consumers decide how much attention they would like to give to a message

Answer 14

selective attention

Question 15

consumers interpret information, so it is consistent with their beliefs and
values

Answer 15

selective comprehension