Vocab Second Midterm Flashcards
Marginal Utility
The change in total utility a person receives from consuming one additional unit of a good or service
Law of diminishing marginal utility
The principle that consumers experience diminishing additional satisfaction as they consume more of a good or service during a given period of time
Budget Constraint
The limited amount of income available to consumers to spend on goods and services
Income Effect
The change in the quantity demanded of a good that results from the effect of a change in price
Substitution Effect
The change in the quantity demanded of a good that results from a change in price making the good more or less expensive relative to other goods, holding constant the effect of the price change on consumer purchasing power.
Network Externality
A situation in which the usefulness of a product increases with the number of consumers who use it.
Opportunity cost
The highest valued alternative that must be given up to engage in an activity
Endowment effect
The tendency of people to be willing to sell a good they already own even if they are offered a price that is greater than the price that they would be willing to pay to buy the good if they didn’t already own it.
Utility
Enjoyment or satisfaction people receive from consuming goods or services.
Law of diminishing marginal utility
consumers experience diminishing marginal satisfaction as they consume more of a good or a service. Every additional unit tends not to be as good as the one before.
Budget constraint
limited amount of income with which to purchase goods or services
Indifference curve
Combination of consumption bundles that give a specific consumer the same utility
Why can’t indiference curves ever cross?
Because of transitive preferences. Sally prefers apples to bananas, sally prefers bananas to carrots, if they intersect the crossing violates transitive preferences.
Technology
The processes a firm uses to turn inputs into outputs of goods and services
Technological change
A change in the ability of a firm to produce a given level of output with a given quantity of inputs
Short run
The period of time during which at least one of a firm’s inputs is fixed
long run
the period of time in which a firm can vary all its inputs, adopt new technology and increase or decrease the size of its physical plant
Total cost
the cost of all the inputs a firm uses in production (VC+FC)
Variable costs
Costs that change as output changes
Fixed costs
costs that remain as output changes
Opportunity Cost
The highest valued alternative that must be given up to engage in an activity
Explicit cost
A cost that involves spending money
Implicit Cost
A nonmonetary opportunity cost
Marginal product of labor
the additional output a firm produces as a result of hiring one more worker
Law of diminishing return
The principle that at some point adding more of a variable input, such as labor, to the same amount of a fixed input, such as capital, will cause the marginl product of the variavle input to decline
Average product of labor
The total output produced by a firm divided by the quantity of workers
Marginal cost
The change in a firm’s total cost from producing one more unit of a good or service
Average fixed cost
FC / Q
Average Variable Cost
VC / Q