vocab ch 3 Flashcards
Sociolinguistics
The descriptive study of the effects of society, cultural norms, expectations,
and context on the way that language is used and the way language has an effect on society.
Presupposition-
An understanding of what a reader or listener already knows about the genre of
writing or the situation from which a text emerges.
Ideologies
The attitudes and values that are either explicitly or implicitly present in a text.
Framing
The presentation of a text producer’s attitudes or values in a text.
Foregrounding
The emphasis on certain aspects of a topic at the expense of others (the speed
of a car, as opposed to its price, for example).
Backgrounding
The choice not to emphasize some aspects of a topic in order perhaps to make
the subject more attractive (soda advertisements, for example, don’t emphasize that fizzy drinks
make you fat).
Slogan
A short phrase or clause used by advertisers.
Implicit meaning
Something implied by a text but not directly stated: Sheila drives a Ferrari
(with the implication therefore, that she is rich).
Convergence
The coming together of new and old styles and genres in a text (an email
borrowing some of the rules of a letter, for example): also the movement of a speaker’s
language closer to that of the person they are talking to.
Mixed medium
A text where different genre rules combine to create meaning and significance.
Netiquette
The evolving conventions for communicating over the internet or social networks.
Dialogue
Interchange between two or more speakers.
Turn-taking
The process of conversation, where speakers allow (or don’t allow) others to take
over for them.
Netspeak
Language of the internet.
Subjective
Based on or influenced by personal feelings, tastes or opinions.
