Vocab

Question 1

Bauhaus

Answer 1

• a design school that existed in Germany from 1919-1930
• promoted ideas that led to “the international style” and “Modernism”
• Credited with being the foundation of 20th century Modernism

Question 2

The process of developing design ideas

Answer 2

1. Briefing
2. Research
3. Listing
4. Thoughts
5. Conception
6. Thumbnailing

Question 3

Fact-gathering must?

Answer 3

Precede all creativity

Question 4

Successful Composition

Answer 4

Unity with contrast

Question 5

5 principles of design

Answer 5

Balance,sequence,proportion,unity,emphasis

Question 6

Purpose of graphic design,particularly advertising?

Answer 6

Influence people’s behavior

Question 7

The Grid

Answer 7

• a method of attaining unity and consistency through proportion
• a carefully planned relationship of vertical and horizontal space and the proportions it generates
• a foundational template that many publications use to attain continuity

Question 8

Designing with Hierarchy

Answer 8

Incorporating elements based on their range of importance as they relate to the concept

Question 9

Combining Typefaces. What’s better?

Answer 9

To choose contrasting typefaces

Question 10

Determining balance

Answer 10

Measuring the weight and placement of elements in accordance with the optical center of the composition

Question 11

Unifying elements with space

Answer 11

Organize your negative area to the outside of your elements, minimizing it between your elements

Question 12

Design of specific text blocks to the overall design of the page

Answer 12

Easier to read when aligned flush left

Question 13

Visual communication, accomplished in two step process…

Answer 13

First to attract the viewers attention, then inform them

Question 14

Successful Design

Answer 14

a) one thing should dominate the page
b) the typeface variety should be minimal and some about of negative space must be visible
c) the text should be easy to ready and the imagery must be relevant

Question 15

The Golden Mean

Answer 15

• an ancient geometric design system
• an inherent numbering system observed frequently in both plant and animal life
• when a number relates to a larger number as the larger number relates to the sum of both numbers
• the only proportional system that simultaneously increases by simple addition and geometric progression

Question 16

Form follows function

Answer 16

A designer’s purpose dictates its structure and appearance

Question 17

Graphic design may be viewed as…

Answer 17

A visual language due to it’s power to communicate

Question 18

Graphic designers in the US

Answer 18

Approximately 160,000

Question 19

Important questions concerning any project

Answer 19

Who is the audience?

What is the project’s objective?

Question 20

A designer for magazines and newspapers

Answer 20

An editorial designer

Question 21

Entry level positions in graphic design

Answer 21

Intern,junior designer and assistant designer

Question 22

Entry level designers portfolio

Answer 22

Should have ten to twenty pieces

Question 23

Less is more

Answer 23

• a simpler design will have more impact
• one idea provides more clarity than featuring several
• fewer objects are easier to decipher

Question 24

The process inks

Answer 24

Yellow,magenta,cyan,black

Question 25

Split-complementary color scheme

Answer 25

Choosing colors that are opposite on the color wheel, then replacing one of those colors with two that are and close proximity

Question 26

Working in house

Answer 26

Graphic designers working on the client side, in their organizations creative department

Question 27

Live Area

Answer 27

The area of a design containing all elements that mist print

Question 28

Saul Bass and Kyle Cooper

Answer 28

A designer who intends to specialize in motion graphics would most likely benefit from look at the work of these guys

Question 29

Interactive designers

Answer 29

Work on web sites,mobile devices, and cd-roms

Question 30

Environmental graphics

Answer 30

Evolved from sign painting

Question 31

Graphically designed album covers

Answer 31

Not used by the recording industry until the introduction of the long playing record in 1939

Question 32

Successful type designers

Answer 32

Must have a solid understanding of typographic tradition

Question 33

Becoming a type designer

Answer 33

Used to involve several years of apprenticeship. This changed with the computer

Question 34

Bertam Goodhue

Answer 34

An American architect, designed the popular cheltenham typeface-the majority of typeface designers are dedicated to their field

Question 35

Vertigo,north by northwest,to kill a mockingbird,pink panther,seven,men in black and casion are

Answer 35

Motion pictures with especially good title sequences

Question 36

Mechanical

Answer 36

The file that is prepared for commercial printing

Question 37

Bleed

Answer 37

Refers to any element that is trimmed at the pages edge

Question 38

Conceptual skills over mechanical skills

Answer 38

Design is a visual language that supports ideas;the best designs evolve from a designer being observant in the world at large;great design doesn’t come from knowing multiple fonts ot software

Question 39

Modular grids are for…

Answer 39

Catalogues

Question 40

Hierarchical Grids are for…

Answer 40

Web sites

Question 41

Column grids are for…

Answer 41

Magazines

Question 42

Manuscript grids are for…

Answer 42

Books

Question 43

The Pantone Matching System

Answer 43

Sometimes called “spot” color, allows designers to select specialized colors beyond CMYK

Question 44

Art Movements

Answer 44

Undoubtedly influence design, but from a cultural standpoint, the result of art movements are generally less ubiquitous and less noticed than those of design movements, which cater to broader audiences and are generally more evident in publicly consumed products