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Advertising Vocab > Vocab > Flashcards

Vocab Flashcards

1
Q

FCC (Federal Communications Commission)

A

Sets broadcasting standards

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2
Q

FDA (food and drug administration)

A

Reviews package and labeling claims

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3
Q

Fact

A

Another word for truth; all add claims must be supported by this

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4
Q

NARB (national advertising review board)

A

A voluntary industry group to promote high standards in advertising

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5
Q

Media

A

All forms of communication

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6
Q

Price

A

The cost of something

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7
Q

Radio

A

One form of media

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8
Q

Agency

A

Name for advertising company

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9
Q

Client

A

Person who hires an ad agency to develop advertising for a product or service

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10
Q

Choices

A

Consumers benefit from advertising by having more choices

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11
Q

Campaign

A

Term used to describe an advertising effort

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12
Q

Consumer

A

Someone who buys something

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13
Q

Brand name

A

Manufacturers trademark name for a product

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14
Q

Integrity

A

Honesty; reputable manufacturer is strive for this in their advertising

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15
Q

Packaging

A

Cartons, jars, etc. Which protect a product

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16
Q

Magazines

A

A type of media

17
Q

Marketing

A

All stages of getting a product from producer to consumer

18
Q

Test market

A

Place where a new product is first sold to judge consumer response

19
Q

Mass market

A

Term used to describe a large audience of consumers

20
Q

Television

A

A type of media

21
Q

Newspapers

A

Another type of media

22
Q

Commercial

A

TV or radio advertisement

23
Q

Competition

A

Encouraged by advertising

24
Q

Manufacturer

A

Person who makes something

25
Q

Free enterprise

A

Economy based on competition and free choice

26
Q

Better Business Bureau

A

And independent organization working to maintain ethical practices in advertising and selling

27
Q

FTC (federal trade commission)

A

Regulates advertising

Advertising Vocab (1 decks)

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