Vocab Flashcards
FCC (Federal Communications Commission)
Sets broadcasting standards
FDA (food and drug administration)
Reviews package and labeling claims
Fact
Another word for truth; all add claims must be supported by this
NARB (national advertising review board)
A voluntary industry group to promote high standards in advertising
Media
All forms of communication
Price
The cost of something
Radio
One form of media
Agency
Name for advertising company
Client
Person who hires an ad agency to develop advertising for a product or service
Choices
Consumers benefit from advertising by having more choices
Campaign
Term used to describe an advertising effort
Consumer
Someone who buys something
Brand name
Manufacturers trademark name for a product
Integrity
Honesty; reputable manufacturer is strive for this in their advertising
Packaging
Cartons, jars, etc. Which protect a product
Magazines
A type of media
Marketing
All stages of getting a product from producer to consumer
Test market
Place where a new product is first sold to judge consumer response
Mass market
Term used to describe a large audience of consumers
Television
A type of media
Newspapers
Another type of media
Commercial
TV or radio advertisement
Competition
Encouraged by advertising
Manufacturer
Person who makes something
Free enterprise
Economy based on competition and free choice
Better Business Bureau
And independent organization working to maintain ethical practices in advertising and selling
FTC (federal trade commission)
Regulates advertising
