Vocab Flashcards
Emotive meaning
The positive or negative overtones of a word or expression
Cognitive meaning
Terminology that conveys information
Identification advertisements
Sell a product by getting the user to identify with the product
Promise advertisements
Promise to satisfy a need or fear of a customer
Loyalty
Faithfulness to a cause, ideal, custom, institution, or product
Herd instinct
Tendency to keep our beliefs in line with society
Culture lag
A period of maladjustment when the non material culture is still struggling to adapt to new material conditions
Provincialism
Seeing things exclusively through the eyes of ones group, organization, or affiliation
Prejudice
A rigid attitude that is based in group membership and predisposes an individual to feel, act or think in a negative way toward another person or group
Stereotypes
Attributions that cover up individual differences and ascribe certain characteristics to an entire group of people
Partisan mindset
The tendency to perceive evidence and to judge arguments via an “us against them” or a “my right view against your wrong view”
Superstition
Are supported by small amounts of evidence. We believe them with little evidence and bias.
Wishful thinking
Believing what one wants to be true. Regardless of evidence.
Self- deception
Believing what at a deeper level what we know to be dubious
Rationalization
Attempting to make excuses