vocab Flashcards
Technological Determinism
The theory that maintains a society’s technology drives the development of its social structure and cultural values
Global Village
The whole world considered as being closely connected by modern telecommunications, and as being interdependent economically, socially, and politically
Extensions
Medi as extensions of the senses/human body
Amputation
The counterpart of extensions, whereby as new media extends our sense, there is a corresponding loss of something
Hot media
media that engage one sense completely and demands little interaction because the user is spoon-fed its content
cool media
media that engages several sense less completely and demands a great deal of interaction on the part of the audience
cultural imperialism
the displacement of a nations costumes with those of another country
hegemony
an indirect form of imperial domination by the implied threat of force, rather than by direct military force
cultural hegemony
whereby one social class can manipulate the system of values and more of a society
Media literacy
the ability to access, analyze, evaluate, and create media and in a variety of forms
critical viewing
the ability to use critical thinking skills to view, question, analyze and understand issues presented overtly and covertly in the media
convergence
the merging of previously separate entries made possible by advances in technology
affiliates
a local broadcaster owned by a company other than the network, which carries the lineup of programs for that network
chains
several newspapers or stations owned by the same company
conglomerates
a combination of two or more corporations engaged in entirely different businesses that fall under one corporate group
vertical integration
when a company owns multiple elements in the supply chain
horizontal integration
a company creating companies or acquiring competitors in an attempt to reduce competition
synchronia
relating to one point in time without reference to its history
diachronic
relating to changes between successive points in time
media criticism
the act of critically examining and evaluating the media
effectiveness
the degree to which something is successful in producing a desired effect
appropriateness
the degree to which something is suitable or fitting for a particular purpose, person, occasion, and so on
appeal to authority
the fallacy or arguing that something is true because it is supported by an authority, when that authority lack credibility, with regards to that particular subject
hyptohesis
a tentative explanation for a phenomenon, used as a basis for further investigation
theory
an idea or set of ideas that is intended to explain facts or events
propaganda
information, especially of a biased or misleading nature, used to promote a particular political cause or point of view
modeling
the acquisition of a new skill by observing and imitating that behavior being performed by another individual
content analysis
a research method in which observers systematically analyze media subject matter
laboratory experiment
scientific method of isolating and observing variables in a controlled experiment
survey methods
research methods that rely on questionnaires to collect research data
applied research
media investigations devoted to practical commercial purpose
causality
the relationship between cause and effect
correlation
a situation where two things occur at the same time, or in close succession, suggesting there is a casual relationship between them
desensitization
a process by which viewers of media violence develop callousness or emotional neutrality in the face of a real life act of violence
catharsis
the idea that exposure to emotive media products, such as violence on television, is therapeutic for the audience by allowing them to release emotions in a harmless way
hypodermic needle / magic bullet theory
based on the assumption that messages have a profound, direct and uniform impact on individuals
modeling
the initiation of behavior from media
socialization
the process by which individuals acquire the knowledge, language, social skills, and value to conform to the norms and roles required for integration into a group or community
reciprocal determinism
a theory that a person’s behavior both influences and is influenced by personal factors and the social environment
agenda setting
the theory the media tells the public what to think about
cumulative effect theory
theory that the mass media do not have powerful, immediate effects on people, but the significant effects develop over time
cultivation theory
theory that exposure to the mass media cultivates a view of the world consistent with the mediated “theory”
enculturation
the process by which people learn and acquire the traditions, values, and behaviors of their culture
credibility
the quality of being believable and trustworthy
expertise
special skill, knowledge or experience as it relates to the credibility of a source
trustworthiness
the extent people fine sources to be truthful and reliable
prescriptive
providing rules and opinions on what you should do
proscriptive
provides rules and opinions on what you should not do
media law
the legal field resulted to the legal regulation of the
telecommunications industry
information technology
broadcasting
advertising
entertainment industry
censorship
internet and online service among others…
five cannons of rehetorics
invention, arrangement, disposition, memory, delivery
Checkbook journalism
paying new sources of their stories
conflict of interest
clash between professional localities and outside interests that undermine the credibility of the agent
Morality
Principles concerning the distinction between right and wrong or good and bad behavior
Absolutist ethics
An ethical view that holds particular actions are intrinsically right or wrong in all situations
Categorical imperative
A way of evaluating motivations for action; any proposition declaring a certain action (or inaction) to be necessary
Normative ethics
The study of ethical action, investigating the set of questions that arise when considering how people ought to act, morally speaking
Ethical relativism
The belief that nothing is objectively right or wrong
Situational ethics
The doctrine of flexibility in the application of moral laws according to circumstances
Altruism (golden rule)
The principle of practice of concern for the welfare of others, also known as selflessness
Accountability
The obligation to take responsibility for the consequences of your actions
Theory’s of communication
1000 B.C. phonetic writing
1455 moveable type/printing press
1951 digital computers
