Vocab 1

Question 1

Logos

Answer 1

Theoretical or abstract language
Denotative meanings
Clear, reasonable ideas
Factual and historical examples
Specific details
Data and Statistics 
Citation from experts

Question 2

Pathos

Answer 2

Experience-based language
Connotative meanings and figurative language
Literary or religious allusions
Anecdotes involving emotional events
Quotations from admired or inspirational sources
Emotional activation of values, desires, hopes, and/or fears and prejudices

Question 3

Voice

Answer 3

Let’s us “hear” what is written in a distinctly human way. Writers want us to believe them

Question 4

Rhetoric

Answer 4

The craft of argument

Question 5

Intention/Purpose

Answer 5

Encompasses the writer, reader, and content and drives the form expression will take

Question 6

Diction

Answer 6

Creates content and greatly affects both reception and understanding. It operates at the single-word, detail, and image level

Question 7

Denotation

Answer 7

Literal meaning

Question 8

Connotation

Answer 8

Associated meanings

Question 9

Syntax

Answer 9

The way words are arranged to produce sentences. Shapes context by controlling pace, logical relationships, volume, and focus. Syntax operates on a larger level as writers break groups of sentences into paragraphs and other organizational structures

Question 10

Tone

Answer 10

The writers attitude toward the subject and audience

Question 11

Ethos

Answer 11

Personal credentials
Language matched to audience and its values
Restrained, sincere, and fair minded presentation
Association with respected sources and experts