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Vocab anglais prépa > voc Marketing and advertising > Flashcards

voc Marketing and advertising Flashcards

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1
Q

Market research

A

L’étude de marché

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2
Q

to survey

A

faire une étude

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3
Q

a survey

A

une étude

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4
Q

to analyze

A

analyser

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5
Q

an analysis

A

une analyse

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6
Q

to poll

A

sonder

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7
Q

a poll

A

un sondage

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8
Q

a sample

A

un échantillon

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9
Q

a sampling

A

un échantillonnage

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10
Q

to market

A

commercialiser

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11
Q

a market

A

un marché

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12
Q

to launch

A

lancer

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13
Q

a launch

A

un lancement

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14
Q

to target

A

cibler

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15
Q

a target

A

une cible

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16
Q

a niche / a gap

A

un créneau

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17
Q

The product

A

Le produit

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18
Q

to produce

A

produire

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19
Q

a product

A

un produit

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20
Q

to offer

A

proposer

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21
Q

an offer

A

une offre

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22
Q

goods / merchandise

A

la marchandise

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23
Q

an item; a brand

A

un article ; une marque

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24
Q

to package

A

emballer

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25
Q

packaging

A

l’emballage / le conditionnement

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26
Q

to label

A

étiqueter

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27
Q

a label

A

une étiquette

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28
Q

a range

A

une gamme

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29
Q

available

A

disponible

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30
Q

availability

A

la disponibilité

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31
Q

upscale / upmarket

A

haut de gamme

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32
Q

downscale

A

bas de gamme

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33
Q

a fault

A

un défaut

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34
Q

faulty

A

défectueux

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35
Q

Promotion

A

La promotion

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36
Q

to promote

A

promouvoir

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37
Q

promotional

A

promotionnel

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38
Q

to bargain

A

marchander

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39
Q

a bargain

A

une bonne affaire

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40
Q

to discount

A

baisser le prix

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41
Q

a discount / a rebate

A

une remise / un rabais

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42
Q

to price

A

fixer le prix

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43
Q

to price down

A

solder

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44
Q

a sale

A

des soldes

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45
Q

to slash (prices)

A

casser

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46
Q

a loss-leader

A

un produit d’appel

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47
Q

a coupon

A

un bon de réduction

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48
Q

a voucher

A

un bon / un coupon

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49
Q

to refund

A

rembourser

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50
Q

a refund

A

un remboursement

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51
Q

Advertising

A

La publicité

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52
Q

to advertise

A

faire de la publicité

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53
Q

an advertiser / an adman

A

un publicitaire

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54
Q

an advertisement

A

une publicité

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55
Q

to publicize

A

faire de la publicité

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56
Q

publicity

A

La publicité

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57
Q

a publicist

A

un publicitaire

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58
Q

to sponsor

A

parrainer

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59
Q

a sponsor

A

un commanditaire / un sponsor

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60
Q

sponsorship

A

le parrainage / le mécénat

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61
Q

Advertising media

A

Les supports publicitaires

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62
Q

a commercial

A

un spot publicitaire

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63
Q

a sticker

A

un autocollant

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64
Q

a flyer / a leaflet

A

un prospectus

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65
Q

a folder; a brochure

A

un dépliant ; une brochure

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66
Q

a catalogue

A

un catalogue

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67
Q

to hand out

A

distribuer

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68
Q

a sign; to flash

A

une enseigne ; clignoter

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69
Q

a hoarding / a billboard

A

un panneau

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70
Q

to post up

A

placarder

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71
Q

a poster / a bill

A

une affiche

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72
Q

a show; a fair

A

un salon ; une foire

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73
Q

a stand

A

un stand

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74
Q

to display / to exhibit

A

montrer / exposer

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75
Q

a display

A

un étalage

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76
Q

to demonstrate

A

faire la démonstration

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77
Q

a demo(nstration

A

une démonstration

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78
Q

Advertisers’ strategies

A

La stratégie des publicitaires

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79
Q

to boast

A

vanter

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80
Q

to tout

A

vendre avec insistance

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81
Q

to hype (up)

A

faire un énorme battage

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82
Q

hype

A

le battage publicitaire

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83
Q

a follow-up

A

une relance

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84
Q

to attract

A

attirer

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85
Q

attractive

A

attirant / attractif

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86
Q

to entice / to allure

A

attirer / allécher

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87
Q

anticing / alluring

A

alléchant

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88
Q

to induce / encourage / incite sby

A

persuader / inciter qqn

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89
Q

an incentive

A

une incitation

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90
Q

to influence

A

influencer

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91
Q

to appeal to

A

plaire à

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92
Q

appealing

A

attirant / attractif

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93
Q

a catchword / a slogan

A

un slogan

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94
Q

a jingle

A

un refrain publicitaire

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95
Q

the blurb

A

l’argumentaire

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96
Q

to claim

A

prétendre

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97
Q

a claim

A

une promesse

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98
Q

a motto; a pun

A

une devise ; un jeu de mots

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99
Q

a caption

A

une légende

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100
Q

cunning

A

habile / rusé

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101
Q

catchy / eye-catching

A

accrocheur

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102
Q

innovative; inventive

A

novateur ; inventif

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103
Q

creative; imaginative

A

créatif ; imaginatif

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104
Q

entertaining

A

divertissant

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105
Q

convincing

A

convaincant / persuasif

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106
Q

repetitive

A

répétitif

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107
Q

subliminal

A

subliminal

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108
Q

provocative

A

provocateur

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109
Q

outrageous

A

scandaleux

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110
Q

shocking

A

choquant

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111
Q

to deceive

A

tromper

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112
Q

deceptive / misleading

A

trompeur

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113
Q

eyewash

A

la poudre aux yeux

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114
Q

ubiquitous

A

omniprésent

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115
Q

a market survey

A

une étude de marché

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116
Q

a cross section

A

un échantillon représentatif

117
Q

the consumer profile

A

le profil du consommateur

118
Q

a sales drive

A

une campagne promotionnelle

119
Q

the brand image

A

l’image de marque

120
Q

branded goods

A

les produits de marque

121
Q

to build brand / consumer loyalty

A

fidéliser les clients

122
Q

point of sale advertising

A

la publicité sur le lieu de vente

123
Q

an introductory offer

A

une offre de lancement

124
Q

a trial offer

A

une offre d’essai

125
Q

a special offer

A

une offre spéciale

126
Q

an advertising campaign

A

une campagne publicitaire

127
Q

an advertising executive

A

un publicitaire

128
Q

an advertising agency

A

une agence de publicité

129
Q

an advertising space

A

un espace publicitaire

130
Q

an ad(vertising) blitz

A

un matraquage publicitaire

131
Q

a commercial break

A

une page publicitaire

132
Q

to air a commercial

A

diffuser un message publicitaire

133
Q

commercial-free / ad-free

A

sans pub(licité)

134
Q

comparative advertising

A

la publicité comparative

135
Q

product placement

A

le placement de produits

136
Q

a mailing list

A

une liste d’adresses

137
Q

mail shot

A

le publipostage

138
Q

junk mail

A

le courrier publicitaire

139
Q

a give-away paper

A

un journal gratuit

140
Q

display advertising

A

des placards publicitaires

141
Q

to arouse interest

A

susciter l’intérêt

142
Q

to strike the imagination

A

frapper l’imagination

143
Q

to convey a message

A

faire passer un message

144
Q

deceptive / misleading advertising

A

la publicité mensongère

145
Q

L’étude de marché

A

Market research

146
Q

faire une étude

A

to survey

147
Q

une étude

A

a survey

148
Q

analyser

A

to analyze

149
Q

une analyse

A

an analysis

150
Q

sonder

A

to poll

151
Q

un sondage

A

a poll

152
Q

un échantillon

A

a sample

153
Q

un échantillonnage

A

a sampling

154
Q

commercialiser

A

to market

155
Q

un marché

A

a market

156
Q

lancer

A

to launch

157
Q

un lancement

A

a launch

158
Q

cibler

A

to target

159
Q

une cible

A

a target

160
Q

un créneau

A

a niche / a gap

161
Q

Le produit

A

The product

162
Q

produire

A

to produce

163
Q

un produit

A

a product

164
Q

proposer

A

to offer

165
Q

une offre

A

an offer

166
Q

la marchandise

A

goods / merchandise

167
Q

un article ; une marque

A

an item; a brand

168
Q

emballer

A

to package

169
Q

l’emballage / le conditionnement

A

packaging

170
Q

étiqueter

A

to label

171
Q

une étiquette

A

a label

172
Q

une gamme

A

a range

173
Q

disponible

A

available

174
Q

la disponibilité

A

availability

175
Q

haut de gamme

A

upscale / upmarket

176
Q

bas de gamme

A

downscale

177
Q

un défaut

A

a fault

178
Q

défectueux

A

faulty

179
Q

La promotion

A

Promotion

180
Q

promouvoir

A

to promote

181
Q

promotionnel

A

promotional

182
Q

marchander

A

to bargain

183
Q

une bonne affaire

A

a bargain

184
Q

baisser le prix

A

to discount

185
Q

une remise / un rabais

A

a discount / a rebate

186
Q

fixer le prix

A

to price

187
Q

solder

A

to price down

188
Q

des soldes

A

a sale

189
Q

casser

A

to slash (prices)

190
Q

un produit d’appel

A

a loss-leader

191
Q

un bon de réduction

A

a coupon

192
Q

un bon / un coupon

A

a voucher

193
Q

rembourser

A

to refund

194
Q

un remboursement

A

a refund

195
Q

La publicité

A

Advertising

196
Q

faire de la publicité

A

to advertise

197
Q

un publicitaire

A

an advertiser / an adman

198
Q

une publicité

A

an advertisement

199
Q

faire de la publicité

A

to publicize

200
Q

La publicité

A

publicity

201
Q

un publicitaire

A

a publicist

202
Q

parrainer

A

to sponsor

203
Q

un commanditaire / un sponsor

A

a sponsor

204
Q

le parrainage / le mécénat

A

sponsorship

205
Q

Les supports publicitaires

A

Advertising media

206
Q

un spot publicitaire

A

a commercial

207
Q

un autocollant

A

a sticker

208
Q

un prospectus

A

a flyer / a leaflet

209
Q

un dépliant ; une brochure

A

a folder; a brochure

210
Q

un catalogue

A

a catalogue

211
Q

distribuer

A

to hand out

212
Q

une enseigne ; clignoter

A

a sign; to flash

213
Q

un panneau

A

a hoarding / a billboard

214
Q

placarder

A

to post up

215
Q

une affiche

A

a poster / a bill

216
Q

un salon ; une foire

A

a show; a fair

217
Q

un stand

A

a stand

218
Q

montrer / exposer

A

to display / to exhibit

219
Q

un étalage

A

a display

220
Q

faire la démonstration

A

to demonstrate

221
Q

une démonstration

A

a demo(nstration

222
Q

La stratégie des publicitaires

A

Advertisers’ strategies

223
Q

vanter

A

to boast

224
Q

vendre avec insistance

A

to tout

225
Q

faire un énorme battage

A

to hype (up)

226
Q

le battage publicitaire

A

hype

227
Q

une relance

A

a follow-up

228
Q

attirer

A

to attract

229
Q

attirant / attractif

A

attractive

230
Q

attirer / allécher

A

to entice / to allure

231
Q

alléchant

A

anticing / alluring

232
Q

persuader / inciter qqn

A

to induce / encourage / incite sby

233
Q

une incitation

A

an incentive

234
Q

influencer

A

to influence

235
Q

plaire à

A

to appeal to

236
Q

attirant / attractif

A

appealing

237
Q

un slogan

A

a catchword / a slogan

238
Q

un refrain publicitaire

A

a jingle

239
Q

l’argumentaire

A

the blurb

240
Q

prétendre

A

to claim

241
Q

une promesse

A

a claim

242
Q

une devise ; un jeu de mots

A

a motto; a pun

243
Q

une légende

A

a caption

244
Q

habile / rusé

A

cunning

245
Q

accrocheur

A

catchy / eye-catching

246
Q

novateur ; inventif

A

innovative; inventive

247
Q

créatif ; imaginatif

A

creative; imaginative

248
Q

divertissant

A

entertaining

249
Q

convaincant / persuasif

A

convincing

250
Q

répétitif

A

repetitive

251
Q

subliminal

A

subliminal

252
Q

provocateur

A

provocative

253
Q

scandaleux

A

outrageous

254
Q

choquant

A

shocking

255
Q

tromper

A

to deceive

256
Q

trompeur

A

deceptive / misleading

257
Q

la poudre aux yeux

A

eyewash

258
Q

omniprésent

A

ubiquitous

259
Q

une étude de marché

A

a market survey

260
Q

un échantillon représentatif

A

a cross section

261
Q

le profil du consommateur

A

the consumer profile

262
Q

une campagne promotionnelle

A

a sales drive

263
Q

l’image de marque

A

the brand image

264
Q

les produits de marque

A

branded goods

265
Q

fidéliser les clients

A

to build brand / consumer loyalty

266
Q

la publicité sur le lieu de vente

A

point of sale advertising

267
Q

une offre de lancement

A

an introductory offer

268
Q

une offre d’essai

A

a trial offer

269
Q

une offre spéciale

A

a special offer

270
Q

une campagne publicitaire

A

an advertising campaign

271
Q

un publicitaire

A

an advertising executive

272
Q

une agence de publicité

A

an advertising agency

273
Q

un espace publicitaire

A

an advertising space

274
Q

un matraquage publicitaire

A

an ad(vertising) blitz

275
Q

une page publicitaire

A

a commercial break

276
Q

diffuser un message publicitaire

A

to air a commercial

277
Q

sans pub(licité)

A

commercial-free / ad-free

278
Q

la publicité comparative

A

comparative advertising

279
Q

le placement de produits

A

product placement

280
Q

une liste d’adresses

A

a mailing list

281
Q

le publipostage

A

mail shot

282
Q

le courrier publicitaire

A

junk mail

283
Q

un journal gratuit

A

a give-away paper

284
Q

des placards publicitaires

A

display advertising

285
Q

susciter l’intérêt

A

to arouse interest

286
Q

frapper l’imagination

A

to strike the imagination

287
Q

faire passer un message

A

to convey a message

288
Q

la publicité mensongère

A

deceptive / misleading advertising

Vocab anglais prépa (17 decks)

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