Visuals Exam Flashcards

1
Q

secondary colors

A

orange, green, violet

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2
Q

analogous colors

A

colors that are near each other on a color wheel

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3
Q

complementary colors

A

colors located directly opposite one another on the color wheel

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4
Q

triadic colors

A

using three colors that are equal distance apart on the color wheel

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5
Q

primary colors

A

red, yellow, blue

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6
Q

tertiary colors

A

yellow-orange, red-orange, red-violet, blue-violet, blue-green, yellow-green

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7
Q

color harmony

A

a visually pleasing arrangement of colors

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8
Q

quadratic colors

A

color combos that use colors at the corners of a square circumscribed in the wheel ex. blue green orange red

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9
Q

warm colors

A

purple red orange yellow

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10
Q

cool colors

A

blue green violet

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11
Q

color meaning

A

does not have consistent meaning it is essential that specific color meaning or perception be researched for intended group

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12
Q

balance

A

equilibrium is a primary starting point for any type of perception

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13
Q

imposed balance

A

we supply visual stability by imposing balance

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14
Q

symmetry

A

balanced proportions

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15
Q

reflection symmetry

A

when one half is a mirror image of the other half

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16
Q

rotational symmetry

A

the ability of a figure to be rotated less than a full circle and exactly match its original image

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17
Q

translational symmetry

A

the type of symmetry for which there is a translation that maps a figure onto itself

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18
Q

assymetry

A

lack of symetry

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19
Q

alignment

A

how the edges of a line, paragraph, object , or table are positioned horizontally and vertically between the margins or on a page

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20
Q

harmony

A

repetition of the same design elements

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21
Q

unity

A

a proper balance of diverse elements

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22
Q

contrast

A

difference between things

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23
Q

fragmentation

A

the breaking up of many elements

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24
Q

scale

A

how objects correlate to one another

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25
Q

proportion

A

relationship between two things

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26
Q

hierarchy

A

use of design such as color, shape, or size to suggest importance

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27
Q

dominance/emphasis

A

the first element the eye sees/ the focal point

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28
Q

rhythm

A

when the distance between the repeated object is identical

29
Q

proximity

A

if its placed together they relate together

30
Q

gradation

A

changing size at an even rate

31
Q

biological metabolism

A

the natural processes of ecosystems are a biological metabolism, making safe and unhealthy use of materials in cycles of abundance

32
Q

technological metabolism

A

a material or product that is designed to go back from which it came from; designing a product that can have the technical element separated and in its purest form

33
Q

cotton

A

reduced soil fertility; loss of biodiversity, water pollution, pesticide, severe health related problems

34
Q

polyester

A

from petrochemicals which can not be replaced and has enormous amounts of social and economical implications

35
Q

archtype

A

a character, action, or situation that is a prototype, or pattern, of human life generally; a situation that occurs over and over again in literature, such as a quest, an initiation, or an attempt to overcome evil

36
Q

iconic representation

A

the use of pictorial images to improve the recognition and recall of signs and controls

37
Q

chunking

A

organizing items into familiar, manageable units; often occurs automatically

38
Q

perceptual manipulation

A

influences decision making by strategically planning how information is presented

39
Q

cognitive dissonance

A

unpleasant mental experience of tension resulting from two conflicting thoughts or beliefs

40
Q

highlighting

A

a technique to call attention to a particular area

41
Q

interference effects

A

a phenomenon in which mental processing is made slower and or less accurate when there is competing mental processes

42
Q

picture superiority effect

A

pictures are remembered better than words

43
Q

typeface

A

can suggest different moods of font

44
Q

thought maps

A

a process of exploring a complex idea that has multiple attributes, angles, and potential outcomes

45
Q

tree structure

A

a style of depiction often used to indicate hierarchical relationships, such as the relationships among the words in a phrase or sentence

46
Q

nest structure

A

illustrates info into hierarchical relationships by counting pieces of info as a larger dominant element

47
Q

stair structure

A

illustrates hierarchical relationships by stacking elements of information one within the other

48
Q

color principle of design

A

lots of color to react to when walking into a store

49
Q

balance principle of design

A

symmetrical or asymmetrical balance in clothing or garment

50
Q

visual literacy

A

the learned ability to interpret visual messages accurately and to create such messages

50
Q

why is color important?

A

color can make us feel a certain way when we see it depending on whether we like that particular color

51
Q

hue

A

the dimension of color that is determined by the wavelength of light; what we know as the color names, green, blue, and soforth

52
Q

what do colors mean?

A

red is flammable, blue is health hazard, yellow is reactive, white is for special issues (radioactive)

53
Q

what are the selling seasons

A

spring/summer, autumn/winter, resort, and pre-fall

54
Q

what is fabric story

A

silk weaving was introduced to India circa 400 AD, whereas cotton spinning dates back to 3000 BCE in India

55
Q

why is sustainability important

A

finite resources, consumer movement, competitors moving ahead

56
Q

what is a fibershed

A

a geographical landscape that defines and gives boundaries to a natural textile resource base

57
Q

what is fabric waste

A

the material that is discarded throughout the production process

58
Q

mood board vs. trend board

A

trend boards are used to set the aesthetic and visual direction of a project, mood boards are a collage of inspirational images for a concept

59
Q

budget price

A

lowest, below average price (H&M)

60
Q

better price

A

medium to higher priced, found at macy’s

61
Q

bridge price

A

lower priced designer lines (DNKY)

62
Q

designer price

A

high priced prestige or luxury market (Gucci)

63
Q

infographic

A

Infographics can help people understand complex concepts by using visual aids such as charts, graphs, or diagrams.

64
Q

apa style

A

A writing style and format for academic documents such as scholarly journal articles and books.

65
Q

why is it important to cite

A

To show your reader you’ve done proper research by listing sources you used to get your information

66
Q

where do fashion influences come from

A

Fashion trends are influenced by several factors, including cinema, celebrities, climate, creative explorations, innovations, designs, political, economic, social, and technological.

67
Q

elements of design

A

shape, color, space, form, line, value, and texture.

68
Q

principles of design

A

balance, scale, contrast, pattern, movement and rhythm, emphasis, unity