Visuals Exam Flashcards
secondary colors
orange, green, violet
analogous colors
colors that are near each other on a color wheel
complementary colors
colors located directly opposite one another on the color wheel
triadic colors
using three colors that are equal distance apart on the color wheel
primary colors
red, yellow, blue
tertiary colors
yellow-orange, red-orange, red-violet, blue-violet, blue-green, yellow-green
color harmony
a visually pleasing arrangement of colors
quadratic colors
color combos that use colors at the corners of a square circumscribed in the wheel ex. blue green orange red
warm colors
purple red orange yellow
cool colors
blue green violet
color meaning
does not have consistent meaning it is essential that specific color meaning or perception be researched for intended group
balance
equilibrium is a primary starting point for any type of perception
imposed balance
we supply visual stability by imposing balance
symmetry
balanced proportions
reflection symmetry
when one half is a mirror image of the other half
rotational symmetry
the ability of a figure to be rotated less than a full circle and exactly match its original image
translational symmetry
the type of symmetry for which there is a translation that maps a figure onto itself
assymetry
lack of symetry
alignment
how the edges of a line, paragraph, object , or table are positioned horizontally and vertically between the margins or on a page
harmony
repetition of the same design elements
unity
a proper balance of diverse elements
contrast
difference between things
fragmentation
the breaking up of many elements
scale
how objects correlate to one another
proportion
relationship between two things
hierarchy
use of design such as color, shape, or size to suggest importance
dominance/emphasis
the first element the eye sees/ the focal point
rhythm
when the distance between the repeated object is identical
proximity
if its placed together they relate together
gradation
changing size at an even rate
biological metabolism
the natural processes of ecosystems are a biological metabolism, making safe and unhealthy use of materials in cycles of abundance
technological metabolism
a material or product that is designed to go back from which it came from; designing a product that can have the technical element separated and in its purest form
cotton
reduced soil fertility; loss of biodiversity, water pollution, pesticide, severe health related problems
polyester
from petrochemicals which can not be replaced and has enormous amounts of social and economical implications
archtype
a character, action, or situation that is a prototype, or pattern, of human life generally; a situation that occurs over and over again in literature, such as a quest, an initiation, or an attempt to overcome evil
iconic representation
the use of pictorial images to improve the recognition and recall of signs and controls
chunking
organizing items into familiar, manageable units; often occurs automatically
perceptual manipulation
influences decision making by strategically planning how information is presented
cognitive dissonance
unpleasant mental experience of tension resulting from two conflicting thoughts or beliefs
highlighting
a technique to call attention to a particular area
interference effects
a phenomenon in which mental processing is made slower and or less accurate when there is competing mental processes
picture superiority effect
pictures are remembered better than words
typeface
can suggest different moods of font
thought maps
a process of exploring a complex idea that has multiple attributes, angles, and potential outcomes
tree structure
a style of depiction often used to indicate hierarchical relationships, such as the relationships among the words in a phrase or sentence
nest structure
illustrates info into hierarchical relationships by counting pieces of info as a larger dominant element
stair structure
illustrates hierarchical relationships by stacking elements of information one within the other
color principle of design
lots of color to react to when walking into a store
balance principle of design
symmetrical or asymmetrical balance in clothing or garment
visual literacy
the learned ability to interpret visual messages accurately and to create such messages
why is color important?
color can make us feel a certain way when we see it depending on whether we like that particular color
hue
the dimension of color that is determined by the wavelength of light; what we know as the color names, green, blue, and soforth
what do colors mean?
red is flammable, blue is health hazard, yellow is reactive, white is for special issues (radioactive)
what are the selling seasons
spring/summer, autumn/winter, resort, and pre-fall
what is fabric story
silk weaving was introduced to India circa 400 AD, whereas cotton spinning dates back to 3000 BCE in India
why is sustainability important
finite resources, consumer movement, competitors moving ahead
what is a fibershed
a geographical landscape that defines and gives boundaries to a natural textile resource base
what is fabric waste
the material that is discarded throughout the production process
mood board vs. trend board
trend boards are used to set the aesthetic and visual direction of a project, mood boards are a collage of inspirational images for a concept
budget price
lowest, below average price (H&M)
better price
medium to higher priced, found at macy’s
bridge price
lower priced designer lines (DNKY)
designer price
high priced prestige or luxury market (Gucci)
infographic
Infographics can help people understand complex concepts by using visual aids such as charts, graphs, or diagrams.
apa style
A writing style and format for academic documents such as scholarly journal articles and books.
why is it important to cite
To show your reader you’ve done proper research by listing sources you used to get your information
where do fashion influences come from
Fashion trends are influenced by several factors, including cinema, celebrities, climate, creative explorations, innovations, designs, political, economic, social, and technological.
elements of design
shape, color, space, form, line, value, and texture.
principles of design
balance, scale, contrast, pattern, movement and rhythm, emphasis, unity
