Visualising Data Flashcards

1
Q

Data Visualisation

A

The graphic representation and presentation of data

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2
Q

The McCandless Method

A
  1. Information (data)
  2. story (concept)
  3. goal (function)
  4. visual form (metaphor)

Approaching the method to see parts of the graphic where there is incomplete overlap between all four elements. Visual form without a goal, story, or data could be a sketch or even art.

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3
Q

Kaiser Fung’s Junk Chart Triefecta Checkup

A
  1. What is the practical question?
  2. What does the data say?
  3. What does the visual say?

Captures how to organise the thinking behind the critique pieces

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4
Q

The pre-attentive attributes

A

are elements of a data visualisation that people recognise automatically without conscious effort. The essential, basic building blocks that make visuals understandable are called marks can channels

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5
Q

Marks

A

Basic visual object like points, lines, and shapes. Every mark can be broken down into 4 qualities
1. Position - Where specific marks is in space to a scale or to other marks.
2.Size. How big,small, or tall a mark is
3.Shape - Whether a specific object is given a shape that communicates something about it.
4. Colour

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6
Q

Channels

A

Visual aspects or variables that represent characteristics of the data. Channels are marks that have been used to visualise data. Channels vary in terms of how effective they are based on 3 points

  1. Accuracy - Are channels helpful in accurately estimating the represented value. Colour is good at differentiating apples and oranges but not 5 from 5.5
  2. Popout—How easy it is to distinguish certain values from others, such as drawing attention to a specific part of a visual.
  3. Grouping - How good is a channel at communicating groups that exist in the data - proximity, similarity, enclosure, connectedness, and continuity of the channel
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7
Q

Histogram

A

A chart that shows how often data values fall into certain ranges

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8
Q

Correlation charts

A

show relationships among data

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9
Q

Causation

A

Occurs when an action directly leads to an outcome

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10
Q

Correlation

A

In statistics is the measure of the degree to which two variables move in relationship to each other. An example of correlation is idea that “as the temputure goes up, ice cream sales go up”. It means they have a pattern or some relationship towards each other, butit does not suggest causation.

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11
Q

Static Visualisations

A

Do not change over time unless they’re edited

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12
Q

Dynamic visualisations

A

Interactive or change over time

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13
Q

Tableau

A

A business intelligence and analytics platform that helps people see, understand, and make decisions with data

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14
Q

Line Chart

A

Use to track changes over short and long periods of time. When smaller changes exist, line charts are better to use than bar charts.

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15
Q

Column chart

A

Use size to contrast and compare two or more values, using height or lengths to represent the specific values.

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16
Q

Heatmap

A

Mainly used to show relationships between two variables and use a system of colour-coding to reprsent different values.

17
Q

Pie chart

A

Is a circular graph that is divided into segments representing proportions corresponding to the quantity it represented, especially when dealing with parts of a whole.

18
Q

Scatterplot

A

Show relationship between different variables. Typically used for two variables for a set of data, although variables can be displayed.

19
Q

Distribution graph

A

Displays the spread of various outcomes in a dataset

20
Q

Change

A

Trend or instance of observations that become different over time. A great way to measure change in data is through a line or column chart

21
Q

Clustering

A

Collection of data points with similar or different values. This is best represented through a distribution chart.

22
Q

Relativity

A

These are observations considered in relation or in proportion to something else. You have probably seen examples of relativity data in a pie chart.

23
Q

Ranking

A

This is a position in a scale of achievement or status. Data that requires ranking is best represented by a column chart.

24
Q

Correlation

A

This shows a mutual relationship or connection between two or more things. A scatterplot is an excellent way to represent this type of data pattern.

25
Q

Decision Tree

A

tool that allows data analyst to make decisions based on key questions that you can ask yourself.

26
Q

The elements of art in data analytics

A

Line
Shape
Colour
Space
Movement (Sense or flow or action in visualisation)

27
Q

Colour

A

Hue (Red blue green)
Intensity (bright or dull)
Value (How much light is being reflected)

All of these aspects are within visualisations. You can have a shade of grey, that is dull, but with different tints to display data.

28
Q

9 Principles of Design

A

Balance
Emphasis
Movement
Pattern
Repetition
Proportion
Rhythm
Variety
Unity

29
Q

6 key design principles when you are creating your viz?

A

Balance
Emphasis
Movement
Pattern
Repetition
Proportion

30
Q

3 key design principle when you are checking you viz

A

Rhythm
Variety
Unity

31
Q

Data composition

A

Combining the individual parts in a viz and displaying them together as a whole

32
Q

Elements for effective visuals

A

Clear meaning
Sophisticated use of contrast - separate most important data from the rest
Refine execution - deep attention to detail using elements of art.

33
Q

Design Thinking

A

A process used to solve complex problems in a user-centric way

34
Q

Five phases of the design process

A

Empathise - consider how your audience will visualise the data (too birght/dramatic for seriousness of data ect)
Define - define audience needs, problems and insights, goes hand in hand with emphasise phase.
Ideate - Start to generate data viz ideas from define and emphasise phase - drafts example. Creating as many examples as possible.
Prototype - Putting your chart/dashboard together
Test- putting your chart/dashboards together.

35
Q

Headline

A

A line of words printed in large letters at the top of the visualisation to communicate what data is being presented

36
Q

Subtitle

A

Supports the headline by adding more context and description

37
Q

Legend

A

Identifies the meaning of various element in a data visualisation

38
Q

Alternative text

A

Alternative text provides a textual alternative to non-text content