Visual texts Flashcards
1.People
Are there people in the image? Who is in the image? Are there specific individuals or types of people? What are their: Facial expression? Body language? Size? Exaggerated features? Dialogue?
1.Objects
What objects and products are featured? Are there symbols?
What do these symbols stand for?
1.Juxtaposition
How are people and/or objects positioned in relation to each other?
What do these positions suggest?
1.Copy
What words are included?
Where are they located?
What does the phrasing suggest?
How does the copy relate to the image?
2.Framing
From what angle is the audience looking at the image? Why? What does this angle infer?
2.Point-of-View
From whose perspective is the story told?
Why is it told from this perspective?
Would you feel different if the perspective was different? Why?
2.Omission
Is there anything missing from the image?
What does this omission suggest?
3.Body Language / Body Position
What does the body position or body language of the people suggest?
How does this help tell a story?
Are the people aware that the audience is looking at them (gaze)?
3.Color, Hue, Contrast
What tone is created by the color, hue, or contrast? Do certain people or objects stand out? Why? What draws the eye?
3.Symbolism
Reassess any symbolism. How does this symbolism relate to the other elements of the visual text? Is the symbolism changed or enhanced through other elements in the visual text?
STYLISTIC FEATURES
Composite devices:
Color, Hue, Contrast Copy -- language and font Copy and Logo Symbolism Omission Point-of-view Body Language/Positioning Framing
RHETORICAL DEVICES
Ethos Pathos
Logos Bandwagon
Transfer Glittering Generalities
Fear Name-calling
Testimonial Logical Fallacies
STRUCTURAL DEVICE
Vectors Framing Omission through Framing Point of view Rule of Thirds Salience (striking elements/importance)
Ethos
to appeal to an audience’s ethics
Pathos
to appeal to an audience’s emotions
Logos
to appeal to an audience’s logic
Long shot
whole body is visible
Medium shot
thigh upwards is visible
Medium close up shot
chest upwards is visible
Close up shot
shoulder upwards is visible
Extreme close up
only face visible
Low angle shot
showcase the magnitude of the scenery, making the audience feel vulnerable or in wonderment.
It can also make the audience feel part of the story as opposed to outside or above it, like with a high-angle establishing shot