Visual texts Flashcards

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1
Q

1.People

A
Are there people in the image? Who is in the image? Are there specific individuals or types of people?
What are their:
Facial expression?
Body language?
Size?
Exaggerated features?
Dialogue?
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2
Q

1.Objects

A

What objects and products are featured? Are there symbols?

What do these symbols stand for?

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3
Q

1.Juxtaposition

A

How are people and/or objects positioned in relation to each other?
What do these positions suggest?

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4
Q

1.Copy

A

What words are included?
Where are they located?
What does the phrasing suggest?
How does the copy relate to the image?

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5
Q

2.Framing

A

From what angle is the audience looking at the image? Why? What does this angle infer?

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6
Q

2.Point-of-View

A

From whose perspective is the story told?
Why is it told from this perspective?
Would you feel different if the perspective was different? Why?

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7
Q

2.Omission

A

Is there anything missing from the image?

What does this omission suggest?

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8
Q

3.Body Language / Body Position

A

What does the body position or body language of the people suggest?
How does this help tell a story?
Are the people aware that the audience is looking at them (gaze)?

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9
Q

3.Color, Hue, Contrast

A

What tone is created by the color, hue, or contrast? Do certain people or objects stand out? Why? What draws the eye?

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10
Q

3.Symbolism

A

Reassess any symbolism. How does this symbolism relate to the other elements of the visual text? Is the symbolism changed or enhanced through other elements in the visual text?

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11
Q

STYLISTIC FEATURES

Composite devices:

A
Color, Hue, Contrast
Copy -- language and font
Copy and Logo
Symbolism
Omission
Point-of-view
Body Language/Positioning
Framing
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12
Q

RHETORICAL DEVICES

A

Ethos Pathos
Logos Bandwagon
Transfer Glittering Generalities
Fear Name-calling
Testimonial Logical Fallacies

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13
Q

STRUCTURAL DEVICE

A
Vectors
Framing
Omission through Framing
Point of view
Rule of Thirds
Salience (striking elements/importance)
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14
Q

Ethos

A

to appeal to an audience’s ethics

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15
Q

Pathos

A

to appeal to an audience’s emotions

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16
Q

Logos

A

to appeal to an audience’s logic

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17
Q

Long shot

A

whole body is visible

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18
Q

Medium shot

A

thigh upwards is visible

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19
Q

Medium close up shot

A

chest upwards is visible

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20
Q

Close up shot

A

shoulder upwards is visible

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21
Q

Extreme close up

A

only face visible

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22
Q

Low angle shot

A

showcase the magnitude of the scenery, making the audience feel vulnerable or in wonderment.
It can also make the audience feel part of the story as opposed to outside or above it, like with a high-angle establishing shot

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23
Q

Extreme low angle shot

A

Gives the character a sense of aspiration

24
Q

High angle shot

A

looks down at the subject from a higher perspective and can convey information or elicit an emotional response from the audience
Makes the subject seem superior

25
Q

Bird’s eye view

A

Makes the viewer feel superior to the subject. When the audience looks at the image, they feel powerful. They become the superhero who is looking down on the subject below. You can use this effect to tell a story with your photos.

26
Q

Dutch angle shot

A

a camera shot with a tilt on the camera’s roll axis. The point of this tilted perspective is to make viewers feel uneasy.

27
Q

Juxtaposition

A

A contrast between two ideas

28
Q

Exaggerated features

A

For political cartoons

Too make subjects seem foolish or meaner than they are

29
Q

Metaphor

A

A comparison of two direct things

30
Q

Size of objects

A

Different Power
Small- fragile, vulnerable
Large - strength (ex:abuse of power)

31
Q

Captions (text)

A

Under/Above graphic texts panels to provide information

32
Q

Speech bubbles

A

Frames around the characters’ language, a kind of ‘direct speech’, where the characters speak for themselves.
If they appear in jagged lines, the character is shouting.

33
Q

Thought bubble

A

Hidden internal thoughts

34
Q

Light/Shading

A

Why the juxtaposition of the contrast?

35
Q

Graphic Weight

A

Higher importance on darker graphic weight
B/W/Grey
Can indicate evilness

36
Q

Cropping

A

Was something cropped? Why was it cropped?

37
Q

Hyperlink

A

To encourage audience to take action

38
Q

Structure

A

The positioning

39
Q

Logo of an organization/company/author…

A

Establish Ethos

40
Q

Emanata

A

Refers to the teardrops, sweat drops, question marks, or motion lines that artists draw besides characters’ faces to portray emotion.

41
Q

Eye Level Gaze

A

To communicate ideas to the audience

42
Q

Gutter

A

Refers to the space between panels.

Readers tend to ‘fill in the blanks’ and imagine what happens between panels, a process known as ‘closure’.

43
Q

Panel

A

Refers to the framed image.
offers the reader a perspective or POV on the subjects
Borderless panels creating a unique effect where the subject seems to stand outside the storyline.

44
Q

Splash

A

a kind of panel that spans the width of the page.

If it runs off the page entirely, it is known as a ‘bleed’.

45
Q

Voice over

A

Narrators directly speak to audience

a hard line separating the narrator’s speech at the top or bottom of a panel

46
Q

Style

A

complex to simple, realistic to iconic, objective to subjective, specific to universal

47
Q

Color

A

Irony? Bright? Dark?

48
Q

Foreground

A

Usually where the focal point is

49
Q

Midground

A

subject stands in the middle of the scene
Placing a subject off-centre can also be used to
create visual tension.

50
Q

Background

A

objects in the background (not usually the subject)

help add contextual information for the reader

51
Q

Camera angle

A

Where would the camera stand in relation to its subject? How far away from the subject is the camera?

52
Q

Rule of thirds

A

divided to 9 parts

53
Q

POV

A

framing+angle+gaze

54
Q

Direction of the gaze

A

Is the subject looking at something specifically?

55
Q

Framing

A

Camera shots+angle

56
Q

Leading lines

A

draw the viewer’s attention to a focal point.

57
Q

Normal/Straight angle

A

Equal to the audience