VISUAL MEDIA Flashcards
materials, programs, applications and the like that teachers and
students use to formulate new information to aid learning through the use, analysis, evaluation and
production of visual images.
Visual media and information
photography, video, screenshots, infographics, data visualization (charts and
graphs), comic strips/cartoons, memes, visual note-taking, etc
Types of visual media
visual media produced by formal organizations such as
schools, government, and established media/publishing outfits are considered formally produced. Other
visual media are considered informally produced.
Formally and informally produced visual media
the primary purpose of visual information is to gain attention, create
meaning, and facilitate retention
Purpose of visual information
the building blocks or basic units in the construction of a visual image. (Show
visual media and information that incorporates most of the design elements.
Visual design elements -
describes a shape or outline. It can create texture and can be thick or thin.
Line
– usually a geometric area that stands out from the space next to or around it, or because of
differences in value, color, or texture.
Shape
the degree of light and dark in a design. It is the contrast between black and white and all the
tones in between.
Value
the way a surface feels or is perceived to feel.
Texture
determined by its hue (name of color), intensity (purity of the hue), and value (lightness or
darkness of hue).
Color
a figure having volume and thickness
Form
an area that first attracts attention in a composition. T
Center of interest
a feeling of visual equality in shape, form, value, color, etc.
Balance
brings together a composition with similar units.
Harmony
offers some change in value creating a visual discord in a composition.
Contrast
