Visual Literacy Technology Flashcards

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1
Q

Offer

A

When the person or animal is not making direct eye contact with you. It is more realistic but it may not grab attention like a demand does.

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2
Q

Salient image

A

The point of an image where eyes is directly situated at. This may be influenced by factors such as size colour type of line.

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3
Q

Centrality

A

Refers to the centre of the visual text

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4
Q

Vectors

A

Direct the viewers gaze across the page. It can be as obvious as an arrow, or far more subtle

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5
Q

Demand

A

When the person in the image is making direct eye contact with you. They are demanding your attention and are more likely to engage with the text

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