Visual Literacy + Other BS Flashcards
What does AIDA stand for
Attention
Interest
Desire
Action
Explain how AIDA works
An advertisement grabs someone’s ATTENTION and makes someone INTERESTED. The person DESIRES what’s being advertised and do an ACTION to get what’s in the ad
What’s a headline
Big words to grab attention
What’s a slogan
A short and memorable phrase (used by brands in ads) to get attention
What’s a body text
Words that persuade someone to buy something
It’s usually the main text
What does emotive/persuasive language do
Emotive language aims to persuade customers point of view by using language to stimulate an emotional response
Example of emotive language
Can be anything
E.g person««innocent bystander
What are logos
Something used to make brand more identifiable
What is jargon
Complicated words to impress (not inform) an audience. It can be used to persuade customers.
OR oversimplified words
Satire meaning
Use of humor/irony to criticise something
What are puns
Wordplay usually
What’s a stereotype
An often unfair belief that a group of people have a particular characteristic
Give 4 examples of colour psychology
Red— growth confidence love
Green— health growth nature
Blue— Trust peace loyalty
Yellow— Optimism joy warmth
Purple— luxury power creativity
Black— mystery formality power
White— purity innocence knowledge
What’s syntax
A way words are put together to form phrases or clauses
Simple sentences
1 main clause
Compound sentences
Main clause + main clause
Complex sentence
Main clause + independent clause
What are persuasive features
Things that writers use to try convince people
Where are can persuasive features be found
Reviews
Ads
Essays
Examples of persuasive features
Rhetorical questions
Emotive language
Exaggeration
Stats
Person pronouns
Humour
