visual design Flashcards
design ELEMENTS
1) point
2) shape
3) line
4) form
5) color
6) value
7) texture
8) space
point
- most basic element
- position, no dimension
- description = coordinates on grid
- use = locate location
shape types
- geometric
- mechanical
- organic
line uses
- define boundaries
- indicate volume
- create perpective and depth
- create textures and patterns
- suggest movement
- imply emotion
line types
- vertical
- horizontal
- diagonal
- curved
vertical lines represent ..
dignity, formality, stability and strength
horizontal lines represent ..
calm, peace, and relaxation
diagonal lines represent ..
action, activity, excitement and movement
curved lines represent ..
freedom, natural, appearance of softness, soothing feeling/mood
color
- immediate effect
- hue
- value
- saturation
- temperature
cool tones
blues
purples
greens
warm tones
reds
oranges
yellows
form
- 3D volume / solid
- implied by value
space
- open areas, spaces between images, imply depth (positive and negative space)
- evident in images w depth (open/uncluttered , cramped/busy)
value
- relative lightness/ darkness of a color, object, or shape
- creates 3D shape illusion on 2D surface
texture
surface look or feel
texture types
smooth and rough
design PRINCIPLES
1) balance
2) proportion
3) rhythm
4) emphasis
5) unity
6) contrast
7) economy
balance
- visual/physical
- distribution of elements in design
balance types
symmetrical
asymmetrical
radial
symmetrical balance
formal, identical
asymmetrical balance
informal, not identical, balanced weight
radial balance
components of design are distributed in a circular pattern around center point
emphasis
- draw attention to 1 area
- focal point
emphasis is achieved through ..
size placement shape contrast use of lines
contrast
- emphasizes design
- degree of relative difference between elements
proportion
- comparative relationship between elements with respect to size
- scale (proportion/size of element in relation to others)
unity
- consistent use of design elements
rythm definition
repeated use of line shape color texture and pattern
rythm types
- regular
- random
- gradated
- graduated
regular rhythm
element repeated at same repetition or interval
random rhythm
repetition of element is random
gradated rhythm
identical repetition of element except 1 detail increases or decreases gradually
graduated rhythm
repetition of elements get closer or farther apart
economy
- bare minimum use
- remove extraneous elements
- simplicity = beauty
- less = more
